Facebook Live Video- Smart Way to Create Engagement

| Updated on March 26, 2024

Facebook, one of the most popularly used social platforms is mainly known for increasing connectivity among people from all over the world. Every now and then Facebook keeps on introducing new features to its online platform. Back in 2016, Mark Zuckerberg talked about the introduction of an online video feature. Yes, we are talking about Facebook Live Video. Presently, this feature is largely used by millions of users from all over the world. 

There are a number of reasons Facebook Live Video is so prevalent. As per Facebook Analytics, Live videos are prioritized more than other videos by Facebook. Also, users found these raw videos more interesting than the edited ones. The live videos are relatively quicker in getting started with. 

As per the survey, Facebook videos receive six times more interaction than regular videos.  That is why it is considered as a great way to increase engagement. To get started with Facebook Live Videos, go through the complete guide given here.

What is Facebook Live?

Facebook Live is a feature enabling live broadcast of user videos through the Facebook mobile app. Facebook live videos allow commenting, screenwriting, filters, vertical or horizontal video mirroring along with reactions from the viewers. You can also block certain viewers from your live video if you want. Initially, the broadcast was allowed for a maximum limit of 30 minutes but now it has been extended to four hours.

How to Go live on Facebook?

Facebook Live Videos can be made both from your personal profile as well as business pages using your mobile device and through your PC. If this is the first time you are planning to go live on Facebook and are confused about how to use Facebook live, keep on reading to know more about this valuable feature of Facebook.

Facebook Live Video via Business Page

To create a Facebook Live video from your Business page, here are the steps you need to follow:

  • On your mobile device, launch the Facebook application.
  • On your business page, tap ‘Post’.
  • Next, tap ‘Go Live’.
  • Now, add a description of your video.
  • You can use the location tag to set your location if you are comfortable or tap the ‘Face icon’ to add more information about the video.
  • Touch the three dots given at the top-right corner and press ‘Audience Restrictions’ to decide who will watch your video. 
  • You can also decide the audience based on their age, gender and location.
  • Tap ‘Start Live Video’ once you are done.

Facebook Live Video via Personal Profile.

To create a Facebook Live video from your personal profile, follow the steps mentioned underneath:

  • On your mobile device, launch the Facebook app and you must be logged in to your Facebook account.
  • Tap ‘Live’ given at the top of your newsfeed. Or you can tap on ‘What’s on your mind? and then tap ‘Go Live’.
  • Next, tap the ‘To’ field and select if you want to make your live video go public, visible to friends, group or to a customised list.
  • Again choose whether to share your video as a post or to your Facebook story. If you chose the latter one, the video will not get saved to your profile.
  • Make sure the ‘Send notifications’ is on so that your friends and followers get notified when you go live.
  • Describe your video by tapping on ‘Add a description’.
  • Now, add the person icon to tag someone who is in your video.
  • Tap the location icon if you want to share your location.
  • Add how you are feeling by tapping the face icon in the video.
  • Next, tap ‘Start Live Video’ to go live or press ‘Bring a friend’ to go live with another person in a different location.
  • Again press ‘Start Live Video’.

Facebook Live Video via Computer

Live Videos can also be created through your computer using the steps listed underneath:

  • Log in to your Facebook account and click on the three-dot option given just below ‘Write Something Here’.
  • You will see several options along with one for Live Video, click on that.
How to go live on Facebook
  • You can use your computer’s built-in webcam, click on ‘Camera’.
  • Choose where your broadcast will appear and then add the description for your video.
  • Add a title for your video and click on ‘Go Live’.

While you are live on Facebook, you will be able to see the number of live viewers, the names of friends who are tuning in, and live comments. Once the broadcast ends, the post will be saved to your profile but not if you have shared it as a story only.

How To Use Facebook Live Video To Create Engagement?

Now you know what Facebook Live is all about but there is no benefit of it if you don’t know when and where to use it. This feature has all the capability of creating engagement if used properly and increase the followers for your Facebook page. Here are some ideas that will help you get the most out of your Facebook live streams.

  • Plan beforehand

Going live means you will show your real self and is not generally pre-planned. But this is not the right way of doing it. Just like any other post you make on Facebook, the live video must also have a purpose. So before you begin live streaming, think of a topic for the video, what say you have in it and why you chose it for Live stream.

You can even prepare a list of points you are going to talk about. It is beneficial in the case that you don’t go off-topic and nothing important is left out.

  • Show your real yourself

Normally videos posted on any social media are well-constructed and polished because they are made offline and are posted after proper editing. But in the case of Live Video, viewers expect the speaker to be completely real and speak their mind. 

The real essence of Facebook Live video is when it is unedited and completely raw. 

  • Inform your followers

Although Facebook notifies your followers whenever you go live but it will make a different impact if you will announce it by yourself. Letting your audience know about your live stream in advance will make them excited for the video. Also, to get the notifications, ask the viewers to press the ‘Follow’ button given under your Facebook Live video.

  • Get the Set up Ready

Before you tap the ‘Start Live Video’ button, make sure you are ready with the required equipment. The internet should be in working condition. You can also preview all your settings by setting the video to ‘Only Me’ and check if lighting and sound is working fine. Once you are ready, you can start your live session with your followers.

  • Add a Description

The description tells what you will speak about and an eye-catching description will definitely grab the attention of the viewers. Make sure your description is compelling enough that the viewer stop scrolling beyond your video.

  • Use Tagging

You can tag people and locations in your video as that will increase the chances of getting more views and engagement. 

  • Systematic Flow of Information

It is not necessary that everyone will join you from the beginning of the video, some may join mid-way or towards the end. So make sure you don’t end up saying everything important at the beginning of the video and keep something engaging for those who join you later.

  • Create Engagement

Engagement is the key to all types of posts you create on Facebook. Same is applicable for FB live videos where you need to engage your followers and viewers by replying to their comments or saying their name. This makes them feel they are important to you and will stay more. Also, this calls for a more interactive video where you keep answering the viewer’s questions alongside saying what you planned for.

  • Recycle Your Video

Live Video stays stored on Facebook even after the session ends. But you can make most of it by posting the important points in the form of short videos on your other social accounts. This will increase your page reach and those who will find it useful will definitely reach you. 

  • Maintain Consistency

The Facebook algorithm keeps a note of how frequently viewers watch your videos and how many of them are consistent. Also, if you will broadcast at the same time, it will motivate the viewers to stay free during that time and watch you if something interesting is coming up. 

All these tips and tricks must be used whenever you plan for a live stream on Facebook. If you are facing short of video ideas for your page, here are some of the best ideas that may work out for you as well.

  • Q&A and Interviews

It is one of the best ways to create engagement for your viewers. You can take time out for a video where you can answer your questions that too in a live video. You can create a post on other social accounts where they will post their questions and you can answer all of those in your Facebook Live video. This way you can increase connectivity and engagement. 

  • Announcements

Making announcements on Facebook has been in trend from a while. Big brands or businesses have the habit of making huge announcements by going live on FB such as introducing a new product or some changes in their policy. 

That way they can create excitement by posting like ‘Something exciting is on the way, stay tuned for the upcoming live session’. Make sure it is relevant to the audience you have. 

  • Behind the Scenes Moments

Behind the scenes are very popular these days and there is a reason for that. If your audience loves you, they would be really interested in knowing what goes off the camera. That you can show by going live and make sure you have something to show that interests them more and bring closer to you.

  • Product Demos and Tutorials

Another way to engage your followers is by presenting product demos or how-to-use tutorials. This will give the audience a real-time demo and knowledge of your product or service of your business. For instance, if you are involved in cooking business, you can make a dish for your followers by going live and that will give them a real picture of your business.

  • Team Up With An Influencer 

It is always a great idea to involve some great personality in your live videos. This intensifies the audience’s excitement and gives a push in your followers. When you bring in someone very famous in your videos it shows your social reach and the followers of the guest get drawn in automatically.


How does the Facebook algorithm work for Facebook live video?

Live Videos are given more importance than regular videos and are usually kept higher in the news feed. You can differentiate live videos by looking at the red Live icon in the top left corner of the video. The video stays there even after the end of the broadcast but once the live stream ends, Facebook will treat it as a regular video.

Where can I see My Live videos on Facebook?

Live videos appear in viewers’ newsfeeds and on the page or profile of the person who is live. Once the broadcast is over, it will appear just like a regular video except when you have set it to stories. People who follow you or are engaged with your page will receive a notification when you go live if opted for.

For how long can I go live on Facebook?

On the desktop, you can go love for eight hours while on mobile the maximum limit is four hours.

Can I only make Live videos through my mobile?

No, you can create live streams from both your mobile and desktop. For beginners, it is the easiest option to use mobile or computer to go live and once you get familiar with it, you can move on to professional equipment.

Janvi Panthri

Senior Writer, Editor

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