USD 600 billion is the estimated market size for social media e-commerce revenue over the next few years. Is your company ready to join the action?
Recently, the TikTok Shopify app revealed their collaboration, ushering in a seamless integration enabling brands to sell their goods in-app. Users can now buy your product while watching their preferred influencer gush about it on TikTok.
Integrating your Shopify store with your TikTok account is a fantastic way to boost your sales if you want to sell on TikTok. We’ll walk you through the process and provide you with information on how to sell on TikTok with Shopify in this guide.
TikTok is a potent tool to market your brand and maximize your sales. Most likely, your company is already active on TikTok, optimizing your TikTok profile has become essential in this social media era.
Shopify is an all-in-one e-commerce solution, it is trusted by businesses ranging from side businesses to well-known companies. Among these top vendors are Kylie Cosmetics, Fitbit, Whole Foods, and Penguin Books. TikTok selling is more than just showing off. It entails providing prospective buyers with a seamless encounter.
In 2021, more than half of US adults made a transaction through social media, and businesses have noticed. In just one year, TikTok saw a 76% rise in the number of sellers adding the Shopify integration to their channels. Here’s how your company can make the most of this opportunity.
Fortunately, establishing TikTok Shopify integration is not too difficult. Simply follow these easy steps if you’re set to launch your online store on TikTok:
You must have both a TikTok account and a Shopify account to know how to sell on TikTok with Shopify.
It’s easy to register for a TikTok account. On your mobile device, download the TikTok app, and register with your email, phone number, or social media account.
A Shopify account is also simple to set up. Visit the Shopify website and create an account. You must pick a pricing strategy and give some fundamental details about your company.
You must first establish your store on Shopify once you have an account. It entails picking a theme, including your goods, configuring your payment gateway, and setting up your shipping preferences.
Install the TikTok channel app from the Shopify app shop in order to sell on TikTok with Shopify. You can use this app to link your TikTok account to your Shopify shop.
Go to the Shopify app store and type “TikTok” into the search bar to install the TikTok channel app. Click on “Add app” and follow the on-screen instructions to download the app.
You must link your Shopify shop and TikTok account after installing the app.
Your accounts will then be linked by the app and TikTok Shopify integration is finally done.
You can start a TikTok ad campaign in the TikTok Ads Manager after linking your accounts. You have the option to build your advertisement and select your target market.
Visit the TikTok Ads Manager website and register for an account before creating a TikTok advertising campaign. Afterwards, select “Create campaign” and simply follow the instructions.
Your campaign’s aim should line up with your company’s objectives. For instance, you could select the “Conversions” aim if your goal is to boost sales. You can select the “Reach” or “Video Views” objective to raise company awareness.
To make sure that the right people see your advertisement, you can choose from a variety of demographics, hobbies, and behaviors when selecting your target audience.
Another crucial step is creating a budget. For your program, you can select a daily budget or an overall budget.
The last step is to make your advertisement as per your needs, just choose your type and you are good to go.
You must monitor your results after your ad strategy has begun to determine how well it is working. Impressions, clicks, and conversions are just a few of the data that are available from the TikTok Ads Manager.
Go to the TikTok Ads Manager and select your campaign to monitor your outcomes. You can increase your sales and optimize your advertising strategy using this data.
For instance, you can change your targeting or your ad creative to make it more appealing to your target audience if you notice that your ad is receiving a lot of views but few conversions.
If you’ve already set up your TikTok Shopify Integration and made a few advertisements. Here are some cutting-edge tips for using Shopify to sell on TikTok.
While using Shopify to sell on TikTok can be a fantastic way to expand your customer base and boost sales, there are a few mistakes you should avoid to make sure your advertising campaign is successful.
Shopify merchants now have a wide opening to this potential market thanks to TikTok’s integration with Shopify. By the end of 2022, TikTok was the most downloaded app in the App Store. For marketers, this is an essential marketing channel with enormous potential.
There is no excuse not to attempt this marketing channel given the simplicity of installation, the large user base, particularly among youngsters, and the credit offer.
You can take advantage of TikTok’s viral potential and increase sales with Tiktok Shopify integration. Good luck!