Maximizing Sales: How to Sell on TikTok with Shopify?

| Updated on February 13, 2024

USD 600 billion is the estimated market size for social media e-commerce revenue over the next few years. Is your company ready to join the action?

Recently, the TikTok Shopify app revealed their collaboration, ushering in a seamless integration enabling brands to sell their goods in-app. Users can now buy your product while watching their preferred influencer gush about it on TikTok.

TikTok Marketing

Integrating your Shopify store with your TikTok account is a fantastic way to boost your sales if you want to sell on TikTok. We’ll walk you through the process and provide you with information on how to sell on TikTok with Shopify in this guide.

Why Do You Need to Sell on TikTok?

TikTok is a potent tool to market your brand and maximize your sales. Most likely, your company is already active on TikTok, optimizing your TikTok profile has become essential in this social media era.

Shopify is an all-in-one e-commerce solution, it is trusted by businesses ranging from side businesses to well-known companies. Among these top vendors are Kylie Cosmetics, Fitbit, Whole Foods, and Penguin Books. TikTok selling is more than just showing off. It entails providing prospective buyers with a seamless encounter.

In 2021, more than half of US adults made a transaction through social media, and businesses have noticed. In just one year, TikTok saw a 76% rise in the number of sellers adding the Shopify integration to their channels. Here’s how your company can make the most of this opportunity.

How to Set up TikTok Shopify Integration?

TikTok Shopify Integration

Fortunately, establishing TikTok Shopify integration is not too difficult. Simply follow these easy steps if you’re set to launch your online store on TikTok: 

Step 1 – Create a TikTok Account and a Shopify Account

You must have both a TikTok account and a Shopify account to know how to sell on TikTok with Shopify. 

It’s easy to register for a TikTok account. On your mobile device, download the TikTok app, and register with your email, phone number, or social media account. 

Create a TikTok account

A Shopify account is also simple to set up. Visit the Shopify website and create an account. You must pick a pricing strategy and give some fundamental details about your company.

Create a Shopify account

Step 2 – Set up Your Shopify Store

Shopify store

You must first establish your store on Shopify once you have an account. It entails picking a theme, including your goods, configuring your payment gateway, and setting up your shipping preferences.

Step 3 – Install the TikTok Channel App

Install the TikTok channel app from the Shopify app shop in order to sell on TikTok with Shopify. You can use this app to link your TikTok account to your Shopify shop.

Go to the Shopify app store and type “TikTok” into the search bar to install the TikTok channel app. Click on “Add app” and follow the on-screen instructions to download the app.

TikTok channel on Shopify

Step 4 – Connect Your TikTok Account

You must link your Shopify shop and TikTok account after installing the app. 

Connect Tiktok and Shopify account
  • Go to the “Apps” section of the Shopify dashboard and select “TikTok” to connect your TikTok account. 
  • After that, select “Connect account” and enter your TikTok login information.

Your accounts will then be linked by the app and TikTok Shopify integration is finally done.

Step 5 – Create a TikTok Ad Campaign

You can start a TikTok ad campaign in the TikTok Ads Manager after linking your accounts. You have the option to build your advertisement and select your target market.

Visit the TikTok Ads Manager website and register for an account before creating a TikTok advertising campaign. Afterwards, select “Create campaign” and simply follow the instructions. 

Your campaign’s aim should line up with your company’s objectives. For instance, you could select the “Conversions” aim if your goal is to boost sales. You can select the “Reach” or “Video Views” objective to raise company awareness.

To make sure that the right people see your advertisement, you can choose from a variety of demographics, hobbies, and behaviors when selecting your target audience. 

Another crucial step is creating a budget. For your program, you can select a daily budget or an overall budget

The last step is to make your advertisement as per your needs, just choose your type and you are good to go.

Step 6 – Track Your Results

TikTok Ad Manager Dashboard

You must monitor your results after your ad strategy has begun to determine how well it is working. Impressions, clicks, and conversions are just a few of the data that are available from the TikTok Ads Manager.

Go to the TikTok Ads Manager and select your campaign to monitor your outcomes. You can increase your sales and optimize your advertising strategy using this data. 

For instance, you can change your targeting or your ad creative to make it more appealing to your target audience if you notice that your ad is receiving a lot of views but few conversions.

Advanced Strategies for Selling on TikTok with Shopify

If you’ve already set up your TikTok Shopify Integration and made a few advertisements. Here are some cutting-edge tips for using Shopify to sell on TikTok.

  • Work with influencers: Collaborating with well-known influencers in your field is one of the best ways to grow your TikTok audience. Look for influencers with a sizable fan base who are compatible with your brand, and think about giving them a commission or free item in return for promoting your goods.
  • Utilize user-generated content (UGC): Sharing videos of customers using your products or hosting a contest where competitors create content for your company are two examples of how to do this.
  • Try a variety of ad formats: TikTok provides a number of ad formats, including in-feed advertisements, branded hashtags, and sponsored challenges. Try out various formats to determine which ones are most effective for your audience and business.
  • Utilize the TikTok algorithm: TikTok’s algorithm aims to surface interesting and pertinent material for users. Utilize the best time to post on TikTok and ensure that the material you produce is of the highest caliber & engaging in order to increase the visibility of your advertisements.
  • Test and refine your efforts: Just like you would with any other marketing channel, you should test and refine your TikTok ad campaigns to increase their effectiveness. Track performance metrics like click-through rates and conversions with the TikTok Ads Manager, then make the required adjustments.

Common Mistakes to Avoid When Selling on TikTok with Shopify

While using Shopify to sell on TikTok can be a fantastic way to expand your customer base and boost sales, there are a few mistakes you should avoid to make sure your advertising campaign is successful.

  • Choosing the incorrect target demographic: It is crucial when selecting the target market for your advertising strategy. You should select demographics, interests, and behaviors that are most relevant to how your product or service will be used.
  • Neglecting the value of creativity: TikTok is a platform that appreciates originality and ingenuity. To engage your audience, make sure your advertisements are both aesthetically appealing and interesting.
  • Failure to optimize for mobile: Since TikTok is mainly a mobile application, you should make sure that your Shopify store and advertisements are responsive. Make sure your website is responsive to mobile devices and that your advertisements display well on mobile phones.
  • Giving up too soon: TikTok is a new and quickly developing platform, so it’s essential to be patient and persistent with your ad campaign. Although it might take some time to see results, with some work and trial and error, you can design an effective campaign that increases traffic to your Shopify shop.

Final Thoughts

Shopify merchants now have a wide opening to this potential market thanks to TikTok’s integration with Shopify. By the end of 2022, TikTok was the most downloaded app in the App Store. For marketers, this is an essential marketing channel with enormous potential.

There is no excuse not to attempt this marketing channel given the simplicity of installation, the large user base, particularly among youngsters, and the credit offer.

You can take advantage of TikTok’s viral potential and increase sales with Tiktok Shopify integration. Good luck!

Janvi Panthri

Senior Writer, Editor

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