How to Promote Your TikTok Account for Free: Tips and Tricks

| Updated on February 29, 2024


There won’t be a single person on this planet who hasn’t heard of TikTok and its viral trends. It has been all the craze since it came and became the one-pick of social media users.

TikTok is a social media platform that allows users to share their stories through videos, it has now become a community that lets you engage with people across the globe.

So if you also want to become a viral TikTok and want to achieve 150 million followers, go through this post and learn useful tips. But, remember that getting viral isn’t a piece of cake, if it was, everybody would be the talk of town by now.

Make Helpful Videos

“Content is power”, isn’t just an impressive quote, it is the reality that you have to face. Nowadays, no one has the time to look at boring videos that don’t have a plot or motive. 

So, if you can’t be funny, use your serious attitude to educate people and help them in their daily lives. For example, if you like to dress up, you can show you the easy hacks to style a dress. 

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The above graph shows the type of content people like to engage in.


You can also share your videos that offer value on platforms like Reddit, where the community helps to boost engagement and upvotes. It can increase your followers and lead an interested audience to your account.

Ensure the High-quality Content

The quality of the content doesn’t always mean an HD video, but an exciting video that relates to the common emotions of people. You can use effective storylines using advanced tools such as a transparent background maker.

Come to think of it, What was the last video that you found on social media that pulled your heartstrings and took your emotions on a roller coaster ride? 

So, try to think from a viewer’s perspective, and you will find what it is that people like and enjoy after a tiring day. Make content that inspires viewers to take action instead of just scrolling it off.

Did You Know?
TikTok has been Downloaded More Than 3 Billion Times.

We know that you have heard of this trick many times and that your ears would be hurting by now. But, what can we do? It is the most important tool of the algorithm that categorizes the videos and recommends them to interested people.

If you are making a video on cute dogs, then you can add #dogs tik tok, #puppytiktok, or #doglover in your video, so that the viewers can easily find your content with the hashtags.

Join the Challenges

Do we even need to say something about the challenges? No one knows when, but it suddenly spread like wildfire.

A challenge is something when a creator dares the viewers to do something, which can be anything, a viral dance, or a close-to-impossible task. These are the most popular trends on TikTok.

You can join the branded hashtag challenges that are started by the renowned brand and people tend to hop on it. But make sure to add your spice into the videos as basic is not liked by people.

Use the Viral Sounds

How many songs did you memorize and found yourself humming them because of the TikTok trends? The answer would be countless!! 

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The above graph shows the category of TikTok users by age.

Many songs reached a new peak on the charts because someone on the platform found it and made it viral. The songs go through phases when they die down for a while and come back to life again like the Monkeys Spinning Monkeys.

When you start making a video, the algorithm usually automatically suggests the viral sound to you. Use them in your videos and become a star overnight.

Post at the Right Time

When your target audience and your following come on social media is the right time to post something. You can see these demographics in the analytics tool that is offered to the creators. 

To tell you the truth, the right time is when you have enough time to engage with the comments and people who appreciate your hard work on the videos.

Match your schedule and look for the viral sounds and trends that are currently the hot topic among users.

Cross-promote your Videos on Other Social Media Accounts

This has been the most useful method, as you post your videos on the other platform, people come looking for your TikTok account, increasing the overall engagement.

Post your videos on Facebook, Instagram, Reddit, and X to share them with a new audience and increase the visibility of the content to a wide range of audiences.

TikTok stats image

If you have a business account, it gives you more reasons to promote it on every platform that you find.

Collaborate with other Creators

Collaboration with popular creators opens the door to many opportunities and helps you improve the reach of the content.

You can use the duet feature to team up with other TikTokers, where your video will appear on the split-screen with the influencers. 

You can also collaborate for a challenge and create content that is exposed to both of your following or you can share other people’s content on your account to show support while they do the same. 

TikTok Analytics

It is the free feature offered by TikTok that lets you know how a video performed over a specific period. This tool is the best part of this app as it shows you the overview of the total likes, views, shares, and comments under a video.

If you use this tool in the right manner, you can perfectly plan your marketing strategy and content to resonate with the general audience. 


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You don’t necessarily need to use your money to promote the videos or buy the bot followers or views. Those paid methods will give you popularity overnight, but it wouldn’t be as satisfying as the happiness that you achieve after every little step.

There is no perfect plan that guarantees your popularity, that’s why you must try out the tips to find what works best for you.  

Remember to enjoy the process without worrying about the results, and make new friends along the way. 

TikTok is undoubtedly a platform that will help you reach the desired audience and results. So, start growing your account today and become an influencer!

Shinely Ainsworth

Shinely is a tech enthusiast with a bachelor of arts degree in English and Creative Writing. Later on, she turned towards technical writing and has been doing it since 2015. From there onwards, she has been consistently writing technical and troubleshooting blogs and articles. Shinely is a writer and editor with 5 years of experience in writing reviews, news, tips, and troubleshooting articles.

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