What is the Best Time to Post on TikTok in 2024?

| Updated on April 8, 2024

Are you curious to know when to post on TikTok to get the most views? Does the timing of your posts even matter? 

In a word, yeah. But don’t worry; it’s simpler to understand than you imagine. 

TikTok has disrupted the world of social media. It arrived and took over the internet with a bang. Now, everyone is eyeing a slice of that cake. 

TikTok Logo

Thanks to Titktok’s creative features, it is a favorite among marketers and brands looking to grow their brands in the most humorous way possible. Most businesses are fighting to make their TikTok marketing campaign successful, with 850 million active users worldwide.

Finding the best time to post on TikTok can help your marketing strategy, whether it’s to attract new audiences or increase interaction. While originality is vital, it’s also critical to know when to post on TikTok. 

In this blog, we’ll go over some crucial information on how to grow on TikTok and when to publish on the platform in 2024. 

Does It Matter When to Post on TikTok? 

Yes! Although the TikTok algorithm prioritizes content depending on a number of different variables, posting at your most advantageous moment is worth trying. 

The arithmetic here is clear: If you post when the majority of your community is online, you’ll immediately reach more individuals. 

That is, of course, in addition to frequently updating, making use of trendy sounds, including trending keywords, and jumping on trends as needed. You’ll be well on your way to an increase in views with the right plan. 

The best time to post on TikTok can vary from one account to another. You must research and comprehend your audience’s time zone, geographic area, and peak online and active hours to achieve the finest outcomes.

So, pay close attention to how your posts are performing until you identify the times and days that tend to function better than others. 

However, if you’re creating an audience from scratch, you might not have enough information at this time to do any analysis. If that applies to you, keep reading the next part.

What Are The Best Times To Post on TikTok?

The influencer marketing hub’s average best-time reports show that, after examining 100,000 TikTok posts to determine the best time to post on TikTok.

  • TikTok posts are most effective on Tuesday, Thursday, and Friday. 
  • The hours of 6 am to 10 am and 7 pm to 11 pm are the ideal times to publish on TikTok. 

It’s important to keep in mind that there is no one-size-fits-all recommendation for when to post on TikTok. However, based on the outcomes of more than 100,000 posts examined to determine which ones had the highest engagement rates: 

By the day of the week, these are often the best times to publish on TikTok (stated in EST):

Monday6 am, 10 am, 10 pm
Tuesday2 am, 4 am, 9 am
Wednesday7 am, 8 am, 11 pm
Thursday9 am, 12 am, 7 pm
Friday5 am, 1 pm, 3 pm
Saturday11 am, 7 pm, 8 pm
Sunday7 am, 8 am, 4 pm

If you use TikTok for business, pay attention to how your followers react to your posts during certain hours and days and keep an eye out for any changes in their activity. 

The optimum time to post on TikTok depends on your business sector and target audience’s interests. For instance, what works well for the Netflix audience might not work for Adidas’s TikTok fans. Additionally, a global clothing brand might not succeed with what a local eatery does. 

So keep an eye on what your audience is doing online until you reach that sweet spot. Additionally, audiences for your brand might be located in several time zones. The optimum time to post for audience activity can be chosen using analytics, which will show you when your followers are most active.

Best Time To Post On TikTok (Country Wise)

Even though your audience is in the same nation as you, there are TikTokers all over the world, so they can be in a different time zone. This presents a problem for artists. How can you determine when to post when the “best time” fluctuates depending on which followers you have? 

The locations of your audience must be taken into account when choosing your posting hours. 

The ideal time to post on Instagram has been extensively studied, but there are fewer studies available for TikTok. Here are the best periods for posting on TikTok by nation, per research: 

Best time in USA

Monday6 am, 10 am, 10 pm
Tuesday2 am, 4 am, 9 am
Wednesday7 am, 8 am, 11 pm
Thursday9 am, 12 am, 7 pm
Friday5 am, 1 pm, 3 pm
Saturday11 am, 7 pm, 8 pm
Sunday7 am, 8 am, 4 pm

Best time in Australia

Monday6 am, 10 am, 10 pm
Tuesday2 am, 4 am, 9 am
Wednesday7 am, 8 am, 11 pm
Thursday9 am, 12 am, 7 pm
Friday5 am, 1 pm, 3 pm
Saturday11 am, 7 pm, 8 pm
Sunday7 am, 8 am, 4 pm

Best time to post in Germany

Monday6 am, 10 am, 10 pm
Tuesday2 am, 4 am, 9 am
Wednesday7 am, 8 am, 11 pm
Thursday9 am, 12 am, 7 pm
Friday5 am, 1 pm, 3 pm
Saturday11 am, 7 pm, 8 pm
Sunday7 am, 8 am, 4 pm

Best time to post in Philippines

Monday3:30 pm, 7:30 pm, and 7:30 am
Tuesday11:30 am, 1:30 pm, and 6:30 pm
Wednesday4:30 pm, 5:30 pm, and 8:30  am
Thursday6:30 pm, 9:30 pm, and 4:30 am
Friday2:30, 10:30 pm, and 12:30 am
Saturday8:30 pm, 4:30 am, and 5:30 am
Sunday4:30 pm, 5:30 pm, and 1:30 am

Best time to post in Canada

Monday6 am, 10 am, 10 pm
Tuesday2 am, 4 am, 9 am
Wednesday7 am, 8 am, 11 pm
Thursday9 am, 12 am, 7 pm
Friday5 am, 1 pm, 3 pm
Saturday11 am, 7 pm, 8 pm
Sunday7 am, 8 am, 4 pm

Significance of Best Time To Post on TikTok

TikTok Engagement Rate Goes Up

When you update your status on TikTok, more users will like, share, and comment on it. This gives you information and feedback that you can examine and use to gain an understanding of how to better your social media efforts and content. 

Your Brand Will Be More Visible Online

Engaging with your existing clientele is one thing, but introducing your company or brand to new demographics is another that contributes to raising brand awareness. 

Getting your material to show up on the TikTok “For You” tab is one approach to achieving this. Based on user interaction and video specifics like subtitles and hashtags, the TikTok For You tab continuously streams a personalized selection of videos for TikTok viewers. 

The Return on Investment From Your Social Media Management Efforts Rises

High-caliber videos and a great social media management tool do not guarantee success. Your efforts to create excellent content won’t go in vain if you post at the right times. When you increase the number of people who see your material, you may make the time you spent making that high-quality video and the money you spent on your social media management tool worthwhile.

Find Your Best Time to Post on TikTok

For beginners, the aforementioned average best times are an excellent place to start; but, if you’ve been using TikTok for a long time, it’s time to consider evaluating your audience’s data. 

You may obtain a more precise idea of when to publish on TikTok by looking at the analytics part of your account. 

Step 1: Upgrade to a TikTok Pro account

You must upgrade to a pro account to get precise audience metrics to obtain TikTok analytics and more effectively determine when to upload. 

Step 2: Determine the Location of Your Target Market 

To find out where your audience is located, click the “Followers” tab and scroll down to the page of “Top territories” 

TikTok Analytics

The fact that TikTok only analyzes and shows statistics based on nations rather than specific places is a drawback of this area. For TikToker, whose audience is spread across various time zones, this will be a problem. With different time zones in each state, the United States is a good illustration of this. 

Step 3: Examine the most active times for followers 

By taking a look at the facts about your audience, you can quickly determine the ideal time to post on TikTok. To find out what hours and days your followers are most active, click the “Followers” tab and look for the “Followers Activity” section. 

Followers activity

Step 4: Use Analytics to Evaluate the Success of Your Posts 

It’s crucial to assess your success following the timely publication of a creative TikTok video. This will serve as a crucial roadmap for any future content analysis and modifications to your marketing approach. 


As was previously said, there is no set ideal time to post on TikTok. The area and time of day that your audience is engaged in will determine the best time to post a video.

This strategy is not, however, written in stone because TikTok is constantly changing and improving its algorithms. What matters most is the caliber of your video, which in addition to understanding when to post. To create quality video content, you must continually educate yourself and update your marketing plan. 


How frequently should I upload videos to TikTok?

It is advised by TikTok to upload three times per day to reach your audience when they
are most engaged.

How can I increase my TikTok views?

You may increase the number of views your TikTok videos get with acceptable
These techniques consist of:

Do hashtags work on TikTok?

Since TikTok is a relatively new social media tool, its creators noticed the benefit of
utilizing hashtags to categorize content. TikTok needs hashtags to function. Indeed, one of
the most popular ways to interact on TikTok is through hashtag challenges.

Janvi Panthri

Senior Writer, Editor

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