Learn How to Add Link to Instagram Story: Be a Crazy Creator

| Updated on April 7, 2025
Instagram story links

Every day you may observe some new feature pop-up on your Instagram. Right now, one of the trending features on Instagram is its link feature. You must have seen social media influencers sponsoring random product links in their stories. Have you ever wondered how these link stickers work? If yes, then it is an instagram story update and with the help of this guide we will learn how to add link to Instagram story. Read this article to fully understand the method and use it next time.

What is an Instagram Story Link Feature?

Instagram Story features

An Instagram story link is a feature offered by the Instagram app, where users can add active links to their Instagram stories that take users to new sites. This feature is utilized especially to increase user engagement on Instagram’s brand collab posts.

Previously, the link feature was only available for companies or individuals who had over 10,000 followers, but now Instagram has changed its policy. It gives easy access to the purchase of the brand product, and Instagram works as a social media marketing place for everyone. So you can also learn how to post links on Instagram stories.

Initially, it was a Swipe-Up Link feature, later modified into a Link Sticker, to avoid common issues with Swipe-Up Link. 

How to Add a Link to Instagram Story?

How to Add a link sticker to the Instagram story

Adding a link sticker to an Instagram story requires a few simple steps. Here is the step-by-step process to learn how do you add a link to an Instagram story and post a clickable link on your story.

  • First, click the Add to Story icon on the top left of your Instagram app.
    Add to the story on Instagram
  • Now, Create a Story relevant to the link. For example, if you are sponsoring a lipstick brand, add your photo/video showing a lipstick review. 
    Sponsor video
  • Once you have selected the content you are uploading, go to the Sticker section.
    Sticker section
  • Click on the Link Sticker in the sticker section of Instagram.
    Link Sticker
  • After clicking on the link sticker, a page will open up, asking for the URL and sticker text. Paste the URL, then fill in the lipstick name or color in the given below Sticker text section.
    Enter URL and sticker text.
  • Finally, choose a sticker color, and style, and fix the sticker position
    Link sticker position

All these steps are instructed based on recent Instagram features and are fully functional on both Android and iOS devices, from your Instagram app.

Use link stickers

If you are posting an Instagram story, then you must consider adding links to IG stories. It is a feature that is specially designed to increase your brand value in several ways. 

  1. Brand Sponsors: If you are collaborating with a brand, you might have a customized link of coupon code or wishlist. And through a link sticker, you can easily post a story sponsoring the brand to earn additional income.
  1. Increasing Engagement: Many followers ask for links to various branded products, from fashion influencers. A link sticker helps influencers add their wishlist link via post stories highlights, increasing followers’ engagement in an organized series.
  1. Multiple Options for Followers: The posted story highlights with attached link stickers help your followers find more options according to their budget and desires. Moreover, this will also give an easy navigation through your profile.

There are numerous benefits of using Instagram link stickers, so before you get to know about “How to add a link on Instagram story”, learn about these potential benefits. It doesn’t only provide a method to sponsor brands but also a medium to add your point of view to the audience. 

Often you might face issues in uploading an Instagram story link sticker. To resolve these issues, we have brought troubleshooting solutions to you.

  1. Update Instagram: Now, Instagram has updated its policy, thus, anyone can use the link feature, irrespective of followers. You only need to update the Instagram app to the newest version, then simply follow the above-stated steps. 
  1. Wrong Link Format: Sometimes, even after the whole procedure, the link sticker does not work. This might happen due to the invalid link format in the URL section; make sure to double-verify the link. 
  1. Account Restrictions: If you are a new user or previously violated Instagram’s policies, then there might be chances that you will not be able to use this feature. Wait for some time, and then request an update from the Instagram help center.

All these are some common issues due to which you might not be able to use the Instagram link features. Using the correct methods will help you with troubleshooting solutions.

Final Thoughts

After reading this article, you might understand the mechanism of Instagram’s link sticker. Next time, you don’t have to search “How to add link to Instagram story”. 

When you add link to Instagram Story, it can help you in various conditions, including sharing your opinion through a source, boosting your branding with custom stickers, or adding a wishlist link for your followers. Hope now you would have understood “how can you add links to instagram stories”.

FAQ

What is the purpose of posting a link sticker to an Instagram story?

Providing multiple options to your followers, brand sponsoring, and follower engagement are some common objectives that are targeted when you add link to an Instagram story. 

How do you add links to Instagram story?

Open your Instagram app, then click Add to Story> Select a media > Click on the Add Sticker > Select the Link Sticker > Fill in the URL and name it. At last, choose a sticker color, fix its position, and then post it publicly.

Who can use a link sticker on an Instagram story?

Earlier, it was available for Instagram users with 10,000 or more followers. However, now anyone willing to share an opinion based on the link source can use this link sticker feature. 

Why can’t I utilize a link sticker on my Instagram app?

If you are facing issues in using a link sticker, that might be due to an outdated Instagram version, wrong link format, or account restrictions. To resolve these issues, firstly, update your Instagram app, double-check the link format, and lastly, write a request to Instagram if you are still not getting a link sticker.

How many link stickers can be used in a day?

There is no such policy regarding the per-day use of link stickers, you can use unlimited in a day. However, you can only attach one link sticker per Instagram story.

Sources

About link sticker on Instagram Stories: Instagram’s Help Centre


Muskan Saini

Social Media and Tech Expert


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