Everyone has once been in that situation where it gets hard to decide whether to trust a local e-commerce seller. We just strive for proof of their service. And that’s exactly where seller ratings matter.
Whether it’s buying groceries for your home or real estate investing – a seller rating allows you to understand their past services, the value of their products, and their capability to serve you.
Moreover, in the e-commerce era, more than half of the potential customers (around 85%) are more likely to use a business after reading their positive reviews. Which says that ratings are the major deciding factor of shopping experiences.
But how do they work? Keep reading this article to briefly understand what seller rating is, how the seller rating system works, and how to ensure a smooth shopping experience.
Key Takeaways
- Seller rating can highly influence whether people will prefer your service experience or not.
- Return policies, response time, and product transparency are the other common deciding factors for trust.
- Clicking on a fraudulent email or message link might become a threat to your online safety.
A seller rating is a five-star performance score that ranges between 0 and 5. It empowers users to evaluate whether to rely on a seller based on their past customer feedback and transaction data. Furthermore, it directly affects CTR, influences market value, and helps shoppers identify trusted and valuable sellers.
They are commonly displayed on platforms like Google Shopping, search ads, and other selling marketplaces, such as Amazon and Flipkart.
When a buyer searches for any product or service on an e-commerce platform, they are presented with a list of sellers who sell that specific product. That list is in order, influenced by seller rating. This includes –
Also, learn how brands can build long-term customer relationships just by employing digital presence.
Seller reviews are essential for both the online store and the customer. It reveals a lot about the local seller, helping customers to identify a reliable seller whom they can trust.
A real and positive rating or review can easily drive sales of a store, manage purchases, and create a base of customers who will stand behind them and their product.
Hence, seller ratings not only assist customers to better understand the services and products of a local seller but also empower retailers by spreading right and trustworthy information about them.
Beyond seller ratings, here are some of the most important key factors that need to be checked for more details. These not only ensure reliable services but may also provide you with information about the future of the purchased product or service—
Check for clear policies on warranties and returns. Even the best product might not fulfill your personal needs. In such a case, return policies are very supportive.
Struggling to complete processes, assemble things or any query might need a discussion on a call or chat. And not getting a response on time might frustrate you. Therefore, be aware of the response times.
Be mindful of product quality, price, and variations. There have been price and quality discrepancies across various platforms. Even the low prices might indicate a lower quality, and higher ones may not justify their quality.
For higher quality and transparency, rely on platforms like PropStream Review.
Research has shown that more than half of the shopping is done online. And the number of scams and frauds has also increased with the rising number of online shoppers. Here are some points to consider for safe shopping from local online sellers –
Seller ratings are social proof for customers to evaluate whether to trust a seller. For sellers, it works as an act of voting to do a kind of promotion for their products and services without any cost.
Furthermore, a high number of seller ratings creates a positive impact on customers about a local e-commerce business. Seller ratings are ‘word of mouth’ for these reasons only—having the power to build credibility for potential customers and even abandon any purchase.
As for customers, they become a ‘word of mouth,’ and for sellers, it builds trust in their products and services.
Check which are in large numbers and consider accordingly. Moreover, read the negative once to understand if any major issue is there.
Response time is how fast you get your queries resolved from the seller’s side. Hence, it is a great deciding factor of trust.
