• Getassist
    • How to
    • Troubleshoot
    • Social
    • Internet
    • General
    • News
    • Top 10
    • Tools
    • Write for us

    Guide » Digital Marketing » Social Media Video Marketing Guide for Beginners

    Social Media Video Marketing Guide for Beginners

    Posted on May 10, 2022 | By Freddie George

    Social media has quickly morphed from a text and image-based platform to one laden with embedded videos. Incorporate video content into your social media page, gear those videos toward your target audience and the engaging content will make a meaningful impact.

    The majority of marketing professionals insist video ads provide a better return on investment than regular images. However, if you’re like most business owners, managers and marketers, you aren’t exactly sure where to begin.

    Start by Developing a Strategy

    It is a mistake to use your smartphone to create a video featuring your value offering and immediately upload it to your social media accounts. Just because you can, doesn’t mean you always should. Take some time to develop a social media video marketing strategy. Determine the optimal length for the video, the target audience, the product or service to highlight, and the best time to upload the content. 

    Your unique social media video marketing strategy is unlikely to be exactly the same as that of another business. Some businesses find providing target customers with a look behind the curtain of their production facility or office is most effective. Other businesses find featuring a specific product or service in the video optimal. Carefully select the people as well as the value offering to feature in your social media videos based on your target audience’s needs and desires and your videos will make the intended impact.

    Brevity is Essential to Social Media Video Marketing Success

    It is no secret that attention spans continue to shrink as our culture of instant gratification takes shape. The average person will not sit through a video greater than a minute and a half in length. Ideally, the videos featured on your social media will be between 30 seconds and a minute in length. If the videos are longer than a minute or 90 seconds, viewers will be inclined to continue scrolling through their social media feed for the next infusion of information or entertainment rather than invest nearly two minutes or more watching your video.

    Focus on Communicating the Value Offering

    Above all, your social media videos should highlight the specific value proposition your company provides. However, plenty of social media users has their phone or computer muted while scrolling through their feed, meaning they will view your video yet they might not hear it. Only a small percentage of social media users are willing to turn up their volume or pop in earbuds to hear the audio that accompanies video ads on social media. 

    Add captions to the video that present the dialogue or narration in text form and everyone who sees your video will understand the underlying message, regardless of whether their smartphone or computer volume is turned up.

    Sweat the Small Stuff of Video Presentation

    It is the subtleties of your videos that make a meaningful difference in terms of a potentially indelible impact and conversion. The presentation of the video is particularly important. Most people who scroll through social media do so on a smartphone, meaning the videos you make must be optimized for comparably diminutive computing devices. The video ratios and specs that are optimal for one platform might not be ideal for the next. 

    As an example, landscape mode is optimal for YouTube videos. However, businesses that add videos to Instagram and Facebook find the vertical video format optimal. Video trends on social media reveal about three-quarters of all video views occur on mobile devices. Be sure to play the video on smartphones, tablets, laptops, and traditional desktop computers on each respective social media platform before going live with them to guarantee they play to perfection.

    Consider Promoting Your Videos

    If you were to simply add a video to your Facebook page in a regular post, it might not receive many views. Alternatively, if you promote the video with social media platforms’ tools for promotions, the view count will jump quite considerably. As an example, Instagram Stories provides an opportunity to promote videos with teasers. 

    Video ads on social media have the lowest cost per click yet an extraordinarily high click-through rate. So don’t assume you have to strictly post regular videos to your social feed. Implement a mix of regular videos embedded in social media posts, promoted videos, and video ads on a wide variety of socials and you’ll cast a comparably wide net.

    Encourage Viewers to Take Action

    Plenty of viewers will view video content, understand the message and ultimately be that much more likely to recognize the company’s name, logo, and slogan in subsequent ads. However, there is also the risk that the video will make a meaningful impression without leading to conversion. 

    You can maximize conversions by steering viewers toward the bottom of the sales funnel with a compelling call to action at the end of the video. Encourage viewers to reach out to your business or drop in for more information and they just might heed your advice and convert from a prospect into paying customers.

    Monitor Social Media Video Performance 

    Your social media videos might not perform nearly as well as you anticipated for a wide variety of reasons. Alternatively, there is also the potential for the videos to surpass expectations. Instead of assuming the content is performing as expected, gauge their success by monitoring performance through each individual social media platform’s analytics reporting system. 

    As an example, it is in your interest to read through Facebook Analytics feedback. This analytics reporting system provides an opportunity to understand how your videos perform on the platform. Facebook Analytics provides information pertaining to the number of views, the duration of views, audience retention, and more.

    Embed videos onto your Instagram feed and you will have the opportunity to gauge their success with Instagram Insights. The Insights analytics reporting system empowers the platform’s users to view specific information pertaining to videos ranging from the number of Instagram users who transitioned from the video to your profile, the demographics of viewers, and additional information pertaining to followers who view your videos, and impressions of individual videos.

      Type Your Question



    • Recent Post
      • What is Shopify and what is its advantage?
      • The Importance of Games in Learning
      • Requirements for Propane Cylinder Storage and Safety 
      • 13 Best Movies to Help You Get Over Your Ex
      • All You Should Know About Managed IT Services by Dynamix Solutions 
      • How to Get Novec Gas Cylinder Refill?
      • What’s Better Forex or Cryptocurrency?
      • 3 Best Cloud mining sites
      • Join the Sustainability: Why Varla?



    Related Post
    • Hiring a Reputed Link Building Firm
      Why Small Businesses Should Rely on a Reputed Link Building Company

      Estimates suggest that more than half the businesses across the world earn their revenues online....

    • Get Your Business Noticed
      Small Business Promotion – Creative Ideas to Get Your Business Noticed

      Only about half of small businesses survive their five-year mark. How do you create a...

    • Link Building Mistakes
      Top 4 Link Building Mistakes to Avoid in 2022

      Link building is one of the most important and prominent factors in the SEO sector...

    • Social Ads and Pay Per Click Marketing
      These Are 2022’s Best Practices for Social Ads and Pay Per Click Marketing

      Major search engines and social media platforms alike offer pay-per-click advertising to individuals and businesses...

    • Tool-in-Digital-Marketing
      Benefits of Paraphrasing Tool in Digital Marketing in 2022

      Digital marketing is a lot more than planning and deciding the best marketing technique for...

    • digital-marketing
      Popular Digital Marketing Services of 2022

      Digital marketing services have been in trend for quite a while now. All kinds of...

    • You Should Know About App Advertising
      Everything You Should Know About App Advertising

      People have made free apps an inseparable part of their life. Many developers have decided...

    • Dating-Web
      How to Market a Dating Web Site?

      Promoting a dating site is challenging, but if the platform you are promoting is suitable...

    • Digitally-Transform
      Four Tips to Digitally Transform Your Business

      The world is rapidly progressing with the help of technological advancement. Nothing is credible on...

    • Yahoo not sending mail
      What is Email Campaign Management, and How Does It Work?

      Email campaigning has evolved over the past decade. What started as a simple process of...

    Disclaimer : The information available on the site is only available for informational purposes at the user’s sole risk. We take no guarantee of the accurateness, value, or completeness of the information and shall not be held responsible or liable for any errors, omissions, or inaccuracies in the information or if any user is solely relied on the information. User is himself responsible for verifying the information as being appropriate for personal use. We don’t claim to be officially related to any brands, products or services mentioned on the website and have no right to them. We only offer support guides and the images, names, media or links used on the website are just for the reference and informational purpose only.

    Getassist

    • Important Links

      • Home
      • About Us
      • Contact Us
      • Privacy Policy
      • Terms Of Use
    • Get in Touch

    • Address: Wireless Revolution LLC., 7800 harwin dr houston texas 77036 United States

      Mail Id: [email protected]

    Copyright © 2022 Getassist.net All Rights Reserved.
    Developed by Battersea Web Expert