Influencer marketing has undeniably secured its place and solidified its power within the marketing sector. With an abundance of successful social media campaigns under its belt, just like our title suggests, influencer marketing can be tailored to just about any business in any industry. Working with a global influencer agency can ensure your influencer strategy is unique and amplifies your messaging.
Given that there are occasional problems involving fraud and influencer scandals, it is only expected that some marketers and businesses have reservations about the importance and the specific benefits of influencer marketing. This blog will outline all of this, with the intention of arguing for the implementation of influencer marketing into any business’ marketing strategy.
Think about it, no one can buy from your business if they don’t know it exists.
Influencers have incredibly prominent voices on social media platforms and just one recommendation could potentially fall upon hundreds of thousands of ears. Over time, this increased brand awareness will generate more sales and an increase in ROI.
For businesses that may not have huge budgets to run TV advertisements or buy a spread in a magazine, influencers are the way forward and can help bridge the gap between different forms of advertising.
With influencers, you get a chance to market to everyone who follows them. First, be sure to find influencers who are in your industry so as to market to the right audience.
Followers who are in related industries to yours might not be heavily involved with the forums where you would normally pay for advertising but, instead, often turn to an ‘industry expert’ – who, in this case, is an influencer – to identify a trustworthy company.
No matter what industry you’re in, there is going to be competition; and as time goes on, this competition is just getting tougher. Part of the problem is that consumers don’t know who to trust and building trust takes time.
On the other hand, influencers have already gained the trust of their followers. An influencer’s followers trust them enough to only recommend them the very best and so if you find yourself in a position where an influencer is willing to promote your product to their followers, just know that you immediately fall within the trustworthy and credible category.
Typically, running promotional ads with an influencer is a much more affordable option in comparison to using traditional advertising methods.
Where traditional advertising can sometimes feel like an auction – with only the highest bidder winning that spot in so and so magazine – influencers tend to charge a flat fee per post created. In some cases, micro-influencers will even accept a product as enough payment for creating a promotional post for your brand.
Did you know that influence generates 11X the ROI of banner ads?
One of the reasons that ROI is so high in influencer marketing is that it helps generate demand for a product. While people will naturally choose from a variety of available products when they know they need something, unfortunately, this doesn’t generate sales.
Don’t forget the value of an influencer showing off something cool, either. Especially in niches such as DIY, you might have an influencer demonstrate a new use for existing products.
Marketers talk about finding their buyer persona all the time. A lot of influencers have followers that fit a certain demographic and by partnering with them, you gain access to that niche community. Your job is done for you.
Although marketers are generally creative people, it can be hard to get inside the heads of your target audience sometimes. Lucky for you, influencers are experts at knowing what their audience wants to see. Handing the creative reins over to your influencer will ensure that great content for your brand will be provided, with little effort on your part.
Social networks prioritize material from individual accounts over business pages. Working with an influencer ensures that your branded post will appear in a user’s feed with everything else; maintaining its authenticity.
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