Some stories that you come across in your day-to-day life leave a long-lasting impact on your minds. There can be many reasons: the storyline, the narration, or the way of presenting it in the digital space. So, if you are planning to start your blogging journey, you need to look deep into the strategies that can bring you success with flying colors.
One such trending strategy that has taken the limelight is Your Topics Multiple Stories. In simple words, it means representing your topic in multiple content formats to turn one idea into unique stories.
Your Topics Multiple Stories is a content strategy used by businesses to strengthen their digital game. This strategy includes presenting a single topic from different angles, formats, perspectives, tones, and more.
So overall, instead of writing one story that can bore the audience, you can attempt to publish a series of content to keep your audience hooked. Hence, implementing this digital strategy can bring you organic traffic and more potential leads, improving your ROI and business success.
If you are unsure about this strategy, get an assurance now, as we have outlined some primary benefits of implementing this approach in your next digital marketing campaign.
Humans are addicts of interesting stories. Aiming for the trending topics and trends across the globe can keep your audience hooked to the platform. Along with that, breaking down the content of one story into multiple formats and angles can help the readers resonate with it.
It is quite obvious that multiple stories published in different formats can bring you more engagement, as some like to read the long-form content, and some enjoy spicy short stories to relax their mood and day.
When seen from the SEO perspective, it can be a good decision to enhance your SERP rankings and visibility on Google. While planning content for the different formats, you can use a variety of keywords that may include long-tail and short-tail keywords, transactional, niche, and more.
The audience better resonates with a single story through different POVs and ideas. So introducing this strategy in your digital campaigns can bring you closer to your audience and also invite new visitors and profitable deals.
Readers often get overwhelmed by reading a single POV or side of the story and strive for a different angle. So, to create a series of your topic into multiple stories, you need to first figure out the process to avoid getting stuck in the middle of your blogging series.
First things first, before starting anything, you need to focus on your topic brainstorming. Try to dig the topics that can be narrated in different angles, POV’s and more. Choose a topic whose core will become the strongest aspect for your content series.
After selecting the topic, it’s time to get to the hard work. Dig out the reliable keywords, conduct a thorough research, collect the facts and stats and make an outline of the content.
Now, before starting with any single topic, try to write down the different angles and format beforehand for a better execution.
Map out the content series and follow the same path till the end. For example, TED Talks are a different series but can be done on the same topic, like you might have come across a series of speakers speaking about mental health with different POV’s and examples.
As planned, it’s time to execute the structure. Frame the series as per the formats and write strong and effective content that will surely leave a long-lasting impact on the audience. Once the content is ready, publish it on the different platforms as per the requirement or planning.
For a better engagement, you can try to promote your story on the different social media platforms by adding links on Instagram story, WhatsApp, Twitter, and more.
Therefore, the ways and structure of your planning can differ as per the requirements and needs. But sticking to the above-mentioned can surely bring you some positive outcomes.
While planning to execute the Your Topics Multiple Stories strategy, you might want to figure out the content formats. For your better convenience, we have outlined some popular content forms below.
Short-form content never goes out of trend. People managing their work schedules and travelling journeys like to read the pop-up short stories to gather more information in less time.
The second and most popular in the world of content is the long-form article or post. It not only provides informative content to the audience to keep the audience updated, but also boosts the SEO game and your business or brand’s visibility across the globe.
The new format in the market, Podcasts, has attained a good amount of limelight in no time. Having the audio attribute, it can be listened to anytime and anywhere to stay knowledgeable and entertained at the same time.
Scrolling social media and staying connected to the internet is a part of your daily life routine, like skincare and a three-time meal. Posting the updates and infographics related to your topic on social media can boost your brand visibility and also the website’s organic traffic.
Threads and forums are the new generation concepts that have uplifted the engagement game to new heights. The two power-packed concepts keep the audience engaged, build a strong community support and give you feedback on where you are in your success journey.
Hence, these are some popular content formats that never fail to capture the audience’s attention, perform well and boost the organic traffic and ROI.
In a nutshell, if you are searching for powerful strategies and ways to uplift your engagement game and website traffic, then Your Topics Multiple Stories may serve as the most effective solution.
It goes beyond basic content marketing, leveraging the content game that can engage, educate and entertain the audience at the same time. So what are you waiting for? Just integrate this robust strategy in your next digital campaigns and see the results yourself!
No, immediate effect is not promised by this strategy. It can differ from business to business, and to analyze the full outcomes, it may require 2–3 months.
No, it can be used for educational purposes, journalistic approaches, and more.
There is no fixed success rate of this strategy. But as per the research, it has been observed between 60%-70%.
