“Don’t use social media to impress people, use it to impact people.” – Dave Willis
Have you ever wondered how the same social media is useful for some and disastrous for others? Most of the youth waste their entire day scrolling through reels, while others make use of it as a marketing platform. It all depends on the way you use it.
As no one is away from the web of social media. From checking Instagram stories while sipping your coffee in the morning to reading trending topics while going to bed, it has become an essential part of our day.
These platforms have also transformed the way we communicate, explore, work, and live. Our update to the whole following is just a tap away. On the other hand, it also influences how we buy, support, and create an image of a product or service in our minds.
From sharing posts to increase our business to scrolling reels to move with the trends, it has become a digital pulse of modern society. Continue reading this post to dive deeper into social media, how we can make effective use of it, and what it is going to be in the future.
Key Takeaways
- It allows you to connect with people from different religions, nationalities, and cultures.
- Modern digital marketing platforms include social media to market products and services to a wide audience.
- Social media acts as a direct source of income for many of the influencers.
This story begins in the early 2000s, when Facebook got very famous. Platforms like MySpace and Facebook started to connect people to communicate better, but became the way people show and explore the world.
With the increasing awareness about the internet and the accessibility of smartphones, these communities grew fast. It was an amazing thing for everyone that they could share their photos and opinions with everyone, opening the doors to exploring the world for everyone.
It becomes a way to share your voice – by empowering individuals to influence communities and reshape thought.
The core concept of platforms like Instagram and Facebook is to connect people from all over the world. Social media simply broke all the barriers related to nationality, language, and culture. No borders are left to create friendships with people whom you have never met.
People with the same thoughts and beliefs can make communities that feel connected and related. It also offers spaces to grow online, to study together, and to collaborate.
With its immense power of connection, it has become a reminder that no one is really alone. The is always someone to communicate and connect with you. If not in your country, then it might be in another.
Above the benefit of connection, it has evolved into a trillion-dollar industry. It has been used to market products and services. And businesses have realized that their audience is no longer watching television.
This opens the doors for influencers to advertise others’ products to earn money and makes it a full-time job by turning interests into a profession.
Influencers understand the power of Algorithms. They know what kind of content will go viral and how to market a product to create an interest in viewers’ minds to buy it.
It’s an interesting fact that behind every like, comment, and share, there is a currency that influences what you will see next.
Apart from the immense benefits that social media brings, some serious challenges and controversies are also associated. Much of the audience is interested in spreading the fake news and suppository controversies. And some do it just to boost Instagram likes.
Such misinformation spreads faster and delivers the wrong message to society. Above this, online trolling and bullying are also supported. Much of the audience finds it funny and interesting, while this can be very frustrating for others.
Identity is another related issue. Scammers misuse others’ identities to defame and troll people. It also merges the line between what people showcase on social media and what they are in real life.
The next phase of social media has already unfolded. With the rise of artificial intelligence, image and video generation, how we look and show on social media is changing.
The next generation will be more socially aware and will redefine the meaning of privacy by increasing its boundaries to meaningful conversations. Voice-based communication and private chats have started getting promoted.
Meanwhile, the government and other private companies are trying their best to make their platforms safer and privacy-oriented. More than an emerging tech, the future of social media will be related to trust, privacy, and empathy.
Social media is a boon to our society if used properly. What drives the balance is looking for relevant content, sharing with privacy, and spreading with the right intentions.
Its features allow communication, sharing thoughts, and connecting with people attracts users to use it.
Yes, even though it has become a direct source of earning for many of the influencers on social media.
There is no limit. If used effectively, you can earn from lakhs to crores through such platforms.
If you are using it in a limit for a desired purpose, then it is a boon, whereas wasting your precious life on it might sound like a curse.
