KEY TAKEAWAYS
- Backlinks boost your NFT project’s search visibility and long-term growth.
- Guest blogging builds authority while earning valuable, relevant backlinks.
- Press releases work best when tied to major, newsworthy updates.
- Collaborations create natural backlinks through shared promotions and announcements.
- Useful tools or resources attract high-authority backlinks organically over time.
According to Backlinko’s latest report (2024), websites in Google’s search result snippets on the first page have an average of 3.8 times more backlinks than those not on the first page.
Amidst all the glitter and competing digital assets, there’s one key lever to your growth as an artist that you probably overlooked: search visibility. All that hype around your launch event and Discord buzz, and you blew it also in a search-friendly viability sense. As a matter of fact, before, during, and after the mint phase, some links to your project were built with a tempestuous interest.
In this article, we will explore how to build backlinks ethically to your NFT project and break free from spammy/questionable, or manipulative tactics.
Before diving into DIY strategies, it’s worth noting that an SEO agency for NFT can carry out a lot of the heavy lifting. These agencies understand the crypto space, know how to avoid shady tactics, and can build backlinks that last. Nonetheless, you can still try to grow your backlink profile via interpersonal and content-based tactics.
Backlinks are links from other websites pointing to yours. Consider them votes of confidence; when reputable sites link to you, search engines start to take notice. This improves your domain authority and increases your chances of ranking higher for search terms related to your project.
A good backlink profile does more than boost visibility. It brings traffic from real people who are already interested in what you’re making. That means collectors, collaborators, and even future press coverage. Below, you can see the benefits of backlinks for NFT projects.
Guest posting remains one of the oldest SEO tactics, and it still works effectively when done right. Many NFT-focused blogs and media outlets accept well-written guest content, and these pieces often include a short bio or a link back to your project.
Write about what you know. That could be the entrepreneurial process behind your collection, your view on NFT outsourcing, or tips for first-time collectors. The key is to provide actual value, not just publicity.
When pitching, keep it short and respectful. Editors receive tons of messages, so highlight why your post would interest their readers. Include one or two relevant writing samples if you have them.
Press releases can be a good way to earn backlinks if your policy is worth covering. However, that means that you shouldn’t put out a press statement every time you update your banner image. But if you’re launching a sensational drop, partnering with a known artist, or hitting a big milestone, it’s worth writing one up.
Send your press release through platforms that specifically reach crypto and NFT media outlets. Avoid services that send them to low-quality directories, since you want your release picked up by actual media, not buried in noise.
If your statement gets posted on a trusted site, that backlink carries real value. Some journalists may even correspond with you for a deeper story, which in the end means more backlinks and more visibility.
Cross-collection collaborations can help in two ways: they create new art, and they create new backlink opportunities. When two projects work together, both usually share the news. That results in mentions on websites, newsletters, Twitter threads, and blogs.
These naturally acquired backlinks are some of the best because they often tend to be on-topic, not forced, and often come from highly respected creators in the space.
Start small if needed. Collaborate with another project on a themed drop, a shared giveaway, or a creative challenge. In 2024, giveaways brought on average 34% of new customers to businesses.
So, promote it across your owned channels, and ask your partner to do the same.
NFT-focused forums, discussion boards, and community sites offer another path to backlinks. Sites like CryptoCompare or sections of Reddit often allow users to link back to relevant projects, either in their profiles or in profound posts.
But don’t think about this as spamming links, because it’s far from that. It means you’re entering a conversation, and you can do it through a couple of methods. Answer questions, share updates, and be helpful. Over time, this builds trust, and people will check out your project naturally.
Certain forums also permit link drops in project announcement threads. These carry SEO value, even if they’re marked as “nofollow.” Search engines still use them for indexing and discoverability.
NFT calendars and project directories often accept submissions, so places like NFT Drops Calendar, UpcomingNFT, and NFT Evening let you list your holdings with a short description and a link.
While these aren’t always high-authority links, they help build relevance and exposure. Plus, users browsing these directories are actively looking for new projects. That ensures the traffic you do get is targeted.
Make sure your listing looks attractive, includes a working link, and has a short description that makes sense even out of linguistic context.
Twitter might not look like an SEO tool, but it can lead to valuable backlinks if you use it right. Well-crafted threads can attract attention far beyond your followers. Things like pictures, hashtags, and the time of posting all play an important role.
Share valuable insights about your creative process, coding choices, or trends in the NFT space. When a thread offers real value, it’s more likely to get referenced by blogs, newsletters, or other creators who will often link back to the original thread or your site.
To increase engagement, add visuals or short clips. Always wrap up with a clear call to action and a link to your site or marketplace listing.
Once you’re creating value through content, take it a step further with free tools or resources. These may attract high-authority backlinks on their own.
Focus on tools that solve real problems in the NFT space. That could be:
Valuable resources often get shared naturally as users recognize their practical benefit. You’ll typically earn links from educational blogs, guides, or resource pages, and this is valuable because those are the sites that carry solid SEO weight.
An SEO agency understands crypto, doesn’t spam, and builds sustainable backlinks that will improve search rankings and visibility for a longer period.
A valuable entertaining thread can be quoted by blogs or creators, causing more organic backlinks and exposure to an even larger audience.
Tools like royalty calculators, gas trackers, or license explainers that actually solve a real problem earn backlinks from educational and resource pages.
