If you are an email marketer, you can maximize the chances of your campaign’s success by validating your email lists. Also, you can avoid sending emails to risky email accounts with email validation. It, furthermore, reduces bounce rates, saves money, and gets better ROI.
Email marketers send any marketing emails to their potential clients, but the latter only open about 20.2% of emails. This means you must validate email lists to achieve desired results in email marketing campaigns. If you are new to this concept, you must know about the steps to validate your email lists.
6 Efficient Ways to Validate Email Lists
Often, a long email list consists of dangerous or invalid email accounts that lead to low click-through rates. As an email marketer, you would know it better than anyone else.
You can improve the response to your marketing emails by cleaning your existing email list. Initiating email validation will help you generate better responses and protect your email list.
Email validation is simple and easy, thanks to the emergence of third-party software programs. You can validate your email lists in the best possible manner by following the steps below.
1. Identify and Delete Improperly Formatted or Duplicate Email Addresses
Email marketing is vital for businesses in this day and age. However, duplicate and improperly formatted email addresses can hijack your email marketing campaign.
When you send emails to duplicate email addresses, your recipients get multiple emails simultaneously. Emails to improperly formatted email addresses go to unintended recipients. Both scenarios can spark adverse reactions from the recipients. They may think of you as inefficient or negligent, hurting your reputation.
You can prevent these scenarios by identifying and removing duplicate or improperly formatted email addresses from your email list.
2. Remove Role Account Email Addresses
Your email list may consist of email addresses representing organizations, not individuals. Such email addresses are called role account email addresses. They involve admin or sales-related information that may change from time to time. Some of the details may relate to computer software programs instead of individuals.
If your email list has role account email addresses, remove them at your earliest convenience. This step will help you avoid sending emails to invalid email addresses.
3. Delete Irrelevant or Unreasonably Long Keywords through the Keyword-Scrubbing Technique
Does your email database have non-converting keywords? The majority of such keywords involve irrelevant terms or are longer than usual.
Keyword scrubbing can produce the best results if your email marketing campaign targets business prospects in a specific geographical region. With it, you can reach out to a target audience that belongs to your intended geographical area. To reap the benefits of this technique, identify and scrub keywords that are irrelevant or look too long.
4. Set up a Register for Bounce Emails
All your marketing emails do not go to the mailboxes of your intended recipients. Those emails that do not go to the email inboxes of your intended recipients are called bounced emails. Generally, an email bounces when authentication parameters or filters identify blocked URLs. This is the primary reason for soft email bounces.
Hard email bounces can result from the failure to search the intended domain or recipient and can cause a severe loss of an email sender’s reputation. You can prevent a hard or soft bounce by cleaning your database. Next, set up a bounce email register in a way that filters out email addresses that lead to email bounces.
5. Filter the Email Addresses of Recipients Who Do Not Open Your Marketing Emails
Email users may treat your marketing emails differently. Some may perceive your marketing emails as “spam,” whereas others consider them “unsolicited.” They may report your marketing email as “spam” in the worst possible scenario. As a result, you may see a low rate of opening your marketing emails by your recipients.
To address this problem, create a complainer’s list. This will auto-detect and auto-remove the email addresses of email users who mark your marketing email as spam. It will also include the email addresses of those who do not open your marketing emails. By adopting this technique, you can get rid of unintended recipients.
6. Purge Throwaway or Disposable Email Addresses
Often, one-time visitors or spammers use a disposable email address for subscribing to marketing campaigns. They use it instead of their actual or primary email addresses. Sending emails to such email addresses can negatively influence the delivery rate of your emails. Also, it can prevent genuine subscribers from receiving your emails.
To minimize the domino effect of disposable or throwaway email addresses, isolate and remove them from your email list.
Validating emails is one of the best ways to make an email campaign effective. By embracing the above email validation techniques, you will get better outcomes as an email marketer. Try implementing them to effectively achieve your email marketing campaigns’ targeted goals.