The Demand for Smartwatches was Increased by 59% in 2021. Will It be More in 2023?

| Updated on March 1, 2024

It has been stated that the value of the smartwatch market was over $27.9 billion in 2021. And many specialists claim that it is predicted to be increased by 37% by the end of 2023. This kind of high demand in the smartwatch market is based on various emphases that the consumers always consider. The interest depends on the operation system of the smartwatch, specific brands, unique features, and so many other traits. Many consumers are interested in brands such as Apple, Samsung, Xiaomi, Fitbit, and others, since they are from the same brand as the smartphones they use. Aside from choosing the smartwatch from a popular brand, many consumers also take into consideration other features of the watches, such as available apps, notifications, fitness tracking, health tracking, etc. And lastly, features such as promising battery life, the ability to leave voice messages, or specific notification management, also have a huge place in the decision-making process for many consumers. So what is the real reason for obtaining this phenomenal gadget, and how interested people are in getting a smartwatch?  


2021 was a Groundbreaking Year for Smartwatch Sales

Ever since smartwatches became a thing and people started to use them in their day-to-day life, it has become an unconditional part of our lives. Experts at, a website with free coupons and promo codes, have made several studies, proving that one-in-third of people use a smartwatch or a fitness tracker every day. We all can say that smartwatches are created to provide more accessibility to many features such as using apps, making and receiving calls, sending text or voice messages, tracking activity, etc. And it is a fact that every year, the smartwatch industry implements bigger and better ideas to have the best version of their latest gadgets. According to an analysis made by the experts, 127.5 million units of smartwatches were sold globally, which is almost five times more than the number of used coupons from Patpat discount codes, which were a major hit in the entire year 2021. And this is just the tip of the iceberg. 

Will 2023 be More Promising for the Smartwatch Industry?

According to the analysts, 2023 will be more epic for the smartwatch industry since the demand for getting the most up-to-date smartwatch is inevitable. Every year the industry leaders come up with the most creative and innovative ideas to get the highest sales in the market. And that is always a catch for the consumers. The companies are planning to release next-generation smartwatches that are more lightweight, have more features, and show better performance. It was already stated that the smartwatch industry had increased its sales by 59% in 2021 while there were a number of smartwatches ranking high in 2020 too. And there is no doubt that with the newest releases of the smartwatches from Apple, Samsung, Fitbit, and many other companies, sales will rocket up. Some specialists already state that by the end of 2023, the demand for smartwatches will be doubled without hesitation. Considering the fact that there have been and will be many new releases, consumers will absolutely love to have the newest versions of their smartwatches. 

Just when people thought that smartphones were an inseparable part of their lives, companies started to create smartwatches. Everyone can accept that they make it much easier to communicate and keep up with your everyday life. That is one of the key points why there will be growth in the smartwatches industry. Adding the unique features of being able to track your health and sport activity, more people are eager to get the gadgets, which will always drive the growth of the market. 

Billy Willson


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