There is a reason why companies, irrespective of their size of operation and nature of business, have started opting for email marketing. Email marketing campaigns come equipped with heaps of benefits.
Firstly, it becomes possible for a business to reach out to a global audience while still niche down. Alongside, businesses can work on personalizing email messages for their target audiences.
Businesses interested in driving revenues without incurring high preliminary costs should opt for email marketing.
You can run different types of email marketing campaigns. Let us look into the major marketing emails that will benefit your enterprise.
Welcome Emails
Irrespective of the email marketing campaign you choose to opt for, you need to nail your welcome emails; otherwise, your entire campaign will flop.
The idea should be to create a positive experience for your readers. With this done right, you can rest assured that your audience will be looking forward to your future emails.
Optimize your welcome emails so that they can market your brand and products/services in good light. These emails work as powerful marketing tools, which is why they should focus on long-term relationship building rather than one-time sales pitches.
Lead Generation Emails
The most successful marketing emails are the ones that are capable of addressing your reader’s pain points. That is exactly what lead generation emails aim to achieve.
To ensure success with these email campaigns, avoid sticking to one-off emails. Instead, deliver a series of meaty, informative, and value-driven emails.
To succeed in marketing-driven email campaigns like these, define user personas before approaching them. The core of these emails lies in highlighting the user’s woes and presenting them with a solution in the form of your brand’s product or service. This approach ensures better conversion rates.
Dedicated Emails
If you have narrowed down your marketing approach, whose focus remains on marketing a singular product or service, then dedicated emails are the go-ahead.
In the case of such campaigns, you usually send across a single email to your user. This factor only means that you have to tighten your email body. You need to pay special attention to the two elements you need to pay special attention to are “the subject line” and “the CTA”.
The highlight of these emails is that they’re easy to measure, which only means you can easily ascertain if your marketing plan has been achieved or not.
Video Emails
When anyone has to choose between text and video, most people will prefer the latter considering it is more interactive and engaging. A similar thought process is exploited in the case of video emails as well.
Businesses interested in marketing their brand and offerings can opt for a video approach containing information about the company’s history, the product is launched, or a loyal customer experience.
These emails can attract lucrative results as people remember video messages over text. However, facts suggest that 95% of video messages are retained, while the case with text messages is only 10%.
To float an impactful video email campaign, you should possibly take assistance from an established email marketing agency.
Newsletters
Most businesses focus on marketing their brand and offerings while still aiming to offer a plethora of relevant information to the readers. Delivering newsletters form an essential part of marketing emails for various businesses to achieve this goal.
When your target audience starts receiving newsletters at periodic intervals, they recognize your brand. While it is okay to push a daily newsletter or a weekend one, most businesses prefer the latter.
The best part about newsletters is that they offer a ready opportunity to attract more subscribers to your brand. Most importantly, you need not spend a lot of time crafting your newsletter. Instead, you can repurpose content more engagingly.
Newsletters have become popular because they offer an opportunity to combine different forms of content. Everything comes together in newsletters from a blog post, information regarding an offer, discount coupons, and embedded videos. So there is a lot to tap on in the case of newsletters.
Market Your Way to Success
If you have not tapped on the email marketing segment yet, then it is high time you lay focus on that arena. One of the most action-driven and cost-effective methods of generating leads and ensuring conversions is opting for marketing emails.
If you wish to see consistent results, you must engage an email marketer’s services. Having been in the business for many years, we understand how said marketers can curate a campaign that can best resonate with the needs of your target audience.
