Sending transactional emails has now become a vital function of almost every online company. These automated emails keep buyers informed, assured, and engaged, whether it’s about an order, payment, or account update.
However, the emails may look straightforward, but they really take a giant leap in building your customers’ trust and experience. From verifying a purchase to forgetting a password, each email counts.
Therefore, to ensure this process goes smoothly and professionally, you may require a trustworthy email service provider that deals with it all like an expert.
So, let’s find out the 5 best transactional services that you should try to elevate your customer communication to the next level.
Transactional emails are automated one-to-one messages sent to a specific individual according to their action.
Unlike email marketing, these are not for promotional purposes; they are designed to provide the essential information and to confirm that an action is completed.
Accordingly, transactional emails are classified into various categories, such as:
Notably, the trusted transactional email provider can actually help you to build a strong and fruitful relationship with your customers by constantly sending them personalized emails, newsletters, and the rest.
Picking an accurate and reliable transactional email service provider is a crucial step for your business growth. While comparing different options, there are several things you should keep in mind. For instance:
Moving further, while considering the aforementioned pointers below, we have listed the 5 best transactional email service providers. Take a look attentively.
UniOne is an AI-powered email automation service that is especially designed to make your communication with your users smooth and lightning fast.
Notably, it guarantees an excellent 98.99% inbox placement rate, with years of records stating that most of the messages directly hit the users’ inboxes without fail.
Furthermore, its API solutions enable you to focus on what matters most for your business development and customer relationships, eliminating problems like manual intervention.
Additionally, UniOne offers a wide array of transactional email templates to streamline the deployment process.
Lastly, the only concerning part about this robust transnational service provider is that there are no built-in automations or A/B testing available on it.
Postmark has now become a significant part of ActiveCampaign, delivering an outstanding 90% of the email placements, which is one of the highest scores compared to other providers.
Remarkably, it offers 100 free emails for a month, so if your priority is to hit your subscribers’ inboxes instantly, Postmark is one of the best options you must try.
Apart from excellent deliverability, it offers robust API integration for a user-friendly experience for your users. However, the only downfall of this service is its high pricing and only US data hosting.
MailerSend, formerly known as MailerLite, is another popular, trusted email marketing platform. Its layout is user-friendly and designed to offer an outstanding email transaction service to its users.
Impressively, MailerSend offers 3000 free emails for a month, covering almost all your small online business campaigns. Accordingly, its pricing starts with $1 for each 1000 emails, ensuring a robust service at a moderate cost.
Moreover, there are no daily limits set by the platform for transactional emails, and it also does not require any sort of complex signing process.
Thus, if you are looking for a simple yet effective service provider, you must try MailerSend once.
Mailjet is one of the prominent names in the email marketing sphere. Along with a compelling transactional email service, this platform helps to boost your business’s overall online growth with its top-tier services.
Apart from a high deliverability rate, it is known for its affordable pricing, which starts from $15 for each 15,000 emails.
Notably, with the single subscription, you can unlock its entire services like SMS capabilities, automation tools, drag-and-drop email builders, and many more.
Therefore, if you are looking for a comprehensive email service for your business, Mailjet is worth trying.
With the help of flexible RESTful APIs, integrate with AWS solutions, SendGrid helps businesses to engage and build a strong relationship with their customers.
However, the platform does not have any free tier deal but offers impressive plans to its users. Its pricing starts from $19.95 for each 50,000 emails monthly.
Furthermore, it is widely known for its features like secure account management, fast troubleshooting, intuitive UI for data analysis, and the rest.
So, if you are the one looking for a simple and transactional email-centric solution at the lowest cost, SendGrid is unbeatable.
Wrapping up! Transactional emails aren’t just about notifications; they somehow reflect your business image and reputation to your customers. It is one of the easiest ways to engage with your buyers and build a strong relationship with them.
Using the right service makes sure your emails directly reach your audience’s inbox and look simple yet helpful and professional. Thus, the five transactional email service providers we have mentioned in this article have their own, distinct features to make sending these emails easy and fruitful.
Lastly, take your time, understand your requirements, and attentively comprehend these tools’ features to make an informed and beneficial decision for your business.
