How to Choose the Right SEO Company

| Updated on March 22, 2024

If you decide to expand the set of marketing tools and stop at search engine promotion, pay special attention to the process of finding an optimizer agency. How the website will work and how many customers or readers it will attract – this all depends on the team qualification. 

For those who are just choosing the SEO studio, we’ve prepared some useful recommendations. Our guide will help you get off on the right foot in your search for the agency that will take you to the top of the search engines. Let’s dive in!

Why is it Crucial to Find a Good SEO Agency?

Search Engine Optimization is a complex process. For effective promotion, it should never stop. Search engine algorithms are constantly changing, so if you optimize the site only once, it will quickly leave the leading position. The reasons for this are the optimization of other sites, in line with the latest trends. For the site to always remain in the top results, it needs constant monitoring by specialists, which makes it crucial to hire a good SEO agency.

How to Find the Best SEO Experts

Testimonials and Recommendations from Clients

One of the most effective ways is to approach recommendations from friends and Internet reviews. Referrals and previously established relationships are key reasons for those who have no experience with SEO services.

However, it’s better to double-check the information: find out what positions a reviewer’s site holds for popular key queries. If it’s on the first page, the recommendation is well founded. 

Be sure to find out from the recommender how exactly the conditions for cooperation in the SEO company are met:

  • whether the deadlines are met;
  • are there any unspecified surcharges;
  • whether all reports on work are provided, etc.

Portfolio and Cases

Any self-respecting marketing agency should have a section with examples of work performed or achievements obtained from other projects. For example, Mellow Promo company has the Case Studies section, which demonstrates the results of optimization work.

This is an important signal of trust for potential customers that allows you to understand whether the company has competence in the industry. If an agency has been able to do a good job for the clients they cite, it’s more than likely that they can do the same for you too.

Confirmation of Expertise in this Field

Many agencies claim to be professional in every possible way. Of course, this is most often not true. Subscribe to their email newsletter, and see if there is a blog on the corporate site. Check how well the topics are revealed, is the content created by the agency’s employees, or is it just a rewrite of other people’s publications?

If an agency can provide case studies and publish high-quality digital marketing articles on its blog, bust myths and explain complex things in simple terms, this is a good sign that you are really dealing with professionals who can develop and implement a strategy for promoting your business.

Agency Location

When choosing between specialists who work in the market of your particular country, and contractors who are focused on the global market, it is always better to choose the former. Most likely, they are much better versed in the specifics of online business in a particular region.

It’s even better if the agency is located in your own city since this allows you to meet face to face to discuss specific tasks or solve any problems. Although the distance in our time is a secondary issue, the main thing is the quality of work.

Set of Services

Some companies specialize only in one particular area, such as SEO promotion, SMM, or contextual advertising. But considering the current level of competition, for the effective use of the Internet as a source of attracting customers, using only one Internet marketing tool is no longer enough.

You’ll need complex work in several areas at once, and it is important to make sure that the SEO company can provide this.

Strategy Development

Each project requires its own approach, taking into account the capabilities and goals of the customer. A good SEO company can provide you with a strategy for how they intend to achieve the desired results and justify why this strategy is the right one. Thus, even at the beginning of the work, you’ll understand what to expect in the future and how the work will proceed.

Regular Reporting

The availability of project reports allows you to compare the results obtained after performing certain actions with indicators in previous periods. Once the work has begun, you should receive monthly reports with important information such as traffic changes, goals achieved, or the number of transactions completed, as well as a list of work completed during this period.

What Guarantees Does a Good SEO Agency Give?

Oddly enough, you need to be wary in a situation where the performer offers a 100% hit in the top requests. Such guarantees cannot be given even by the specialists of the search engines themselves. Therefore, if you’re promised to get into the top three within a few days, you should refuse to cooperate. Experienced optimizers will show results within 3-6+ months with a guarantee of reaching the first page. 

Also, an honest conscientious SEO company will definitely offer to conclude an agreement. Study it well. Make sure that the same clauses are written in the obligations of the contractor as in the commercial offer. So you will understand that the company doesn’t give empty promises.

Leena Ray

Digital Marketing Writer and Editor

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