The global mobile device traffic has officially surpassed desktop. This means that for businesses operating within mobile-first countries the mobile experience is integral to business success and not just an addition to the business model.
An effective mobile landing page must take into consideration the smaller screen real estate available and how to convey a powerful message while providing a fast loading experience. It is often challenging for marketers to integrate and use a variety of high converting elements with their visual design without overcrowding the page.
However, by focusing on the areas of concise copywriting, speed, and authentic imagery, these challenges can easily be converted into growth opportunities. This guide will review the four main challenges to address during optimisation and offer actionable steps for creating mobile-optimised landing pages that generate the greatest number of leads.
KEY TAKEAWAYS
- To effectively engage mobile users with short attention spans, focus on creating concise content.
- The best way to help users get to their main conversion goal is to provide only one contrasting color CTA that clearly directs users to take action.
- You should use images that are unique and of high-quality to replace generic stock photos to build instant brand trust with visitors.
- It is important to perform routine code and hosting optimization in order to provide a load time under 2 seconds.
Writing copy for website landing pages generally offers more space for creativity and storytelling, whereas mobile landing pages are quite more limited when it comes to this capacity. Other factors weighing in include your short attention span and scrolling speed, compelling you to hold the visitor’s attention for more than a few seconds.
While a landing page creator will help build the ideal page with high customization and performance monitoring, you still require the right copy that addresses the customer’s pain points. Commencing with the headline, which should be under ten words and target exactly what the user is dealing with, without being vague.
Getting right to the point is the necessary starter for laying the base of what matters:
· Corralling the clear advantages of statement on the opening screen;
· Using power words sparingly, and backing them up with no BS;
· Experimenting with opening hooks and testing as much as possible;
As there’s no one-size-fits-all strategy in marketing, with a lot of trial-and-error, you and your team will find what works for the audience.
A great copy is as critical as the speed at which the landing page is moving. As you may know, it takes about 0.05 seconds for a person to form an opinion about a website, but they will not linger more than three seconds on a slow website. But do not worry, there is absolutely no pressure!
That’s why you must find the bridge between a mobile device’s technical capabilities and the images and drop-down menus that can be involved on the landing page. Sometimes, it’s best to make amends and classify speed so that all smartphones can offer fast access to content.
But since not all cases demand the same approach, measure current performance and aim for a landing page load time of 2 seconds or less. After that, see what techniques works:
Your mobile landing page could not give outcomes without a proper CTA. Whether it’s joining a subscription list or downloading content, as it can guide visitors toward the goal, the CTA is really the powerhouse of the cell. But it might be missing (because who needs a CTA on mobile), or inefficient (being ambiguous is a straight no for your mobile landing page).
The key to coaxing people to interact is to have a single, powerful CTA that’s as clear as possible. You can use the copy to narrow down the CTA and try to introduce key pieces like “compare”, “use”, or “learn more”. Of course, there’s an unlimited source of CTAs out there, but not all are suitable for what your brand offers!
Do not forget to make the CTA stand out with the right colors that go well with the brand. You could learn more about the impact of color on conversion rates to optimize the button’s shades. Tips like merging a monochromatic landing page with bold colors in their CTAs may save the brand from the pitfall of mainstream.
Stock images have become the standard for some companies’ brand showcasing, but they can have the opposite effect, driving customers away. There are so many issues with inserting them in your landing page, starting with the fact that they seem fake and unnatural. Stock photographs are not made for customization, thus, lacking in specificity and can misinterpret your business.
Being innovative and making some effort will always be noticed and appreciated by customers, and this extends to the minute details, like the images you use on the landing page. So, check for these things:
Lately, companies have also begun experimenting with AI-powered photography, but people have mixed feelings about this strategy. People want more transparency when it comes to the visuals they are presented, particularly when they are so well-made that it’s almost impossible to distinguish AI images from genuine ones.
However, if you are still moving towards new technological methods to make visuals unique, collaborating with AI artists and giving them credit is essential to building customer trust. In addition, disclosing if you have used AI across your landing page is perfect for full transparency.
Your brand’s landing page is just like a corporate card. Therefore, it must consist of the most vital information about what you do and convince people to engage with the brand.
However, when it comes to the mobile landing page, searching for the balance between enough information and unique visuals is challenging, but that does not mean you can repeat the same mistakes.
Don’t underestimate the copy or the criticality of a fast-loading website, and strictly avoid bad CTA mixed with generic images. These tips will help you make sure your landing page is straight to the point and still efficient enough to generate leads.
Your mobile landing page should load within 2 seconds or faster.
No, the mobile copy has to be shorter and more direct than that of a traditional computer.
A good mobile CTA will be highly visible due to its contrasting color, have a large enough circumference, and contain clear action-oriented words.
Stock photos tend to look artificial and promote a sense of falsity, therefore creating an untrustworthy experience for a potential customer visiting your website.
