How Can You Schedule Instagram Posts? Easiest and Smartest Ways to Schedule a Post on Instagram

| Updated on February 4, 2026

Instagram’s scheduling feature is a powerful and efficient tool that enables content creators to create and schedule content in advance, thereby serving as a lifesaver.

This feature helps in reducing the relentless pressure of creating, editing, and publishing content while catering to audience expectations and algorithmic demands. 

Therefore, in this write-up, you will learn about the best ways to schedule a post on an Instagram account at once.

So, let’s schedule!

Can You Schedule Instagram Posts? 

Yes, you can schedule Instagram posts. The post includes Reels, Photos, and Carousels. To note down, you can only schedule IG stories through Meta Business Suite. 

Instagram officially launched the in-app post scheduling feature back in 2022, which has acquired immersive attention and is appreciated worldwide. However, an Instagram user can schedule a post up to 75 days in advance. 

How to Schedule a Post on Instagram? 3 Simple Methods!

Scheduling an Instagram post is a simple and smart process that can be done using 3 easy methods: 

  • The In-App Feature
  • Meta Business Suite 
  • 3rd Party Apps and Services

But before we get started with our first method, make sure your Instagram account is a professional or business account. 

If not, you can instantly switch your private account to an Instagram Business or Creator Account to unlock the scheduling post feature.

Now that you are ready with your professional account, let’s begin!

The In-App Feature

Instagram offers its users an in-app Instagram Post Scheduler feature to schedule posts on Instagram, excluding IG stories. Yes, it simply means that you can organize posts and reels directly from your Instagram app.

The Steps to Schedule and Post to Instagram:

  • On your Instagram app, hit the ➕ button on the top left and then choose the Post or Reel button.
    Create and Plus Icon
  • Now, select a photo or video that you want to schedule, then tap the” Next ➡️” button.
    Choose Photo Video and Next option
  • Next, click “More Options” (Android) or “Advanced Options” (iOS).
    More Options
  • Then, toggle on the “Schedule this Post” button.
    Schedule this Post
  • Choose a date and time (Up to 75 days), hit “Done,” and go back.
    Done Button
  • Lastly, click on the “Schedule” button to schedule the post or reel.
    Schedule Button

And that’s how you can schedule and post to Instagram, any post or reel directly from your Instagram app without paying or downloading any additional features. 

It is important to know that product tagging, collaborative posts, sponsored posts, and fundraiser features are incompatible with schedule content at this time.

Notes

As an Instagram user, you can only schedule up to 25 posts a day and content up to 75 days in advance. Also, the page you select to crosspost when you schedule will be locked when you schedule the crosspost.

Meta Business Suite

The Meta Business Suite is also a robust alternative tool to schedule posts, reels, and even stories on your Instagram account- a desktop-friendly method.

The Steps of Scheduling Instagram Posts and Stories Using Meta Business Suite:  

  • Begin by heading to the “Meta Business Suite” and hitting the “Content” tab from the left menu.
    Meta Business Suite and Content Tab
  • Next, press the “Create Reel” or “Create Post” . For IG stories, click on the ⬇️ arrow next to Create Post and hit, “Create Story”.
    Create Reel Create Post Create Story
  • Now, select your desired Instagram account on which you want to post under “Post To”.
    Post To
  • Add Photo/Video, caption, and location as per your preference. You will be able to see the preview of the post on your right.
    Add media and post details
  • Now, scroll down and toggle on the “Set date and time” and choose the desired future time on which you want to publish the post.
    Set date and time option
  • Lastly, hit that blue “Schedule” Button to finish the job!
    Schedule Buttons

By following these simple steps as they are, you can easily schedule posts and manage multiple Instagram accounts simultaneously. Now, it’s the moment to move towards our last method to organize IG posts in advance.

Third-Party Apps and Services

Leveraging the Instagram in-app feature and Meta Business Suite are two of the best methods to schedule posts on your IG account and possess all the capabilities to get the job done.

However, utilizing third-party Instagram post schedulers is also an alternative answer to the question, Can I Schedule Posts On Instagram? This comes in handy only if you are looking to schedule an Instagram collab post, as this feature is still limited. 

But does it lower your reach or penalize performance?

The answer given by the Instagram CEO was satisfactory. He has confirmed that scheduling tools, whether natively or via 3rd party tools, are absolutely fine and don’t affect your engagement.

He also advised creators to emphasize consistency, post during optimal audience active times, and create engaging content instead of worrying about manual vs. automated posting.

However, we still suggest you use the native feature and Meta Business Suite to schedule the Instagram posts rather than relying on third-party tools, as it poses a degree of risk of an Instagram account hack.

The Takeaway

Scheduling Instagram posts is a great practice that offers amazing benefits. 

  • Maintaining a regular, active presence.
  • Ensures consistency & high frequency posting.
  • Improves content quality.
  • Boost engagement by posting at optimal audience-active times.
  • Eliminates the pressure of last-minute manual posting.

By using Instagram’s native scheduling feature and Meta Business Suite, you can effortlessly and effectively plan your Instagram posts and stories and stay stress-free. 

Do not miss trending things to post on your Instagram account, checking out who shared your IG post, and interacting with comments, likes, and shares for your dream engagement. In case you are facing more such issues like this, subscribe to the GetAssist YouTube channel and get your hands on easy and quick fixes. 

FAQ

Can You Schedule Instagram Posts?

Yes, you can schedule Instagram posts on the Instagram native app, Meta Business Suite, and using 3rd party tools.

Schedule Posts on Instagram not working?

You can schedule a post on Instagram only from a professional Instagram account. Switch your account from a personal account to a Creator or Business account to enjoy this feature.

Does scheduling Instagram posts affect reach?

No, scheduling posts on Instagram doesn’t affect your account’s reach or penalize performance, as per the head of Instagram, Adam Mosseri.

Is it free to schedule posts on Instagram?

Yes, it is absolutely free and safe to schedule posts on Instagram.

What’s a good posting schedule for Instagram?

For a good posting schedule for Instagram, check your account insights to see when your followers are most active, analyze content type, and maintain consistency. 

Apart from this, a robust schedule comprises posting 3-5 times per week, with peak engagement occurring on Wednesday and Thursday between 11 a.m. and 6 p.m.


Janvi Panthri

Senior Writer, Editor


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