How to Increase your Search Engine Ranking

| Updated on March 22, 2024

To improve your search engine ranking, it’s important to follow several simple rules. We’ll list them in this article. Search engine optimization specialists from Promodex Agency shared tips on how to improve your site’s ranking in Google.

Boost Your Page Loading Speed

The faster your pages load, the higher Google will rank you and the more time people will spend on your website. If your pages fail to load within 3 seconds, 40% of visitors will leave your site. 80% of them will never come back.

Generate Top-Notch Content

Start a blog to regularly upload fresh content to your website and establish yourself as an industry expert. Add keywords to your texts and image descriptions. Break up your content with header tags for the reader’s convenience. The more informative your content, the more time people will spend exploring it — and it will positively impact your rankings.

To optimize the images on your website, compress or resize them.

Share links to your website on forums, in comments to third-party articles and any other places where they will be relevant. Avoid spamming. First, share helpful information with people and only then, invite them to check your web resource.

Discuss guest posting opportunities with the owners of websites from your niche and related niches. You post an article on your website where you mention a link to their resource and they do the same with yours.

Make your links diverse. Let them lead to various pages of your website.

Broken links can damage your SEO. Use Dead Link Checker or other similar tools to identify and fix them.

When you mention facts, statistics or the results of research, provide outbound hyperlinks to their sources.

Optimize Your Site for Mobile Devices

More than 60% of Google searches come from mobile devices. Your website should deliver excellent performance on all smartphones and tablets. Besides, consider building a mobile app. It can help you make more sales, improve your brand awareness and bolster your SEO.

Format Your Pages

An ideal page is:

  • Uncluttered
  • Well-structured
  • Free from italics, bold font and colored text

Avoid overloading it with too many pictures. Segment the text with the help of bullet points.

Share your contact details in a place where visitors can quickly find them.

Encourage Sharing on Social Media

The more actively people share links to your website on social media, the higher your rankings. To motivate them to do so, create top-notch content, share it on your social media pages and embed social sharing icons in all your content.

Use Keywords

Keywords are one of the major factors that impact your website’s position in Google search results. Here are tips on making the most of them:

  • Insert them naturally into phrases
  • Add them to image captions and header tags
  • Let them have long tails (that is, consist of three or four words)

A perfect title for a piece of content meets the following criteria:

  • Precisely reveals the essence of the content
  • Is emotional
  • Makes people want to click it
  • Consists of no more than 65 characters
  • Its first two words should be the most meaningful ones

If you make a description of over 65 characters, it won’t be displayed in full. Users will see only the first part.

Use meta descriptions and add keywords to them. Words “Who? What? Why? When? Where? How?” are perfect for this purpose. Let your descriptions be short and unique.

Create Clean URLs

Unlike your title tags, your URLs don’t need to be emotional. The first two keywords they start with should be the most important ones. It would be wise to use LSI — that is, synonyms for keywords.

Improve Your Brand Awareness

The easiest and most efficient way of improving your website’s brand awareness is to use the services of a PR agency. Choose an agency that sticks to a performance-based pay model.

Plus, you should build relationships with reporters. Offer topics, stories and insights to them. They will start perceiving you as a valuable source of information. One day, they might want to cover your business.

Sending out cold emails might work too. But influencer marketing can deliver better results.

Join Google Business

Create a Google Business account to make your company more visible. You’ll be allowed to:

  • Edit the details of your business
  • Update contact info
  • Add photos
  • Monitor reviews

To get into Google News, you should have a paid account in the system. Launch a News section on your website and upload fresh content every day there. Only genuine news will qualify while guides and how-tos won’t. Each post should contain the link to its author’s social media profile and feature their contact information.

In this article, we’ve mentioned only selected requirements for websites whose owners want to be featured in Google News. Please glance through Google’s guidelines to discover more detailed instructions.

Release Free Tools

Build helpful tools and let people use them for free. They will gladly spread the word about you. Your website’s traffic and rankings will grow. This strategy is much more efficient than conventional content marketing.

Final Thoughts

To increase your search engine ranking, you should start with boosting your page loading speed. Generate top-notch content, build a backlink portfolio and optimize your site for mobile devices. Format your pages and encourage people to share your content on social media. Use keywords, create clean URLs and improve your brand awareness. Register a Google Business account and release helpful tools that people will be able to use for free.

Leena Ray

Digital Marketing Writer and Editor

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