Top 10 Content Ideas for Elevating Your Brand’s Social Media Presence

| Updated on March 26, 2024

Are you looking for new ideas for social media posts on sites like Instagram to bolster your marketing efforts? Do you have to post something interesting every day, and does that leave you in a rut? While it might seem challenging, it’s critical to provide new, high-quality content that draws users’ interest and informs them as well. This will make them more likely to interact with your brand and encourage them to buy from you. So to help you out, we have come up with a list of content ideas and strategies that can help you get the most out of your social media game. Meanwhile, if you are looking to add followers to your Instagram instantly, you can get that from

Without further ado, here are our top 10 social media content ideas.

1. Videos

It is estimated that 82% of web traffic is driven by video-based content. That means if you’re not posting video content on your platforms, you’re leaving hot cash on the table. And when it comes to videos, your options are aplenty.  

  • Live Streaming on social media like Twitter, Facebook, etc.  
  • Snapchat 
  • IGTV 
  • YouTube 
  • Stories (Facebook and Instagram)

Notably, you can post videos on all of your social media platforms. Still, it’s better to directly upload videos to Facebook and Twitter (compared to posting a YouTube or Instagram video link) to boost the amount of engagement you get. If you would like to get your Instagram profile a boost, you can use services such as

2. Influencers

A great addition to your social media content would be to collaborate with an influencer that suits your brand well and get them to create content to post on both yours and their social media. When it comes to picking your influencer, think of their niche, engagement level, as well as follower numbers. For example, a mom blogger may work great for a children’s clothing brand, and a travel blogger or vlogger would work well with a travel agency.

3. GIFs

A popular way of sharing images is through GIFs or quick-moving pictures. It can be an excellent way to make a post stand out. Both Facebook and Twitter have built-in GIF search engines that allow you to search for a perfect GIF using keywords. You could also find GIFs on Giphy or make your own.

4. Leverage the Power of Live Videos

You can also try sharing a live video on your social media such as Facebook. According to a Vimeo and New York Magazine survey, 4 out of 5 individuals prefer a live stream of a brand to a blog post. 

You can use Facebook Live or Twitter Live to hold a launch event or stage a live demo of your upcoming products.  

5. Animations

Animated videos are a perfect choice when you don’t have the resources to make a video featuring real actors. You can conveniently make animated videos for social sharing using services and tools available online. 

On your Facebook page, sharing the same link twice could result in lower engagement. So, consider repurposing your content like a blog post or article to come up with different animations.

6. Social Media Takeovers

Injecting new life into the social channels often requires someone else to take over temporarily. 

Takeovers place the reigns of a social media account in someone else’s hands, usually for a 24-hour duration. An excellent way to get your brand in front of some fresh faces is to send your social profile to an influencer or celebrity with a vast, engaged audience. To give your feed some spice, you can even let someone else in your business take over your account. 

7. Surveys and Polls 

People want to be asked for their opinion, and that’s easy to do for many social media sites, such as Facebook, Instagram, and Twitter.  

Think of how you can make these polls and surveys fun for your audience. Ask your followers, for example, which color an upcoming product should be, what flavor you can test out next, and more. Ensure that you make your audience feel that their input is meaningful. 

8. Interesting Statistics

You’ve probably heard about how you should use statistics to draw attention to your introduction or blogs and keep your readers hooked. But what if you used the same approach for your social media posts as well. If the numbers are essential (and shocking) to your readers, reading your blog post or viewing your video could be more intriguing. 

Statistics work great for Facebook, Twitter, Pinterest, LinkedIn, and Google+ 

And if there are fascinating facts in any of your blog posts, use them as the caption to your social media post and invite your followers to read your blog post to know more.

9. Contests and Giveaways

By holding a contest or giveaway on your social media channels, you can reward your followers and win new ones. These posts are also a perfect way to promote any new products/services you’re launching in the market. Just make sure you familiarize yourself with the legal requirements before you run a contest or giveaway.

10. Posting Content Created by Users

Finally, if you have followers who are customers of yours who use your services to make their content on social media, reach out to them and ask them if you can repost it after giving them credit. It’s a perfect way to demonstrate some love for your best customers while never running out of content ideas. 

Retweet or quote retweet on Twitter to share messages discussing your brand positively. When it comes to Facebook, you can also link your followers to a related page or post. Apps like Insta Repost or Repost for Instagram enable you to share other users’ posts on Instagram.

Finishing Thoughts

With these social media content ideas, you no longer have to worry about sounding boring and mundane. Brands should never be obligated to stick to a single content type. With so many choices available, social media is your oyster. So make the best out of it.

Shinely Ainsworth

Shinely is a tech enthusiast with a bachelor of arts degree in English and Creative Writing. Later on, she turned towards technical writing and has been doing it since 2015. From there onwards, she has been consistently writing technical and troubleshooting blogs and articles. Shinely is a writer and editor with 5 years of experience in writing reviews, news, tips, and troubleshooting articles.

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