How is Social Media Changing Our Art Experience?

| Updated on March 21, 2024

There is no denying the fact that social media platforms have created a huge impact on industries worldwide. With that, they have also become a means of livelihood for millions of people. 

Social media has opened the doors for countless artists who didn’t receive enough spotlight. By doing so, it gave life to a whole new way of experiencing different forms of art.

With us, dive into the world of art and experience it at its peak through social media. This article will cover the different ways of interacting with art right from our comfort zone.

Artists are More Accessible Online 

If we talk about art, most of you will recall the long-held art exhibitions in your town. But that sounds more like something from the 19th century, doesn’t it?

Gone are the days when art was only experienced via exhibitions, galleries, museums, or art fairs. Within the expanse of social media, any form of art can be easily found. Not just the art, you will also be able to acknowledge the real artist behind it.

Social networking has increased the democratization of art and made it easier for various artists and institutions to showcase their works. By forming channels and accounts on such platforms, they can get access to a wider audience.


A Quick Inspiration

Yayoi Kusama, a Japanese artist, is known for her psychedelic paintings, mesmeric illustrations, and detailed sculptures. Having exhibited in galleries worldwide, she always shares her work on social media with her 3 million followers.

Coming to the best part, experiencing art through social media widens your perspective. You can discover new styles and unique backgrounds that are rare to find in reality.

The Growth of Art Community

The advancement of social media goes hand in hand with the growth of the art community. Every passing day, new artists are seen joining the platforms, presenting yet another new talent to the world.

Here are some of the benefits received by the creators around the globe:

  • Their talent reaches a wider audience that appreciates it.
  • Likes and comments from viewers encourage them towards their work.
  • By joining a greater community, they have a free flow of ideas.
  • Artists are free to explore and try things out of their comfort zone.
  • It is easier to sell their works and establish their brand.

The best part is that the concept of art on such platforms is not limited to sharing content but also engaging in related discussions. Newer artists can address their doubts and seek advice from experienced ones.

A hashtag on Instagram that goes by the name #artistsofinstagram is a great example of a fine art community. There are other communities too, like Fine Art America Sellers United, that lets artists ask questions, sell their artwork, and get instant feedback as well.

Besides the actual artists, there are also users who are ready to take on different art challenges for a fun experience. With the rise in platforms like Instagram and TikTok, new challenges are always appearing in the trends every other day. 

Quick Example

Some most-loved art challenges you should try are:

  • Inktober/Inktober 52: Ink drawings of daily life objects)
  • Folktale Week: Drawing old and new folktales
  • Draw Your Playlist: Drawing your favorite songs

Additionally, people can find simple tutorials to motivate their inner artists, such as a step-by-step guide on cow drawing by BIOWARS. This encourages more users to indulge in the art community and discover their hidden talents creatively.

The Commercialization of Art

Social media marketing has always been a great way to boost your brand visibility. However, it still has its fair share of challenges to be faced by creators and artists. 

The social platform acts as a global stage for artists to showcase their work and connect with their followers. However, this also raises the chances of plagiarism of artworks. 

There are a lot of cases where people make duplicate copies and sell them as originals under their name. Being sold at a cheaper rate, these pieces are quick to get sold, thus, stealing the limelight of the original art.

In addition, algorithms of such websites tend to prioritize trending content over other unique styles or artists. That is, popular artists keep getting more fame while the distinct ones sometimes remain overshadowed. 

Remember that there is a different sphere for every artist to compete and stand out with their artwork in the social world. The number of likes and followers does in no way define the amount of talent they carry.

With that, let’s move on to discover some popular platforms featuring displays of art.

There are a multitude of social media applications in the market. Every site offers distinct features and some even have a specific niche. Take a look at some top go-to platforms of art lovers worldwide.

  1. Pinterest: The best platform if you are on the lookout for drawing tutorials and ideas. It also has a tint of DIY crafts to suit your creative side.
  2. Instagram: Everyone’s favorite, this particular platform offers you a huge audience that supports your talent. It also acts as a bridge to advertise your artwork.
  3. Facebook: Old but gold, Facebook always has a safe place for creators and artists. Every kind of art has its unique community, be it ink drawings, portraits, or sculptures.
  4. ArtStation: This is the perfect place if you’re into digital drawings and video game characters. A lot of artists usually post their designs regularly here.
  5. DeviantArt: The platform of a hobbyist style rather than a professional catalog for your artwork. Here, you can post your small creations and get feedback from other artists.
  6. Behance: An Adobe-owned platform that is ideal for creating your professional portfolio of artworks. Artists can highlight their unique style and skills to get noticed by recruiters.
  7. Dribbble: A perfect platform to save yourself from the web of algorithms. Here, you don’t always have to post complete artwork. Instead, you can always give a sneak peek of your current idea.

If you wish to explore your artistic side, you can take inspiration from other artists using these platforms. Every site is filled with different styles of art, with each section having a wide catalog of designs. 


To conclude, social media has turned the artistic world upside down and continues to do so evidently. After all, it provides easier access to all sorts of artwork and caters to a homogenized and fragmented experience for the viewers. 

When it comes to the merchandising of artworks – social media has surely made things easier for artists. However, it is up to the artists how they make the best use of social media for their art.

With social media, discover your own perspective of art and utilize it in the best possible manner.

Shinely Ainsworth

Shinely is a tech enthusiast with a bachelor of arts degree in English and Creative Writing. Later on, she turned towards technical writing and has been doing it since 2015. From there onwards, she has been consistently writing technical and troubleshooting blogs and articles. Shinely is a writer and editor with 5 years of experience in writing reviews, news, tips, and troubleshooting articles.

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