LinkedIn is the biggest platform of social and professional networking in the contemporary era. Hence, businesses and individuals need to have a strong LinkedIn presence by posting regularly and at the right time.
However, simply posting randomly on LinkedIn is not enough. To enhance engagement on various posts, people and brands need to learn about the strategies and the best time to post on LinkedIn.
In this blog, we will delve deeper into the best days and timings to post on LinkedIn for better engagement.
Quick Answer:
The best time to post on LinkedIn is from late mornings to early afternoons, 10 am – 1 pm on weekdays, especially Thursday.
The answer to this simple question is ‘Yes.’ According to various research and data, time does play a prominent role in boosting the engagement of your LinkedIn post. If you post at the right time on the right day, your post will reach the maximum number of eyeballs.
Additionally, posting at the right time leads to increased audience participation. Various ways in which your target audience interacts with your post include likes, comments, and reposts. All these interactions work best for the LinkedIn algorithm. Gaining significant reactions in the golden hour will push the LinkedIn algorithm to promote your other posts too.
Golden hour refers to the first hour after you post on LinkedIn. It is generally a window of 60–90 minutes, in which the LinkedIn algorithm checks the relevance of your post and how much engagement it is getting. If the post receives enough engagement during this window, LinkedIn increases its reach by showing it in more people’s feeds.
Numerous studies have been conducted on how to increase engagement on LinkedIn posts. These studies include suitable days and times for posting and the best content type that maximizes engagement.
As per the research findings of Sproutsocial and Buffer, it was found that:
Therefore, these points should be considered in advance before posting any type of content on LinkedIn.
To know more about the best time of day to post on LinkedIn, let’s move to the next part of our blog.
With so much competition among various businesses and companies, the need for careful planning is more than ever. Planning your posts wisely and choosing the best day and time to post on LinkedIn makes you stand out from your competitors.
So let’s take a look at the best time to post LinkedIn content for each day.
| Days | Best Time |
| Monday | Around 10 a.m. |
| Tuesday | 10 a.m. – 12 p.m. |
| Wednesday | 10 a.m.,2 p.m. – 3 p.m. |
| Thursday | 9 a.m. – 1 p.m. |
| Friday | 11 a.m.,12 p.m., 1 p.m. |
| Saturday | Around 12 p.m. |
| Sunday | Around 12 p.m. |
Now, let us understand these timings of their respective days in further detail:
The best time to post on LinkedIn on Monday is 10 a.m. Being the first working day of the week, it records a high engagement rate, but it can be surpassed by the upcoming days. Other suitable times for the day include 8 a.m. and 11 a.m.
Tuesday is considered one of the best days to post on LinkedIn. The best time to post on LinkedIn on Tuesday is between 10 a.m. and 12 p.m. Posts published during this window have the ability to reach the maximum number of people. While this entire 2-hour slot sees high engagement, 10 a.m. remains the best time.
The next on the list of best days to post on LinkedIn is Wednesday. With the arrival of the middle of the week, the reach of the LinkedIn posts increases. The best time to post on LinkedIn on Wednesday is 10 a.m. and between 2 and 3 p.m.
Another suitable day for LinkedIn posts is Thursday. The day witnesses the highest optimal engagement of the entire week and is considered the best day to post on LinkedIn. The best time to post on LinkedIn on Thursday is from 9 a.m. to 1 p.m.
11 a.m. is the best time to post on LinkedIn on Friday. Other relevant times for audience engagement include 12 and 1 p.m.
Weekends see less engagement on LinkedIn posts. It is advisable to post only if it’s highly necessary. The best time to post on LinkedIn on Saturday is 12 p.m.
LinkedIn posts published on Sunday witness little to no engagement. Being a fixed holiday globally, it is advised to schedule your post for weekdays. But if you still have to post, then 12 p.m. is the best time to post on LinkedIn on Sunday.
Therefore, these are the major time slots that work best for most businesses. However, they vary a little as per the nature of your business. Hence, it is advisable to use LinkedIn analytics to know when your audience responds most.
Although the timings provided above work best for LinkedIn posts, using LinkedIn analysis with them helps in better engagement. The LinkedIn post analytics tool allows you to gain insights into your target audience. It tells you at what time of the day your audience is most active and which of your posts had the highest reach.
It is a prerequisite for you to have admin or analyst roles to access LinkedIn data analysis completely.
Follow the steps below to find the best times to post content on LinkedIn for your business page:
Hence, following these steps can help you decide the best time to post on LinkedIn as per your content.
Not all content formats work equally on LinkedIn. Usually, visual content tends to work better and secure more engagement than text posts.
LinkedIn has recently introduced a video feed for users. Despite this new feature, carousels top the list of content formats that work best on LinkedIn.
Let’s look at some of the popular formats on LinkedIn along with their recent data:
Therefore, keeping your content conversational and relevant helps increase engagement among the target audience.
Not all days and times experience the same engagement on LinkedIn. It is important to know when not to post on LinkedIn. Some times are considered worse for posting.
Let’s take a look at them in the pointers below:
To stand ahead of your competitors, it is important to understand the LinkedIn algorithm. Though going viral is not guaranteed on LinkedIn, some ways, like audience engagement, posting conversational and quality content at the right time, and optimizing the content for early engagement, might help increase the reach of your content.
These ways are mentioned below:
While posting at the right time is an important factor in driving content engagement, the best time to post on LinkedIn can also be affected by other factors, such as content format, audience activity, industry, time zone, and region. Posting relevant and relatable content increases engagement and reach among your target audience.
Therefore, combining the right time strategy and the right content format can work wonders for your content.
Late mornings to early afternoons (10 a.m.-1 p.m.) on weekdays are generally considered the best time for LinkedIn posts.
Carousels are the best content format for LinkedIn posts. Also, sharing personal experiences, professional tips, and industry insights boosts engagement among your target audience.
Generally, weekends are not considered a good choice for LinkedIn posts. You should only post if it’s really necessary. Around 12 p.m. is a better time for posting on weekends.
