LinkedIn is a platform that I don’t think any marketer, recruiter, salesperson, or HR manager doesn’t use. Well, it is clearly not a platform to be missing from. It is an excellent service to look for like-minded professionals along with leading generations and recruiting personnel.
In order to get the most out of LinkedIn, professionals need to be persistent on this platform. And not just professionals, even if you are an employee looking to scale your network, you need to be consistent here. Posting frequently, engaging with other professionals’ posts, attending webinars, being part of a group, and connecting with professionals of similar interest, are some chores that you can perform while looking to grow your network on LinkedIn through marketing.
Well, this might be a little overwhelming altogether, but this is why the LinkedIn automation tool can automate most of these tasks and you wouldn’t have to bother about being consistent on LinkedIn, as everything that it takes is being automated. So let’s know all about LinkedIn automation tools and how they can assist us.
LinkedIn automation tools are basically software that is precisely designed to automate tasks and schedule posts on LinkedIn. The tools are specially for recruiters, HR managers, and business holders to automate tasks on their page so that they won’t have to worry about being active on LinkedIn saving a lot of time.
With such automation tools, you can-
The tools even let you run professional campaigns while collecting data for it as well. With LinkedIn automation tools, there’s no need for manual efforts, everything runs on autopilot mode.
Let’s have a profound look at what you can do with LinkedIn automation tools.
There’s a stereotype that automation tools are for scheduling posts, sending regular text messages, and sharing posts, but they are much more than that in reality. Automation tools are meant to save your time, efforts, as well as resources as with them, everything runs automatically. Here’s what they are capable of:
The most effective and worthy attribute of an automation tool is that it helps you with LinkedIn lead generation for your business. You simply need to start with defining goals for your campaigns and the target audience.
With tools like Octopus CRM, you can even narrow down the audience as per your choice, then you can divide the tool’s tasks into two major streams; sending connection requests and managing messages. This will help you with getting the audience that you were looking for as well as the ones that are genuinely interested in your brand.
Once you have started to generate the leads, there are other aspects that need to be taken care of. You need to know and streamline the campaigns that brought you the most numbers of leads. Well, the best part is, that you don’t even need to do that manually, everything is carried forward with the tools.
Apart from organizing and maintaining the campaigns, there’s a list of routine tasks that one needs to perform for the sake of consistency on LinkedIn. With automation tools, even those tasks are scheduled and performed according to their time. Here are what tasks you can automate with LinkedIn automation tools-
Well, I’m pretty sure that by now you are familiar with the power that every LinkedIn automation tool possesses. But if you are still wondering if this getting started with a LinkedIn automation tool is worth it or not, have a look at its advantages and disadvantages.
Here are some advantages and disadvantages of LinkedIn automation tools that might help you whether you should go with them or not:
Well, clearly the number of advantages is higher than the number of disadvantages, so it all basically comes down to how the automation tool serves you and the outcome it renders you with. In fact, apart from the ones mentioned above, there are many other benefits that an automation tool serves us with leading our businesses to other levels, ones that we haven’t even imagined.