With the rise of advanced technology, new professions have also emerged, including IT experts, cybersecurity officers, and social media influencers. Among all professions, being an influencer is arguably the most creative and enjoyable job, one that requires skills rather than degrees.
However, gaining a loyal fan base is still an overwhelming task, especially on platforms like Instagram, where competition is already tough. A report from SQ Magazine says that a nano-influencer with 1k–10k followers has an average engagement rate of 1.5%.
This is nearly double that of a macro-influencer, but with time, this rate decreases. That’s the point where every early-stage creator needs to start implementing the right strategies to continue to grow their following. So, are you also seeking guidance for the same?
As a professional who has expertise over a decade of helping creators become celebrities, I am here to help you through this written guide. Just go through it and begin your journey the moment you finish reading.
KEY TAKEAWAY
- Discussing why posting consistently matters the most in the long run
- Decoding why we need to engage with the audience
- Understanding the strategic use of hashtags
- Covering various methods to gain reach on your profile by going for collaborations and leveraging reels
- Looking at some profile optimization factors using AI and tech tools
Nothing turns out to be easy when you commence learning or building something. In the same way, gaining followers is a journey; it will not happen overnight. All the creators need is to be determined and put consistent effort until they achieve the goal.
Be consistent in:
Engaging with the audience does not only mean uploading reels or carousel. Other powerful methods can make people feel connected to the influencer more closely.
One of the powerful tools provided by Insta is its hashtag, which helps increase the visibility of the post. Based on the objective, they are divided into three categories: popular hashtags–follow trends, relevant hashtags–used for the content to reach a similar niche, and then branded hashtags–to initiate a brand campaign.
Here, what I have observed with my experience is that every hashtag has a unique purpose, and using them in the relevant content is definitely worth it.
Before hoping for the brand collaboration, one must participate in joint giveaways, shoutouts, and guest posts. In fact, a collaboration with other influencers can help you reach audiences involved in different genres.
For example, you are a yoga trainer collaborating with a beauty influencer. There, you encourage how yoga can help reduce pimples and encourage them to join your campaigns.
INTERESTING FACT
As of February 2025, India became the leading country to have the most Instagram users–413.85 million, followed by the U.S.
Not everyone has time to watch those long-format videos, so there you have short-form videos, also known as reels. With careful planning, either create authentic short videos that resonate with your fans or simply take help from an AI avatar video generator.
But keep in mind, IG precisely works on the algorithm, so post accordingly. One of my old clients continuously posted the wrong algorithmic reels, and resultantly her engagement rate fell.
Remember the quote– “first impression is the last impression”? It syncs with your IG profile the same way, as your profile is the very first thing that a user observes. So, here are some tips to create an appealing profile that will make you stand out in the crowd:
Well, I have met many clients who wish to thrive on the platform, but don’t want to show their faces. Now it’s time to experiment with AI and tech tools, thanks to digital advancement. Many video making apps are there to generate animated or AI-based clips.
Additionally, other influencers can also utilize these tools to create more informative and appealing content. Just don’t fully rely on tech tools; first, research, plan, and then leverage.
Final Thoughts
Growing Instagram followers can be a time-consuming and stressful process that demands a lot of patience and hard work. But the above-mentioned seven tips can help every struggling creator to grow their following faster than usual. These are not some regular tips, but a pack of my knowledge and expertise.
Hurry up and implement them right now to see the positive results!
For further support, read the top Instagram strategies to monetize your account.
You need to put in some effort to grow fast on Instagram, try to focus on creating high-quality, engaging content, and follow a consistent posting routine.
The 5-3-1 rule on Instagram is a well-known strategy for increasing followers. It involves liking 5 posts, commenting thoughtfully on other creators’ posts, and following a new account, preferably within your niche, every day.
You cannot directly monetize Instagram, as it doesn’t pay creators a standard amount per 1,000 views on their posts, like other platforms, like YouTube. Most influencers earn through sponsorships on Instagram.
The 3-second rule on Instagram says that you only have 3 seconds max to stop the scroll and earn someone’s attention. So, keep your reels’ intros engaging and dramatic.
