Find Out How the Right Music Can Transform Your Social Media Videos

| Updated on March 27, 2024

Music can be used as a weapon that can touch the sentiments and emotions of the audience more deeply. Likewise, embracing music in your social media content can leave an immense impact, for instance, including music that matches the vibe of your post on your Instagram will surely leave a lasting impact. 

With that, you have many online resources when it comes to using royalty-free music. So, let’s get some tips to understand the importance of music and the dos and don’ts to remember while selecting the music for your content.

Importance of Music for Social Media Content 

The job of selecting the music for your social media content should not be taken for granted, as it can be a masterstroke for your success. That is why you should take a look at the various elements that a piece of music can add to your silent production. 

  • Sound Seize Attention: Music never fails to grasp the attention of your viewer. It adds a spark to the silent post and content that becomes more meaningful after it. It increases the chances of profile views as the user shares the content with their friends if found relatable. 

    Overall, music can boost your insights and add more success to your growth graph.

  • Conveys Your Brand Message: Music sets the mood of your brand message and aims to build brand recognition. Moreover, music has the ability to reshape a person’s point of view from a negative to a positive mindset.
  • Sets the Tone: Adding music to your music video can be an ideal choice to set the atmosphere and mood. For instance, an energetic sound can force you to shake a leg, whereas romantic and slow music can bring a smile to your face. 
  • Enhances Content Story: Placing a sound that complements your content and story can enhance the storytelling strategy. It can convey your real-time emotions and feelings behind the narration more appropriately. 

But before finalizing the masterpiece, make sure that the sound or music doesn’t carry any copyright tags. That is why it is suggested to use royalty-free music.

Understanding the Power of Royalty-Free Music

Royalty-free music means that the creators of the music have given the proper permission for their work to be used under specific terms and conditions. By opting for this, you won’t have to worry about any legal issues surrounding the use of copyrighted material.

However, you should always keep a watch on a few things when using royalty-free music for videos to remain more cautious. First, it’s essential to make sure that you read the terms and conditions carefully. Some royalty-free music may only be used for personal, non-commercial purposes, while others may have more lenient rules.

In addition, Stock music sites like Epidemic Sound and Soundstripe have vast music and sound effects libraries in one place. Over that, they have curated playlists based on genre, mood, and duration to get you started. 

Some captivating sites like Soundstripe even have tens of thousands of professional-quality stock video clips that can be the best bet to create a quality YouTube video.

Dos And Don’ts Of Using Music In Your Video Projects

Now that you know a little more about how to find and use the best royalty-free music, let’s go over some fundamental dos and don’ts to make sure you’re using it correctly.


  • Know Your Target Audience 

    The selection of your music should be done by keeping in mind your targeted audience. You should always consider their demographics, age bracket, and cultural background. 

  • Choose Music That Fits The Mood And Tone Of Your Video

    When choosing music for your social media videos, it’s crucial to pick a song that fits the overall mood and tone of the video. 

  • Make The Music Support Your Message Without Drawing Attention To Itself

    Your goal should be to choose music that enhances your video without drawing too much attention to the music itself. 


  • Choose Music That Is Too Common 

    While it can be tempting to choose a song with lyrics that perfectly match the visuals and narration in your video, this can often result in your video being overdone.

  • Use Copyrighted Material Without Permission

    Never use copyrighted material in your videos without getting explicit permission from the copyright holder. This includes popular songs, as well as any other type of content, such as TV show clips, movie clips, video game footage, etc. 

Lastly, it’s crucial to get feedback from your viewers. Ask them what type of music they would like to hear in your videos, or you can schedule a QNA and let them help choose the songs themselves. 

The Bottom Line

Selecting the right piece of background music for your video is an important task that can often be overlooked. However, with a little focus and consideration, it’s easy to find the perfect track to set the tone for your project.

Just remember to keep your audience in mind, as well as the overall message of your video. With a little practice, you’ll be a pro at finding the best royalty-free music for all your future video projects.


Is it illegal to use copyrighted music in a video?

Yes, it is illegal to use copyrighted music in your video. For that, you can seek permission from the owner to use the music.

Why do YouTubers use background music?

Silent videos do not attract users’ attention. Selective music can help to set a mood throughout the video and stop users from switching to another video.

How does sound impact our lives?

Sound, and music are considered the best therapy to relieve stress, and depression and give you a refreshing state of mind.

Janvi Panthri

Senior Writer, Editor

Related Posts