SEO refers to multiple strategies and good practices aimed at improving the positioning of your website in search engines, which implies the execution of actions within the web page to improve its classification. These actions manage notable aspects such as speed, appearance, keywords, and others. However, there is an element within these that, however small it may seem, has an important impact on the general perception of the site, and in terms Of SEO; it’s all about the images.
Images and text correct use provides search engines with important contextual information about the page’s content. On the other hand, if they are optimized, they speed up page load speed, which increases visitor engagement and website ranking in search engines.
If you have a website for your brand or business and want it to have greater opportunities to have a better search engine ranking, keep reading; in this article, we share some basic concepts of SEO optimization for your site that will help you achieve it effectively. More tips are available at eye10.io.
Why is Optimization Important?
According to a study the average online shopper is willing to wait as long as two seconds for a site to load, and after three seconds, 40% of users leave the page”. Once visitors leave, it is very difficult to get them back, and therefore 88% percent of Internet users are less willing to return after a bad experience.
While it is true that the loading speed depends on many elements ranging from hosting to design, optimizing images can improve their speed substantially. This will give your site visitors a faster experience that invites them to interact with your content, products, and services.
In 2010 the Google search team announced that speed is a ranking factor in its desktop results ranking. In 2018, it also announced it for mobile searches, alluding to the importance of fast results for responding to users’ needs and, above all, offering them a better experience. In mid-2021, he gave this factor even more important, and the Core Web Vitals began to appear in Google Search Console. We can say then that SEO optimization through images is essential if you want to position yourself in the first place of the most important search engine in the world.
Your site will attract more people, generate a better overall experience, and achieve higher conversions by having a good loading speed. Here are some tips:
SEO Tips to Have Good Ranking on Search Engines
1. Optimize the name of your files
Words play a key role in SEO optimization, so choosing the right filename before uploading your images will help your page stand out in image search results. It is recommended that before uploading any image, you assign a name to the file that contains relevant keywords to favor its classification. Speed of site can be checked here at eye10.
2. Optimize the Alt Text and Titles of Your Images
Use WordPress to manage your website. You should know that including information in the alternative text and the image’s description is one way to optimize its positioning, as it will allow search engines to identify it correctly. Add suitable keywords that contribute to the context of the image and match the most frequent searches of users. You can also consider adding calls to action that match those search trends.
3. Use Original Images
If you already have experience in SEO optimization, you likely know that search engines like Google value original and relevant content and even penalize duplicate content; in that sense, it is best always to use original images -taken by you- or use stock photos. Considering that perhaps many sites use the same stock photos, these images will probably not contribute much to your positioning. Still, they will avoid any penalty and provide your content with an aesthetic and coherent accompaniment.
4. Select the Proper Format
Most of the file formats used on the Internet are JPEG, PNG, SVG, and GIF. JPEG is most widely used for uploading images with lots of colors, detail, and good quality while keeping the file size small. PNG is typically used for simpler images with fewer colors, low weight, and high quality. SVG is the format for uploading vectors and GIFs for animations. However, the latter is less and less used due to its weight.
Also Read: Most Important On-Page SEO Factors