Being digitally present in social communities is becoming more common nowadays. This community built relationships, customer loyalty, and employee empowerment. According to the reports, the market value for a global share of community cloud consulting services was 7.3 billion USD in 2024 and is projected to expand to 68.2 billion USD by 2033.
This is impressive growth and suggests that companies are realizing immense value in building digital spaces, but they cannot do it on their own. Building a successful community is more than it is. It takes in-depth expertise in technology, understanding the high-level business objectives, and most importantly, an understanding of human behavior.
Want to learn deeply about it? Continue reading this article to build a driving digital community with the right partner.
KEY TAKEAWAYS
- The Salesforce Experience Cloud is a powerful platform to build custom digital forums.
- A successful community should have a clear purpose, engaging content, and an intuitive design.
- Proper documentation is a must for the long-term benefits
Before understanding the features of Salesforce, everyone needs to examine what it really means. Simply, it is a platform for building customized digital experiences for customers, partners, and employees. It is like having an advanced toolkit for building custom websites, portals, and forums that work along with the data in the workforce.
Every unit has its own link with this cloud. For customers, it is a self-service portal to find answers to their questions and engage with their ideas. At the same time, partners think of it as another service collaboration to get real-time updates on deals.
Another aspect of employees is based on internal knowledge to find information about the company and work together on projects.
Salesforce indeed has fantastic tools to support the work alone, but the flexibility of the platform is also its greatest difficulty. Without an expert guide, it is easy for one to get lost in the endless options and configurations. In this case, Salesforce Community Cloud Consulting does more than just provide a technical expert.
They are strategic partners who help in defining the goals, creating a user-friendly experience, and ensuring the community is delivering value in return for the investment. Through this project, the project stays on track, and the document aligns with the business objectives.
Choosing the right partner to work with is the most important decision one will make. So don’t just settle for the first name only; look for a consultant who fulfills these things:
Besides these qualities, don’t forget the basics. Check their license and certifications, review them online, and focus on transparent charges.
A successful community appears at the top and provides the foundation of essential elements. Don’t have knowledge about those elements? Check them out here:
These are the must-have qualities that every community should implement. Ultimately, these things will boost credibility, authenticity, and worldwide recognition.
The experience cloud shows its versatility in various industries, not just for tech companies. In healthcare, it may be showing a patient’s portal where individuals can see their health records, book appointments, and connect with a support community of fellow patients.
Manufacturing, distributors, and resellers can access sales materials, training videos, and place orders directly. Even some non-profit organizations can sign up for events, track their hours, and connect with others who share their mission.
A lack of basic knowledge results in unexpected attempts at common mistakes. Due to these errors, projects often face failure. But a good consultant can help to avoid these. They help in defining a clear strategy.
During the process, training programs are initiated to ensure a smooth transition for effective community building. Lastly, once the project is complete, expert consultants provide proper documentation, future updates, and ensure maintenance compliance.
One of the most important parts that cannot be avoided is the cloud documentation. It is usually seen as a chore, but it is a critical component of a successful project, working as a blueprint for the entire community.
This documentation includes technical details of how the site was built, along with a user guide to simplify the process of using the platform, and a record of all the updates and changes made over time. Overall, it ensures that the community is well-maintained and improved after the initial launch.
The digital landscape is always changing. A good consultant is taking individuals to a viable community that can adapt to the digital world; they don’t provide a solution to the current problem, they provide a scalable infrastructure for the future, including integrations, AI capabilities, or reaching a different or larger audience.
This will ensure your investment continues to pay dividends from an investment perspective in the future.
Building a successful digital community is a process. While the Salesforce Experience Cloud platform provides the tools needed, a consulting partner can give the map and experience to navigate the landscape.
Don’t just hire a consulting firm to execute the technical work, hire a partner who understands the business vision and is all-in to build a dynamic, sustainable digital home for the entire community.
Yes, there is no difference, only rebranded names.
Yes, both can use it for separate purposes.
Of course, yes, small businesses can also benefit from it.
Depending on the strategies implemented, it can take from a few months to half a year.
