International Women’s Day is an occasion to remind potential customers about yourself and your products. Many people buy gifts for the holiday, so they may well take advantage of an interesting offer received by e-mail. The main thing is to properly organize an advertising campaign and present it in such a way that it looks attractive to customers. To do this, you can use some Women’s Day email templates from: https://selzy.com/en/blog/international-womens-day-email-campaigns-templates/. But first, decide what products you want to offer customers and who will be the target audience for receiving emails.
Practice shows that up to 90% of all men buy gifts for this holiday. Therefore, an advertising campaign dedicated to March 8 can be very effective. After all, most modern buyers prefer to order things in online stores, so as not to waste time visiting real outlets. Therefore, mailing before the holiday will allow you to achieve several goals at once:
The biggest benefit of email marketing for International Women’s Day is the ability to increase customer loyalty. Many are pleased to receive congratulations or a personal discount in honor of the holiday. Because of this, the attitude towards the seller is also improving. At the same time, the likelihood that the next time the client will order in the same store increases.
If you have already made a newsletter for International Women’s Day, then analyze last year’s results. This step will avoid the mistakes that were made before. You can also choose a specific holiday campaign strategy. For example, for some stores, the CTR option works better. In this case, recipients are invited to click on some elements inside the letter (for example, banners or photos). Others prefer the Open Rate strategy. In this case, the emphasis is on the most opened letters, because statistics show that these options are the most attractive to potential buyers.
Before mass sending promotional emails, it is necessary to clean the recipient database. It is worth removing from it those who have not opened advertising messages for several months. Such people only reduce the overall rate and ruin your reputation (because they reduce the rate of interaction with the mailing list). Divide all other subscribers into three groups:
The same subscriber mustn’t fall into different categories. Otherwise, it will not be possible to properly organize the mailing list, which will affect the overall results of the campaign.
To get the attention of customers in advance, you need to send them several letters. In this case, the mailing should be started a few weeks before the holiday (the best option is 21 days). Then potential customers will have time to choose a specific gift, compare prices, and other important actions. Here is an example of a chain of letters that can be sent before International Women’s Day.
When designing letters, use pleasant floral themes. Also, try not to repeat the offer of discounts: try to make the newsletter consist of a set of unique offers.
The main rule for compiling a content plan is to take into account the interests of the target audience. Here are some examples that can grab the attention of customers.
If you do not sell goods, but offer some kind of service (for example, online training), then use a different strategy. Show your recipients how successful your graduates have been and invite them to walk the path to success with your help.
It has been proven that the subject of an email directly affects whether the user opens it or not. Therefore, in honor of the holiday, try to come up with something especially original. Here are some tips to help you do just that.
Important! The theme should be original, but don’t make it too fancy. After all, if the user does not understand your humor or the analogy, he simply will not open the letter.
