Technology has broadened the scope of what modern business can not only do but simultaneously raises the bar for how hard companies have to work to be noticed by potential customers. While access to the internet has allowed more companies than ever to extend their reach to global proportions, the same technology has also represented a problem.
The modern consumer has more access to options than they have ever had at any point in time, and this is where the challenge lies. Google has become one of the most important internet search engines on the market, and its mammoth proportion has made visibility on the internet something that companies need to take seriously.
Queries for everything from chocolate-chip cookie recipes to car insurance options bring up literally millions of results. The ability for companies to be lost to a customer due to a low Google ranking is all too real. Thankfully there are tools that are specifically designed to help promote visibility on Google’s search results pages, and one of those tools is Google Ads.
Working not only with Google Ads but with a Google Ads Agency is a great strategy for increasing your revenue and expanding your brand in powerful ways. If you have been curious about what Google Ads are and how they can help your business, here is a brief introduction!
First Things First – What Are Google Ads?
If you aren’t familiar with what Google Ads are, there’s still a good chance that you have stumbled across them before. These are simply pay-per-click Ads that appear near the top of a Google search results page. These Ads are instantly recognizable as they appear as large, rectangular tiles that show a product with a title, and typically a price point.
The most notable thing about a Google Ad is that it is very uniquely different from the rest of the content that appears on a Google search results page. This sets it apart and makes it easily visible to potential customers.
Google Ads appear in search results that are linked to specific keywords that are based on each client. These keywords are strategically mined to be associated with the most popular queries for any particular market. For example, a sporting goods company that sells paddle boats may use specific keywords related to paddle boats to produce their Google Ads in related searches. While Google is faithful to pulling up millions of results, this company’s Google ad will appear uniquely at the top of the page.
What Does Google Ads Offer?
Google Ads have been shown to increase brand awareness and customer base for companies who have ventured to use them. Google offers a suit of useful features when it comes to Google Ads that any company can take advantage of.
There are five main types of Google Ads that this service offers:
- Google Search
- Google Shopping
- YouTube Video Advertising
- Discover Advertising
- Display Advertising
Each type of Google Ad service has unique advantages and can be used to powerfully promote brand awareness. When it comes to using Google Ads, one of the first things that a company has to do is figure out what its goals are. This isn’t anything unique as all marketing campaigns have to start with an objective to then build a blueprint towards.
There are three general goals that businesses shoot for when it comes to marketing: trying to increase the number of phone calls, physical store visits, or website traffic that they receive. Google Ads provides a powerful method for helping businesses who want to focus on the last goal and increase the amount of traffic that their website sees.
On top of offering five powerful methods of advertising, Google Ads also gives companies the ability to choose whether to locally or globally advertise. Local Google advertisements are powerful tools for businesses that serve specific areas. Companies that offer services like pest control, roofing repair, or even local automotive repairs, can all benefit from local Google Ad campaigns. Companies that want to expand their reach, have the opportunity to use Google Ads globally.
Why Utilize a Google Ads Agency?
With Google Ads being a service that any company uses, why go through the trouble of using a Google Ads agency? This is a great question and one that centers on the results of using Google Ads. Utilizing an agency that can work with your company that knows the ins and outs of Google Ads can be a huge benefit to companies that may not have the capacity to successfully run marketing campaigns on their own.
These agencies offer companies the ability to capitalize on everything that Google has to offer in their powerful Ads suite, with professionals who know how to achieve the goals that they set out.
Google Ads is a powerful marketing tool that can take your company to the next level. Partnering with Google Ads agencies can help your company not only define its goals but actually achieve them as well!