This week YouTube has launched a new element on the platform that will show when a video is uploaded via a device using C2PA standards. It means that the content is genuine and hasn’t been altered from its original source.
This would be a significant step in the right direction in a world where AI dominates the content creation game. The internet is filled with fake content, generated by AI, edited by filters, or re-posted from other sources on the internet.
Check out this image.
This image was posted by the C2PA product lead at Google, Sherif Hanna. This new information tag will help users in explaining how the content in this video has been recorded.
Post by @sherifhannaView on Threads
Google also says that the company will display full disclosure on content. It will list certain cameras, software, or mobile apps that meet the standards set by the Coalition for Content Provenance and Authenticity (C2PA).
Read here what Google says about this.
“For “captured with a camera” to appear in the expanded description, creators must use tools with built-in C2PA support (version 2.1 or higher) to capture their videos. This allows the tools to add special information, metadata, to the video file, confirming its authenticity. YouTube will relay the information that the content was “Captured with a camera,” and apply the disclosure when it detects this metadata. The content must also not have edits to sound or visuals. This disclosure indicates that the content was captured using a camera or other recording device with no edits to sounds or visuals.”
So, if there is a label on a video on YouTube, you will be able to trust that this is a genuine video and not some fake.
