After the crackdown on ad-blockers last year, YouTube is now expanding its crackdown on third-party apps as well. It is going after mobile apps that let users skip advertisements.
YouTube announced that they are strengthening their enforcement of third-party apps that violate YouTube’s terms of service.
“We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service.”
Now, users will see “The following content is not available on this app” error messages or experience “buffering issues” when they try to play content through these alternative apps.
The company says that it only allows “third-party apps to use our API when they follow our API Services Terms of Service.”
The company also says, “When we find an app that violates these terms, we will take appropriate action to protect our platform, creators, and viewers.”
The company is now pushing the YouTube premium to those who prefer an ad-free experience. Likely, this will not be a piece of pleasant news for the people who watch YouTube through Ad blocking apps.
With this effort from YouTube, it looks like the company is not backing down and will certainly fight against ad-blockers.
