How to Make the Most of Your Social Media Presence with Customized Clothing?

| Updated on March 29, 2024

Smart business owners have wasted no time in leveraging powerful tools like social media to increase their online visibility. They find it as a great way to showcase their products while staying connected with their customers. 

However, over time, there has been yet another twist in the game – the addition of customized clothing and products. Clothing merchandise is indeed an excellent way of making more money while allowing the product to sell itself.

If you want to utilize your brand and goodwill in the best possible manner through social media, you have come to the right place. Here is a detailed guide that would allow you to promote your business and capitalize on custom clothing via social media. 

Influencer Marketing 

With all the benefits of influencer marketing, it continues to be one of the top ways to promote your brand, product, or service. Business owners usually send samples of their products to the influencers, encourage them to use those, and give a shout-out if they like the product! 


Before you approach the influencers, you need to set a budget. The more followers they have, the more they’ll charge per post.

Make custom clothing and encourage the influencers to wear your merchandise on any of their social media posts. This would expose your brand name to their thousands of followers. For customized clothing, connect with a print-on-demand business.

Freebies and Giveaways 

Everyone loves free items! Some people will voluntarily promote your brand in exchange for a free cool t-shirt, a cap, or anything else. You can announce giveaways and freebies of custom clothing in exchange for likes, comments, shares, and shoutouts. 

Encourage people to post their pictures donning your custom merchandise as a way of promoting your brand or products. With freebies on the cards, people would more likely share the name of your company with their followers. That’s one way of gaining exposure by doing the minimum. 

Launch a Contest

Another excellent way of using social media and custom clothing for brand promotion is online contests. You can ask your followers to create custom designs for t-shirts or hoodies, and the ones with the best t-shirts will get rewards. This could be a discount coupon that they can use on their next purchase. 

Add a bonus for the people who spread the word about the contest. This would get more people involved and, thus, more exposure. By engaging with your followers through these contests, you can increase the online visibility of your brand!

Starting a Hashtag 

Last but not least, creating a hashtag can prove to be a great way of becoming a part of the trends. It essentially refers to any unique keyword with a hashtag that can be used by users to connect with like-minded people over a common topic. 

Fun Fact!

On 15 December 2021, Coca-Cola joined the trend by filing a trademark for #smilewithacoke. Now, the beverage giant successfully owns this hashtag along with #cokecanpics. 

Top-level MNCs are recently creating more hashtags to reach a wider audience and stay in the highlights. Similarly, you can create one to launch a new product or announce a contest, or giveaway. You can ask the viewers to use your hashtag on their posts and encourage people ahead to do the same. 

You’d be able to track your hashtag usage and gauge just how well you’ve been doing online. The hashtag could be related to the merchandise you’re selling. If you have made custom t-shirts, you can connect your brand name with the sales of the t-shirts and entice people to use the hashtag. 

How Social Media Can Benefit Your Business?

Regardless of your niche market, you can benefit immensely from social media. It has emerged to be a top hub for marketing for good reasons. 

Here are the top benefits of using social media platforms to promote your business and get more customers, especially if you’re in a t-shirt printing business, or any other for that matter. 

Increase Brand Awareness 

Half of the world’s population uses a range of social media platforms such as Instagram, Twitter, and Facebook. You could also find your potential customers among these if you leverage the power of social media the right way. 

By running a brand awareness campaign and targeting the right keywords, you can give your business a much-needed visibility boost. Once you’re in touch with your target audience, you can convert them into customers by social media marketing.

Increase Website Traffic 

By posting on social media, exposing your brand to new viewers, and gaining new followers, you can direct the audience to your website. If you have anything new on your website, you can make a post on social media and encourage the viewers to visit your website. 

Generate More Leads 

Social media is an effective way to generate more leads as well. The best part is that social media platforms cooperate with businesses by offering advertising formats curated to collect new leads. The more leads, the better for any business; these platforms make it easier.

Boost Sales

Now that you have the exposure, the leads, and the potential customers, the only thing that’s left is converting them into buyers. By converting the prospects to customers, you can boost your sales.

Social media also offers room for the promotion of new products and services. You can make posts, carousels, reels, and stories, deliberating the functions of your products. With no geographical boundaries, you can reach a vast pool of people, that too in only a few clicks. 

Promote Content

You can spread valuable information about a topic of your niche and use it as a key to promote your own brand. For instance, if you own a fashion brand, you can create informational content on fashion and, by the end, encourage people to follow you or buy from you. 

People are more likely to interact with your brand if you represent yourself as a knowledgeable expert in your industry. 

These are only a few benefits to list, as there are many more to enumerate. There are uncountable ways to spread your brand, but remember that customization is the key to everything.

Wrapping Up!

Customized clothing is a good way to advertise your business online and get leads that would eventually convert to more sales. Follow the tips mentioned in this guide to master your social media presence with custom clothing and promote your brand online.

Khushboo Chhibber

Senior Web Writer and Video Creator

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