You are building a new business and you are ready to dress for success – but have your business and employees been prepared for the challenge?  Here are some tips on how to make your business more welcoming and your customers’ experiences memorable so they return.

Business Appearance

Nobody wants to come into a cluttered, dirty, or smelly space. Making sure that your business stays clean, tidy, and organized is a great way to create a good first impression. Putting a spray close to the door with a nice smell will make customers associate that smell with your business even if they are away from it. 

Logo Mats

Logo mats can be a great way to promote your business. They create a more professional look while helping keep your premises cleaner.  A good quality logo mat can last for 5+ years, making it a good long-term investment. There are also thinner, rollable logo mats that you can take with you to trade shows and demonstrations. Travel mats do not always have to have your logo on them, they can be used to promote a new product or a special offer or celebrate a company achievement. Logo mats are a great way to bring that extra professionalism to your business and off-site events.


Smile

Whether it is in person or on the phone make sure you have a smile on your face. Your customers may be having a bad day and a simple smile can help put them at ease and make them more receptive to what you have to say. A smile is one of your most powerful tools and the best thing about it is, it does not cost a thing.

Listen

It is not enough to dress the part  – you should also exhibit appropriate manners. Listening carefully to your customers’ needs helps you understand them better and help them. Taking a genuine interest in them shows that you care and create a bond with customers, making them more likely to return to your business for their future needs.

Employees

Taking care of your employees will create a better work environment. Make sure all your employees are well trained, know how to respond in more difficult situations and that they have a designated area for breaks. This will create a more pleasant environment for both staff and customers.

Electronic Welcome

If your business does not have physical space but only a website presence it is still important to make sure visitors feel welcomed. You can have automated emails that welcome customers when they register on your website. You can have a chat pop-up message with a greeting and encourage customers to ask questions by connecting them to a real person who can help them with all their inquiries. User-friendly websites have a better chance of repeated use. Make sure yours is simple and easy to navigate so it doesn’t confuse and frustrate newcomers.

Using these tips you can make your customers fall in love with your business.