As a small business owner, you know how crucial it is to be visible online. However, navigating the ever-changing world of Search Engine Optimization can be challenging and intimidating. This is where Pinny Surkis, a top SEO expert comes to the rescue. In this interview-style blog post, Pinny shares his expertise and offers tips and tricks for small business owners to see significant improvement and results in their SEO.
Pinny emphasizes the importance of high-quality content and how it is the most significant factor in any SEO strategy. He explains how content marketing and SEO are interlinked and complement each other. Pinny also warns against plagiarism and focuses on the importance of checking weekly content for uniqueness to avoid copyright strikes and protect against penalties.
Furthermore, Pinny highlights the significance of title tags and meta tags, core elements of SEO that are often overlooked by confined business owners. He offers easy-to-implement tips for optimizing these elements to improve website performance and attract more traffic.
In this beginner’s guide to ecommerce SEO services, Pinny offers simple, low-cost wins to help small institution owners understand and track their SEO marketers. By following his tips and tricks, small business owners can see a positive and lasting effect on their website’s visibility and online success.
Interviewer: Hi Pinny, thanks for taking some time out of your day and joining us today. We are so delighted to have you with us!
Pinny Surkis: Hi, thanks for having me.
Interviewer: We understand that you are here today to share some tips for small business owners about SEO. Can you tell us what motivated you to share your expertise on this topic?
Pinny Surkis: Sure, I have many friends and family members who run small businesses, and I have seen how challenging it can be for them to market their businesses online. Many business owners have little technical expertise, are busy with their day-to-day operations, and have limited budgets. So, I wanted to share some low-cost and straightforward tips that can help them improve their SEO and overall online presence.
Interviewer: That’s great. Can you share some of those tips with us?
Pinny Surkis: Of course. I believe there are five things that every institution authority should keep in mind when it comes to SEO.
Primarily, ensure that your website offers an intuitive and easy-to-traverse user experience, an unoptimized website is one of the biggest turns off for an e-commerce business.
Next, business owners can work on the relevancy and quality of the content they serve to their targeted audience to attain traction on the SERPS.
Optimizing local SEO is another factor that has to be taken into consideration when your goal is to reach the widest audience possible. In this direction, you can furniture vital information corresponding to your business profile such as a business address and contact information on the webiste and directories.
Backlinks!!! They also play a crucial role in making your website visible on the web and enhancing your rankings. The quantity and quality of links denote authoritativeness and votes of confidence from other websites. So, prioritize building links and accumulate backlinks from reputed websites, the more backlinks your website attains, the higher it ranks for search terms.
Lastly, monitor your SEO efforts and revamp your SEO strategies by employing powerful & comprehensive SEO toolsets such as Semrush, Ahrefs, or Keyword Surfer.
Interviewer: That’s very helpful. Can you elaborate on why these tips are essential for small businesses?
Pinny Surkis: Sure. Having a mobile-friendly website is critical because most people use their mobile devices to browse the internet. Creating valuable content can help small businesses establish themselves as experts in their industry and improve their search engine rankings.
Focusing on local SEO can help small businesses reach their target audience in their geographical location. Building backlinks from reputable websites can improve their website’s authority and search engine rankings.
Finally, tracking their SEO efforts can help small businesses understand what’s working and what’s not and make adjustments to their strategy accordingly.
Interviewer: Pinny, can you tell us about the importance of title tags and meta tags in SEO?
Pinny Surkis: Sure, title and meta tags are core elements of SEO that are often overlooked by small business owners. They provide metadata about your page that is used by web browsers and search engines to display information in search results pages.
When people perform a Google search, the title and meta tags are the first encounter they have with your website.
So, it’s essential to have well-written tags that include focused keywords and grab your users’ attention with critical points. Not providing well-written title meta tags could mean missing out on on-site visits and leads.
Interviewer: That’s a great point. Can you explain the importance of backlink quality in SEO?
Pinny Surkis: Backlinks are created when one website links to another, and they are crucial for SEO. They indicate to Google that another resource finds your content worthwhile to link to it within their content. As a website earns additional backlinks, search engines assume that the website possesses valuable content worth ranking high on the SERPs.
However, it’s important to get backlinks from trustworthy, popular websites with high DA and PA. When generating backlinks, quality matters more than quantity.
Also, the choices you make regarding the page from which you link, the anchor text you use, and any other meta tags associated with the linking page can heavily impact the value you provide.
Interviewer: That’s very insightful. Finally, can you tell us about the importance of keyword tracking in SEO?
Pinny Surkis: Keywords are an integral part of a successful SEO strategy. If you are trying to optimize your website for organic search, tracking the keywords will be ideal for you. It delivers many benefits like monitoring your site’s performance, identifying which SEO techniques work, providing insights into why ranking drops, and giving you a competitive advantage.
What you gauge gets improved, so tracking the keywords enhances your website’s organic search ranking. Armed with this information, you can make informed decisions about improving content strategy and traffic to your website.
Interviewer: Thank you for sharing your insights with us, Pinny. Do you have any final words of advice for small business owners who are trying to improve their SEO?
Pinny Surkis: Yes, on the ending note, I would say try to keep things simple and focus on the basics. SEO can be complex, but small businesses can see significant improvements by implementing these tips consistently. They should also stay up-to-date with the latest SEO trends and be willing to experiment with different strategies to find what works best for them.
Hey there, small business owners! Don’t be intimidated by SEO. It’s not rocket science, and with a little effort, you can see significant improvements in your website’s ranking. According to Pinny Surkis, a top expert in SEO, focusing on the basics is key.
Remember those titles and meta tags we talked about earlier? Well, they’re kind of a big deal. They’re the first thing people see when they search for your business on Google, so make them count. And don’t forget about backlinks. It’s not about quantity; it’s about quality.
Finally, track those keywords as your business depends on it because it does. By keeping an eye on your keywords, you can see what’s working, and what’s not, and make informed decisions about how to improve your content strategy.
At Skilled Digital Media, Pinny Surkis and his team are all about bringing precise and reliable results to small business owners. So, if you’re ready to up your SEO game, get in touch with them today by either calling 305-900-8278 or writing to skilleddigitalmedia@gmail.com. Don’t let your competitors leave you in the dust!
