Peer-to-peer or person-to-person (P2P) financial apps are emerging universally, with millions of users (consumers and businesses). 2.3 billion Zelle payments were recorded with a total value of $629 billion. The figures also showed a 59% increase in the value of amount transfers and a 49% rise in other transaction volumes.
Online payments, purchases, etc., are more popular than ever before. Advanced platforms like PayPal and Venmo, due to their potency to meet user’s requirements have swiftly benefitted.
In this column, we’ll dig into the significance of these applications in the fintech sector, scrutinize the features of the products, and seek the diverse stages of its development process. So, let’s get started.
Understanding the Business Impact of Peer-to-Peer Payments
Let’s explore how P2P payment applications shape various business processes and models.
Entrepreneurs in the P2P Payments market often fall into three categories:
- Startups aiming to construct transfer software from the ground up, with a vision to provide a unique solution that disrupts the market, ultimately outperforming future competitors.
- Financial software owners seeking to incorporate services into their existing solutions. It could involve using ready-made solutions like Zelle or introducing additional methods like Google Pay or Apple Pay to enhance competitiveness.
- Social media platform creators aim to compete with major players like Facebook, Messenger, Instagram, and WhatsApp, which have incorporated features such as money transfer and real-time payments.
According to Statista, Venmo’s total payment volume in the fourth quarter of 2022 showed year-on-year growth of about three percent – the company had nearly $63 billion worth of TPV, compared to $60 million in Q4 2021. However, ensuring your P2P app can accommodate surges in payments and user activity is essential. Expansion into other regions globally can also be considered.
Considering that over 6 billion people worldwide use smartphones, and this number is projected to increase by several hundred million in the coming years, focusing on countries with the highest number of smartphone users, such as China, India, and the US, can lead to rapid company’s growth in the market.
Thus, the P2P market can significantly influence trades in various ways.
Exploring P2P Payment App Business Models
When developing an app, it’s essential to understand the types of products and business models available. This knowledge will guide you in choosing the platform type that best suits your needs. Let’s explore some options:
These allow users to link their bank cards and establish a digital wallet for storing electronic funds, making payments, and transferring money. For instance, PayPal offers services for both sellers and personal consumers. It boasted $27.5 billion in revenue in 2022, an 8.6% increase year-on-year, according to Business of Apps.
Examples: PayPal, Venmo.
Mobile Operating System-Centric Services
These services are installed on smartphones, where users can add bank cards. Payments can be made in stores equipped with NFC technology using smartphones, wristbands, or smartwatches.
Examples: Google Pay, Apple Pay, and Samsung Pay.
Banks often set up their P2P systems to enhance accessibility and convenience. If both the sender’s and recipient’s banks have integrated Zelle into their apps, transfers can be conducted in minutes.
Examples: Zelle, Popmoney.
Social Media Platforms
Money can be transferred on social networks to chat partners. Advanced features such as online shopping, bill payments, ticket purchases, cab booking, and more are also available on some platforms.
Examples: Snapchat, WeChat, Facebook, Messenger, Instagram, and WhatsApp.
Essential Features of a P2P Payment App
When determining the nature of your product, delve into the fundamental features of a payment app MVP. Knowing what to include in your project is crucial for its success.
- Digital Wallet (E-Wallet): The digital wallet is a critical aspect of your platform, serving as a storage space for your bank cards and funds. This element deserves significant attention during the development process.
- Bank Account Transfers: They should be able to conveniently transfer money from their cards and directly into bank accounts, with a high degree of transaction security for both sender and recipient.
- Instant Payments: Given the vast array of transactions users conduct daily, instant capabilities are vital. They value an app that enables swift purchases with minimal clicks.
- Transaction History: Providing an easy-to-navigate and understandable transaction history element can set your app apart. They should be able to swiftly locate specific payments, unlike many existing P2P platforms where transaction history can be confusing.
- Bill and Invoice Generation: This can appeal to business users who require invoice generation capabilities within a P2P payment app.
- Unique User ID/OTP: Enhancing its security with features like OTPs (One-time passwords) can significantly boost its appeal. Additionally, consider incorporating biometric security, such as fingerprint recognition.
- Currency Exchange: This allows consumers to exchange currency within the app, providing a faster and safer alternative to physical currency exchange offices.
- Push Notifications: People appreciate instant updates on the status of their transactions, making push notifications a must-have feature.
- Customer Support and Chatbots: Good customer support can make your app more attractive and trustworthy. Additionally, incorporating chatbots can provide instant assistance to payers.
- Cryptocurrency Transactions: Given the rising popularity of cryptocurrencies, incorporating this aspect can give your app a modern edge.
- Admin Panel: An admin panel enables you to manage the app, including adding or removing features.
Building a P2P Payment App: Key Steps
Armed with a list of crucial features, here are the steps to create your product.
- Choose Suitable Development Technology: The right technology is integral to a successful P2P payment app. Analyze fintech trends and consider relevant innovations like NFC, Biometrics ID, Real-time payments, Unified platforms, Artificial intelligence, and Blockchain. Choose the tech stack that best suits your needs, and select the development program depending on your chosen platform.
- Create a User-friendly Interface: It should be simple, intuitive, and efficient at solving problems. A visually pleasing design that facilitates quick navigation can significantly enhance the experience.
- Develop an MVP: Start by developing a mobile MVP. It allows you to test your product with users and receive feedback with less investment in time and money. You can then upgrade the MVP to a full version if it proves successful.
- Address Security Issues and Compliances: People value a secure app, so choosing reliable methods to protect data is vital. Familiarize yourself with regional rules and regulations to ensure compliance. Your development team should review compliance regulations like PCI-DSS, data encryption, and two-factor authentication.
- Integrate Third-Party API and Ready-Made Solutions: Your development team can reduce build-up time by using ready-made solution APIs, but be aware of potential regional restrictions.
- Test Rigorously: Testing is the final crucial stage before launch. Perform extensive QA tests and beta testing to ensure a bug-free product.
P2P Payment App Development: Potential Challenges
Some of the likely challenges faced in the development process of the P2P software are given in this section.
Ensure your product is secure. Use two-factor authentication and establish transaction limits to protect customers’ accounts.
PCI DSS Compliance
Adhere to the Payment Card Industry Data Security Standard (PCI DSS), which includes maintaining up-to-date safety policies, robust access control standards, and a vulnerability management system.
Regional Constraints and Cross-border Payments
Be aware of regional constraints. Users should be able to send and receive money globally.
Consider a mechanism for resolving disputes related to failed transactions.
Enable people to exchange various world currencies within the platform.
Build robust security layers to protect against fraud. Consider integrating blockchain technology for added safety.
Financial Data Synchronization
Ensure consistent synchronization of financial data across multiple devices and automatic updates.
Setting the Course for Successful P2P Payment App Development
To conclude, creating a P2P payment app requires a sophisticated process that involves careful consideration of consumer demand, technological possibilities, and security measures.
The CEO of Softermii, Slava Vaniukov says, “In the rapidly evolving financial landscape, P2P payment apps are not just a trend, but a necessity. Navigating through the complexities of building a successful app is challenging but rewarding. At Softermii, we believe in delivering innovative, secure, and user-friendly solutions that cater to the demands of the global market”.
Hence, analyzing potential challenges to provide a user-friendly, secure, and efficient platform to people is the ultimate goal.