Gaining high-quality, targeted traffic to your blog is a crucial strategy for SEO and increasing your online presence. But achieving this goal is often easier said than done. Trying to figure out where to go online to find targeted traffic is a time-consuming, overwhelming process.
The best way to grow your blog traffic is to build a loyal audience. The easiest way to do that is to post often and make content that your readers will enjoy. But, this may not be enough sometimes or you may be doing something wrong. In this article, we will be going through some tips on how to create a blog and grow your traffic.
Post Guest Blogs on Niche Websites
This may seem like an unconventional tip since you’re already creating so much content for your blog. But, with the help of SEO, guest posting can actually help bring more targeted traffic to your blog. This post will act as a backlink to your own blog while diverting some traffic your way. Also, you need to ensure that the guest post is optimized for SEO with the relevant keywords inserted, and a link back to your blog with an appropriate anchor link.
Keep in mind this only works if you’re guest posting on niche blogs that are relevant to the content you’re writing on your own blog. Of course, guest posting a few times won’t bring you massive amounts of traffic. You’ll likely only see sporadic bursts as a result of these guest posts. But, if your blog is just starting out, this is a great way to set your blog up for success in the future.
Work on the Readability of your Content
Creating content is all well and good, but if your audience is not able to glean enough useful information from them, they are not going to keep coming back. We have to keep in mind that there are users from all over the world who could potentially read your blog. So, if the language used is difficult for them to read, then you’re missing out on a lot of potential. Users are also more likely to share these posts with friends and family if it’s easy enough to understand and relevant to a specific problem.
Fortunately, there are many tools available now that can help you with your content readability. Spelling and grammar checkers allow you to simply paste your written content onto the application, giving you tips on how to improve your writing and readability. This can help your blog gain more visibility over time.
Include Videos in your Blog
For a long time in the 2000s, blogs were merely black text on white backgrounds. People came to blogs to read instead of viewing images and videos. But, times have changed since then and people’s attention spans have become much shorter. Many users may simply choose to avoid blogs altogether if they see a wall of text.
On the other hand, videos are the leading method for capturing user attention. Here are some ways they help with SEO:
- They keep users on the page longer, thereby improving the “time spent on page” metric
- Google’s E-A-T policy looks for quality and relevance. If Google determines that all the elements (images, text, videos) of a particular webpage are informative, it can help with SEO over time. Though, it must be noted that E-A-T is not a definite ranking factor.
- A relevant video can act as a link-sharing element on your website. Users who like the video may share it on their socials, giving you further reach.
These videos could be anything from a summary of the content on that blog piece to a walkthrough of completing a task. For example, you could record a computer screen while you showcase how to create a blog on WordPress. Or you could create a montage of a holiday destination for your travel-based blog.
Start Internally Linking your Blog
Backlinking is a key SEO strategy that all blogs (and websites) need to follow. But, one area many people fail to consider is internal blog links. This is done for two reasons:
- To optimize your SEO according to Google standards
- To improve user experience by allowing users to navigate through the blog more easily
Internal linking sends link authority from one of your blog pages to another. As such, when you link your blog content to other important blogs on your site, you are essentially improving those pages in Google’s eyes. This will result in improved rankings for those particular pages.
Also, by creating these links, you are showing users more pages of your blog that they may be interested in. Instead of them having to go through all of your written blogs, they can simply click the link and navigate to other blogs that are relevant or similar to what they were reading.
Make all your images Shareable
Blogs without images are outdated. Images are used to break up the uniformity of the written text and to add new elements to the page. The good news is that these images can help you gain more traffic if they are relevant to the content and can be shared. Here’s how:
- Adding alt texts to each of your images will help search engine crawlers understand the content better. This allows your pages to be indexed faster, thus giving your website a boost.
- Images that users find interesting and can be shared with a single click can get you further reach, similar to videos mentioned earlier.
You can use pictures you’ve taken yourself from your phone, illustrations, charts, and any other graphical elements that make sense for the content you’re writing. And no, you don’t need to hire a graphic designer to do this for you. You can use free graphic design tools to create these images in minutes. You can then share your blog on platforms such as Pinterest and Twitter which have a better chance of gaining visibility for image-heavy posts.
Simplifying the process of sharing the image will potentially help you gain more traffic as users now have the option to click a button and share the blog instead of creating a post themselves. Just make sure you create images that are in line with your brand and are relevant to the content.
With all the resources available now, the process of blogging has been made much simpler. This gives you more time to experiment and implement the tips mentioned in this article. While some of them may not work for you, only time and effort will help you grow your blog traffic. Try some (or all) of these tips and you will hopefully have a more engaging blog in a few months!