Content has always been an essential part of the overall marketing strategy. With the advent of the internet and the influx of different social media platforms, the content has undoubtedly become the king of marketing strategies. Without a proper content marketing strategy, there is no way you can become successful on the digital platform, regardless of your quality products or service, along with a strong brand reputation. And since the new age demands new digital marketing techniques, you will have to start using content syndication to fuel your marketing efforts.
Most small businesses and medium-sized businesses struggle with producing content regularly, which is why using this strategy can give your existing content marketing strategy a new edge. But along with the vast array of benefits, there are many pitfalls of content syndication as well, and along with the services, you will have to know about the ideal approach of incorporating it in your firm to make it give a jumpstart to your marketing efforts.
This is why, in this blog post, we have come with some of the most popular do’s and don’ts that you will need to follow strictly while using content syndication services in your firm.
Develop a Data-Driven Buyer Persona
Knowing the buyer persona of your B2B contact list is one of the first things that you will need to target them better. Without a buyer persona, even syndicating your content will be like shooting in the dark, and in the end, you will only waste your resources. By building a buyer persona, even your content marketing team can be more specific, and they will not waste their resources in writing content for those leads that are not even interested in buying your product at that moment.
You can use various sources to build a data-driven buyer persona, like you can keep tabs on the website visit, shopping cart history, searches, and much more. All this information will allow you to build an ideal buyer persona to work on. You can use content syndication services if you are not aware of syndicating content.
Increase Value Through Syndicated Content
You might be thinking that using content syndication is just used to increase the number of backlinks and that too quality backlinks. But it is much more than just building backlinks as it can increase your value and act as one of the best sources of lead generation as well. But for that, you will have to follow the standard procedure without falling into its pitfalls.
It has been seen that the companies that incorporated this strategy in their marketing strategy were able to generate more leads per month in comparison to those who ignored it. To make the most of your strategy, build content around industry information, stats, research, and information that will directly hit the customers’ pain point. If you have doubts about writing content, then you can use database marketing services as well.
Align Email Marketing with Content Syndication
Never be in the misconception that email marketing is used only to target existing customers and nurture loyal customers. The email marketing strategy you are currently using can prove to be one of the most powerful tools for an effective lead generation process. And by aligning your email marketing with content syndication strategy, you can get better results.
You must be aware of the fact that this process is not about just a sales pitch. By offering product information and analysis, you have better chances of keeping your sales funnel field. This approach will lead to quality lead generation.
Expand Reach Via Social Media and Other Platforms
Social media platforms are no more limited to posting party updates and cat videos; instead, it has become a hub for marketing and sales. Currently, social media is being used by firms from all around the world to increase brand awareness and brand reputation.
You can create a channel for content sharing, which will help you expand your reach via social media. Even when you will opt for database marketing services, you will be suggested the same solution. By sharing and publishing content that directs readers to the landing page, and other social media vehicles, you can quickly improve your lead generation strategy.
Track, Measure, and Report on Marketing Activities
Just syndicating content and expecting something unique to happen will never work. You will have to track, measure, and report your marketing activities. By doing so, you can know what is working for you and what doesn’t, and then you can fine-tune your marketing efforts to increase its effectiveness.
Now tracking your marketing activities is not that tough since everything is being done digitally. Using marketing tools like Google Analytics, you can know much better about your performance.
By avoiding the pitfalls of content syndication and by using the services of reputed B2B marketing data providers, you can surely streamline your marketing efforts and increase your revenue while generating new opportunities. This blog post will act as a guide for you when you start working on this process while working with B2B marketing data providers. It will also help you understand how to incorporate content syndication in your existing strategy.