Top 10 Marketing Automation Software Tools to Grow Up Your Business

| Updated on February 14, 2024

Nowadays, the usage of marketing automation tools is one of the most popular ways to increase the business’ marketing system effectiveness. These tools can speed up marketing processes by replacing repetitive, manual operations and make marketers’ work easier and more efficient. They also help generate leads and increase revenue and conversions.

In 2020, the value of the marketing automation software market amounted to $3.6 billion. In 2027, this number is expected to triple. As you can see, more and more businesses start using it.

If you want to streamline your marketing operations, you need to choose the right marketing automation software. Check our top 10 picks and choose the best one according to your needs and budget and how to Use them. Planogram Software Tools Effectively.

What is Marketing Automation Software?

Marketing automation software is used for managing marketing processes automatically. These processes include marketing analysis, campaign management, behavioral analysis, website monitoring, lead generation, scoring, audience targeting, etc. They also allow measuring the success and outcome of marketing campaigns, as well as their impact on revenue. In general, marketing automation software tools are used to save time and resources and reduce human error.  

How to Choose the Best Marketing Automation Software?

Marketing automation software products have different functionality, pricing, etc. If you want to choose the right one for your business, there are some key factors that you need to take into consideration:

Your Financial Capability

First of all, determine the budget that you are ready to spend on a marketing automation software tool. Of course, you will probably want to spend as little as possible, but keep in mind that such tools save money and make marketing processes more efficient (as we already mentioned). So, if you spend money on a slightly pricey but better tool, you probably won’t be at a loss.

Your Needs

Before choosing a marketing automation tool, make up a list of the main marketing needs of your businesses and make a choice accordingly. You should also be sure to choose scalable software that will be able to align with your growing needs. 

The Software’s User-friendliness

Let’s be honest, you don’t want to waste your time trying to figure out how to work with a software of your choice. Besides, automation is not a straightforward thing to implement, so a friendly user interface is especially important. So get acquainted with the user interface of the tool of your choice (on screenshots or videos) in advance. 

The Software’s Functionality

Make sure that the software you choose is capable of tracking metrics that are important for you, has the necessary integrations, and all the other necessary features. However, you may not be able to find the perfect software, so determine not-so-important features that you could give up in favor of others, more significant ones.

We also recommend using a demo version or a trial offer prior to paying money. You also can read reviews or descriptive information about this or that tool on the official website.

Marketing Automation Software Options to Consider

We have formed a list of the best automation software tools that can help you in growth of business workflow.

HubSpot Marketing Automation

Hubspot’s marketing automation software is probably the most feature-rich one on this list. First of all, it allows automating lead generation with the help of email drip campaigns, as well as a bunch of other tasks like evaluation of potential clients, data management, and others.

The tool also has a visual editor with the help of which you can visualize the workflow and make information more perceivable. Apart from these features, HubSpot marketing automation software also offers a landing page builder, which provides an opportunity to create personalized, targeted ad campaigns and pop-up forms. There is also special blog software that you can use to post optimized content that will bring you a lot of potential customers.

It may take some time before you learn how to use all of its features, but once you do, you will open up a lot of impressive possibilities for this tool.

Cost: Email and marketing automation tools can be used for free; the paid version starts at $45 per month.


ManyChat offers automation of messaging in Instagram Direct Messages, Facebook Messenger, WhatsApp, and SMS. Thus, you can automate the most repetitive conversations that you usually have with customers on these platforms. You can build your own bot within minutes using convenient ManyChat’s templates. The collected information about your customers can be synchronized to your CRM or other tools that you may be used in your work. ManyChat can be integrated with MailChimp, HubSpot, Shopify, GoogleSheets, Zapier, and other tools.

ManyChat has a simple interface and doesn’t require coding or any other specific skills from the user.

Cost: ManyChat provides a free monthly plan that gives access to the platform’s basic features and allows engaging up to 1000 contacts; the Pro plan with access to advanced features will cost you $15 per month.


Moosend makes it easier to collect and manage information about your customers and their activity and then improve your recommendation campaigns and create comprehensive reports about the progress. The service also helps target potential customers by sending email campaigns to those who are interested in a certain product or service.  

This marketing automation platform also makes it easy to create landing pages (without any coding) that can make your brand recognizable and attract more customers. 

Apart from that, Moosend also has such useful features as a user action, tracking, visual workflow builder, website activity tracking, and others. Moreover, you can effortlessly integrate Moosend with web apps you already use in your work (Salesforce, Zapier, WooCommerce, etc.).

Moosend is easy to use and has a simple interface. You can create and send email campaigns within minutes: just adjust settings, select your email list, design your campaign, set delivery time, and you are done. 

Cost: Moosend offers a 3-day free trial. The paid plan starts at $9 per month (for 500 subscribers). 

Thanks to its intuitive interface and flexibility, Sendinblue is a great option for businesses in different stages of growth. Beginners may benefit from an easy-to-use workflow editor, pre-made automation workflows, and default templates. More developed businesses can use the service for automating email and SMS marketing and reaching out to a more targeted audience thanks to segmentation. Sendinblue also enables users to create their own chat environment to communicate with customers in real-time and build unique, personalized landing pages for each campaign.

Apart from that, Sendinblue also has high-level tracking features, allowing the users to monitor detailed statistics about email campaign performance and track the users’ level of engagement with the help of an email heat map. You can even find out the most optimal sending time, calculated by the platform’s machine learning-powered algorithm.

Cost: Sendinblue’s free forever plan allows users to send up to 300 emails per day to 2,000 contacts. Paid plans start at $25/month and include 20,000 emails per month. Users can customize their plan with add-ons, like advanced campaign statistics or A/B testing functionality if needed. Thus, Sendinblue won’t make you pay for features you won’t use. 

Messente is a great tool for those who need to send large volumes of SMS. The service enables users to send messages to over 190 countries and 800 operators which means that you can reach out to your customers wherever they are.

You can integrate Messente’s API or use Messente’s online version to send notifications, reminders, or verification PIN codes. A smart adaptive routing system ensures that your messages arrive fast.

There are plenty of tools to create your own targeted SMS campaigns (message preview, templates, scheduling, unsubscribe links, and CRM integration). You can monitor the effectiveness of your messages in real-time thanks to analytics and delivery reports. The service also provides client support for free.

Messente can be integrated with over 2000 apps, including Salesforce, Facebook, MailChimp, Slack, and many others.

Cost: Messente operates on a pay-as-you-go model, meaning you’ll pay only for the messages that you send. Pricing starts at 0.002€ per message.

Oktopost is a B2B social media management platform that can help you scale up your business using the power of social media. You can use the service to manage, plan, create, and schedule your dozens of social media posts, improving the effectiveness and productivity of your marketing processes. The AI-powered system generates new engaging and unique posts within seconds and generates the optimal time to post them.

Oktopost also provides all the necessary metrics that allow getting detailed analytics about your posts’ performance and analyzing the impact of every post and campaign.

You can synchronize Oktopost data with marketing automation or CRM to understand how to interact with your customers better. Oktopost can be integrated with dozens of other platforms (Salesforce, HubSpot, Google Analytics, Marketo, and others).

Oktopost’s employee advocacy tool allows turning your employees into influencers and using the power of their voice on social media to promote social selling.

Cost: Oktopost offers bespoke pricing, catering to the individual needs of each of its clients.


Ortto is a platform that can act as a complete marketing solution for all of your needs. It works for email and SMS marketing, as well as for in-app messages. The platform has a user-friendly visual campaign builder that allows you to create emails without extra effort and automate repetitive tasks. 

The audience segmentation feature makes it easier to find your target audience. The anonymous visitors can be easily turned into paid customers thanks to popups, announcement bars, etc.

Detailed data analytics and activity tracking allow you to better understand the behavior and needs of your audience and find out what activities and campaigns affect your income.

You can connect your customers’ data from other platforms thanks to numerous built-in integrations, offered by Ortto (Twitter, Salesforce, Facebook, etc.).

Cost: Ortto offers a free plan for beginners and a 14-day free trial for all of its paid plans that start from $29 per month.


ActiveCampaign offers advanced and flexible marketing automation functionality. There are a lot of automation options that can help you increase the productivity of your business. You can create personalized emails, campaigns, and messages to send your contacts exactly what they want and offer them exactly what they need. 

Thanks to sales automation, you can manage multiple channels, keep all of your customer data well-organized, update deals and track them at the right time. The tool boasts a precise targeting system that you can use to find potential leads and grow your audience.

ActiveCampaign gives you access to reporting for email engagement, automation completions, sales pipeline performance, and more. The service is also capable of offering more than 870 integrations (Shopify, WordPress, Slack, Zapier, etc.), so you can use it along with your other marketing tools.

However, it probably won’t be the best tool for beginners and non-tech users. ActiveCampaign has quite a steep learning curve. 

Cost: ActiveCampaign doesn’t offer any free plans or trials. Its paid plans start at $29 per month.

Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement is another feature-rich platform on our list that can act as an all-in-one solution for all of your marketing processes. It’s a great option for enterprise clients that have enough resources and time to work with this tool, so it’s probably not the best solution for starters.

It has a wide array of automation features that allow streamlining communication with your contacts: email marketing, mobile messaging, CRM integration, lead nurturing, integration with social media channels, and many others.

The AI-driven analytics that provides real-time sales reporting, ROI reporting, and other important metrics will help you check how your marketing efforts help you benefit. You can monitor marketing performance and then improve and optimize it.

Cost: Salesforce marketing tool is quite costly. It offers four paid plans. The cheapest one starts at $1250 per month.


Keap has been on the market since 2001 and, since then, has evolved (and keeps on evolving) a lot and has earned a serious client base. This platform is suitable for both beginners and advanced businesses. Growing businesses can benefit from Keap’s one-on-one coaching, strategic guidance, and 24/7 support while advanced entrepreneurs will probably like Keap’s extensive feature set. 

You can select automation by your business type and start growing your client base with Keap’s advanced features. Apart from email marketing automation, the platform also can offer powerful CRM, lead capture schemes, landing page templates, and other functions. You can create comprehensive texts that your audience will probably like to read using Keap’s templates, send them to your segmented contacts, and then track the results.

Keap allows making smarter decisions based on data about what your contacts sign up for, how many and which emails they click, etc.

Cost: Keap offers a 14-day trial period and three paid plans. The most affordable one starts at $129 per month.


The market for marketing automation software is really large and you have to choose from dozens of worthy options. Affordable and simple options may work great for growing businesses but can limit scalability. More advanced tools are more suitable for established businesses that have enough resources and technical expertise.

Janvi Panthri

Senior Writer, Editor

Related Posts