4 Required Apps for Aspiring Social Media Content Creators

| Updated on November 9, 2023

With over 4.62 billion people worldwide using social media, it’s safe to say it’s now a vital tool for businesses wanting to connect with their target demographics.

content creators

However, social media content creation isn’t easy. The average user visits 7.5 social media platforms each month. As such, you need to track multiple platforms, meet each platform’s requirements, and do everything you can to ensure your content stands out from the crowd.

With that said, today we’re discussing some must-have apps that every aspiring social media content creator needs to check out. Let’s get started!

Facetune by Lightricks

Creators and influencers post a whole lot of selfies. To find success in the creator economy, you need to feed the social newsfeed algorithms with content that supports your personal brand, that expresses your creative passions, and that cultivates your audience by grabbing and maintaining their attention.

In this sense, a face-retouching app is an excellent asset. Facetune by Lightricks has been around since 2014, and since then, it’s amassed over 200 million downloads and a stellar 5-star review rating.

The app enables you to retouch and improve your snaps without losing your natural look. Every time you make an edit, you can swipe between the before and after versions to ensure it still resembles the image you want to portray. On top of Facetune’s retouching tools, it comes with a bunch of filters and image editing tools, too.

This app comes with tons of features, but if we had to quickly list our favorites, the first would be that it’s easy to compare edited photos with the original. We also like that you can quickly reshape facial structure, access filter packs, and add makeup like lipstick, eyeshadow, and blush to your photo. On top of that, you can also polish skin for a smoother complexion, whiten teeth with just a swipe, remove and change your photo’s background, and experiment with different hair colors or clothing patterns.


If you want to generate selfies without posing or snapping, it can do that too – using Facetune’s new YOUniverse text-to-image AI feature, all you need to do is upload a few images of yourself to teach the system what you look like, type in a description of the visual you want to see, and a few seconds later, you’ve got it.

Facetune’s most notable perks are all available in the free version. Plus, its interface is intuitive, and it’s easy to share edited images on Facebook, Instagram, Tinder, and LinkedIn. But most importantly, users benefit from a wealth of built-in selfie editing tools. Unfortunately, you have to upgrade to a paid plan to unlock all of Facetune’s features, but the free version gives you enough of a taste.


Buffer allows you to schedule and share posts to Twitter, Facebook, Instagram, TikTok, Pinterest, and LinkedIn, making it a handy tool for social media content creators managing multiple accounts.

Buffer makes it easy to upload links, text, pictures, and videos and then push them out onto your socials. You can also post immediately or decide on a custom schedule.


You can schedule content for multiple social media platforms. The app also makes it easy to monitor your social shares, such as clicks, retweets, likes, etc. Lastly, you can also create custom video thumbnails. 

One of Buffer’s most alluring aspects is that you can schedule content on up to three social channels for free, and it helps you to optimize posting timings. Plus, the information from Buffer’s in-built analytics will help you improve your social media strategies. We also like that Buffer makes it easy to organize and optimize campaigns.

Unfortunately, your chosen pricing plan limits the number of posts you can schedule. Also, if you want to use Buffer with Instagram and TikTok, you’ll need business accounts on both these social networks.


If you’re designing social media graphics from a desktop. In that case, Canva is an excellent free tool for achieving more professional results. It’s ideal for bloggers and businesses that use social media to share quotes, infographics, ads, and other text-enhanced visuals.


Canva is also super user-friendly. It has hundreds of templates for your chosen social media platform, so you don’t have to start from scratch. Its premium options are also suited to small and large teams.

Canva’s standout feature is its vast library of social media templates, stock photos, and graphics, which you can edit and transform into your own designs using Canva’s intuitive drag-and-drag editor. On top of that, you can invite multiple team members to collaborate with you and comment on your designs in real time.

A generous free plan is available with plenty of social media templates, which you can use on desktop and mobile devices. It’s also worth mentioning that Canva’s team collaboration tools are handy for growing businesses. You can only save your own custom template designs with a premium plan.

UnFold by Squarespace

UnFold by Squarespace allows content creators to design more compelling social media stories, plan their social media feeds, and edit photos and videos. In addition, it provides a wide range of elegant templates and text effects. In true Squarespace fashion, these look exceptionally professional and artistic.

unfold by squarespace

You can easily export your content to Instagram and other platforms. Lastly, there’s a free app with basic editing capabilities and a pro version that unlocks its full potential.

You get access to plenty of social media images, videos, and story templates. That as well as an extensive curation of fonts and text effects. You can also upload your fonts, logos, stickers, and colors as a brand kit to reuse in the future. Plus, you can create a branded bio site linking to your other social profiles. On top of that, it’s easy to export your edited content directly to Instagram, TikTok, etc., and publish stories on the web as story links.

Also Read: Benefits of Advertising on Instagram

In a nutshell, Unfold’s templates are beautiful; there’s a free version available, there’s an excellent array of text tools, and we like that the app focuses on story templates to help you improve story engagement. The free plan is limited to basic tools, so you’ll need to upgrade with a monthly or annual subscription, starting at $12.99 per month.

The Content Creator’s Stack

To be a successful social media content creator, you must wear many hats. You have to plan your content, ensure it’s social media worthy, and distribute it to multiple channels. One app alone won’t enable you to master this, so we hope this list of our five favorite social media apps has inspired you.

Billy Willson


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