4 Required Apps for Aspiring Social Media Content Creators

| Updated on March 27, 2024

With over 4.62 billion people worldwide using social media, it’s safe to say it’s now a vital tool for businesses wanting to connect with their target demographics.

However, content creation isn’t an easy job. The reason is that you need to track multiple platforms, meet each platform’s requirements, and do everything you can to ensure your content stands out from the crowd.

With that said, today we’re discussing some must-have apps that every aspiring social media content creator needs to check out. 

4 Best Apps for Social Media Creators (2024)

To become a content creator, you have to plan out everything from scratch. So to make a smooth start, you should watch out to find the best apps that can make your content creation an easy deal. 

Facetune By Lightricks

To find success in the creator economy, you need to feed the social newsfeed algorithms with content that supports your brand, expresses your creative passions, and cultivates your audience by grabbing and maintaining their attention.

In this sense, a face-retouching app is an excellent asset. Facetune by Lightricks has been around since 2014, and since then, it’s amassed over 200 million downloads and a stellar 5-star review rating.

The app lets you retouch and improve your snaps without losing their natural look. Every time you make an edit, you can swipe between the before and after versions to ensure it still resembles the image you want to portray. On top of Facetune’s retouching tools, it comes with a bunch of filters and image editing tools, too.

On top of that, you can also polish skin for a smoother complexion, whiten teeth with just a swipe, and remove and change your photo’s background. You can also experiment with different hair colors or clothing patterns to give your selfie a ravishing look. 

If you want to generate selfies without posing or snapping, it can do that too – using Facetune’s new YOUniverse text-to-image AI feature. All you need to do is upload a few images of yourself to teach the system what you look like, type in a description of the visual you want to see, and a few seconds later, you’ve got it.

Facetune’s most notable perks are all available in the free version. Plus, the interface is intuitive, and it’s easy to share edited images on Facebook, Instagram, Tinder, and LinkedIn. For exclusive features, you have to upgrade to a paid plan to unlock all of Facetune’s features, but the free version gives you enough of a taste.


Buffer allows you to schedule and share posts to Twitter, Facebook, Instagram, TikTok, Pinterest, and LinkedIn, making it a handy tool for social media content creators managing multiple accounts without any hassle.

Buffer makes it easy to upload links, text, pictures, and videos and then push them out onto your social media. You can also post immediately or decide on a custom schedule.

One of Buffer’s most alluring aspects is that you can schedule content on up to three social channels for free, and it helps you optimize posting timings. Plus, the information from Buffer’s in-built analytics will help you improve your social media strategies. 

All over that, your chosen pricing plan limits the number of posts you can schedule. Also, if you want to use Buffer with Instagram and TikTok, you’ll need a business account on both of these social networks.


If you’re designing social media graphics from a desktop. In that case, Canva is an excellent free tool for achieving more professional results. It’s ideal for bloggers and businesses that use media platforms to share quotes, infographics, ads, and other text-enhanced visuals.

Canva is also super user-friendly. It has hundreds of templates for your chosen platform, so you don’t have to start from scratch. Its premium options are also suited to small and large teams.

Canva’s standout feature is its vast library of social media templates, stock photos, and graphics, which you can edit and transform into your designs using Canva’s intuitive drag-and-drag editor. On top of that, you can invite multiple team members to collaborate with you and comment on your designs in real-time.

A generous free plan is available with plenty of social media templates, which you can use on desktop and mobile devices. It’s also worth mentioning that Canvas team collaboration tools are handy for growing businesses. You can only save your custom template designs with a premium plan.

UnFold By Squarespace

In a world where social media is changing our art experience, UnFold by Squarespace allows content creators to design more compelling stories, plan their things to post on Instagram and other media platforms, and edit photos and videos. Hence, it provides a wide range of elegant templates and text effects. In true Squarespace fashion, these look exceptionally professional and artistic.

You can easily export your content to Instagram and other platforms. Lastly, there’s a free app with basic editing capabilities and a pro version that unlocks its full potential.

You get access to plenty of social media images, videos, and story templates. That as well as an extensive curation of fonts and text effects. You can also upload your fonts, logos, stickers, and colors as a brand kit to reuse in the future. 

In a nutshell, Unfold’s templates are beautiful; there’s a free version available, there’s an excellent array of text tools, and we like that the app focuses on story templates to help you improve story engagement. The free plan is limited to basic tools, so you’ll need to upgrade with a monthly or annual subscription, starting at $12.99 per month.

Besides these, there are other apps, like VSCO search, Lightroom, and more, that can assist you in leaving a long-lasting impression via your post. 

Social Media Content Creator Practices to Become Successful

You might have heard that consistency is the key to success. So to top the charts of best social media content creators, you need to follow some practices daily.

  • Always study and understand your audience and demographics. 
  • Flourish your personal style and voice in every specific piece of content of yours. 
  • Develop your content strategy according to the niche you have opted for.
  • Collaborate with the influencers and creators of your interest. 
  • Monitor and measure your results regularly (engagement, insights, profile views) and more. 

Producing content that engages your audience and user base can foster your desired goals. 

Conclusion: The Content Creator’s Stack

To be a successful social media content creator, you must wear many hats. You have to plan your content, ensure it’s social media worthy, and distribute it to multiple channels. One app alone won’t enable you to master this, so we hope this list of our four favorite social media apps has inspired you.

Shinely Ainsworth

Shinely is a tech enthusiast with a bachelor of arts degree in English and Creative Writing. Later on, she turned towards technical writing and has been doing it since 2015. From there onwards, she has been consistently writing technical and troubleshooting blogs and articles. Shinely is a writer and editor with 5 years of experience in writing reviews, news, tips, and troubleshooting articles.

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