How Matchmaking Algorithms are Further Modernizing the Online Dating Industry

| Updated on February 28, 2024

There are many reasons singles might choose to go down the route of digital dating. What could be more convenient than socializing with a seemingly endless shortlist of prospective partners from home? With app versions of these outlets available to download from your favorite store, you could even be browsing interesting profiles as you’re commuting or sitting in a coffee shop. But the most potent aspect of joining a dating site these days is gaining access to algorithms. This technology is making it even easier to find your ideal partner. Here we’ll look deeper into how this software is working.

The Fine Art of Swiping

Online dating is all about bringing people together based on a variety of factors, but especially compatibility. This can readily be achieved by inviting newcomers to any digital service to complete questionnaires outlining aspects of their character. But algorithms have made this process not only more streamlined but intuitive. Many singles make an instant decision about who they want to connect with based on nothing more concrete than physical attraction. After all, this was how unattached people decide who they’d like to chat to in social situations. Swiping allows users to flit through profiles quickly, swiping right to indicate those they’d like to get to know better. If the object of your desire has mirrored this gesture, you can start messaging.

Compatible Characteristics

Algorithms will also focus on more in-depth details. So when you first join a Quickflirt platform, all the information you state in your application regarding the type of person you’d like to meet will be stored in a database. This can be fine-tuned during subsequent searches. By applying filters, you can specify the hair color, skin tone, or build that you are drawn to. You can even drill down to income level, musical tastes, or whether or not they have tats. In-built software will compare your profile with other site users, instantly flagging up a shortlist of the most likely matches.


Swiping can certainly allow anyone seeking instant connections to find willing partners in a short timeframe. This technology can be taken even further with geolocation. This works in the same way as the SatNav that can be programmed to pinpoint a vehicle’s current location before suggesting the quickest route to the intended destination. When you join a dating service that utilizes this technology, the whereabouts of other members can be pinpointed, then indicated on an interactive map in real-time. Algorithms will then assess these flags, and let you know which of the other singles happens to be nearby. For those interested in ‘no strings attached’ encounters, get-togethers can be arranged with minimal fuss. Is this taking away some of the romance of dating? Not necessarily! Who’s to say those individuals who couple in this informal way won’t discover instant chemistry?!

Proactive Algorithms

Modern algorithms are becoming ever more sophisticated. Just as they can second-guess the likely tastes of website members by drilling down into their likes/dislikes/motivations, they can also analyze their activities when they are online. Say you were in the habit of homing in on singles with a Latino background, and searching for information from the online blogs and forums about related subjects: Italian food, Spanish dancing classes, holidays in France, and so on. As well as suggesting singles who might be on the same wavelength, algorithms can anticipate what might enhance your dating experience. So you could begin receiving suggestions about the ideal venue to book for your first Latino date, complete with copies of the mouth-watering Spanish menu!

Steffani Griffith


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