In the past decade, Instagram has evolved into an essential platform where businesses can genuinely engage with their audience and significantly enhance their brand presence.
According to a recent study, for instance, over 200 million businesses use Insta globally, with 37% of online shoppers visiting a retail store after seeing a product or service on the platform.
Considering this, Instagram presents an excellent opportunity for the growth of your new business, whether you are a small business owner or a creative freelancer aiming to broaden your audience and cultivate a dedicated customer base.
However, despite these advantages, a recurring issue arises from inserting more than one link in your social handles. Through this blog post, we aim to understand this problem and find solutions to address it.
Let’s begin!
Key Takeaways
Understanding the problems with links
Looking at the fixing solutions
Discovering how to add more like in the bio
The Problem With Links
Ever since its inception in October 2010, Instagram has only ever allowed you to add one link to your bio. While this isn’t a problem for people who just want to share a personal profile or a single website, it can be frustrating for businesses and creators trying to drive traffic to multiple destinations.
Let’s say, for instance, you’re new to ecommerce and have three key things you want to promote: an online store, a blog, and a YouTube channel. With only one clickable link in your bio, you’re either going to have to pick one and lose out on opportunities for the others, or consistently swap the link around. This can easily lead to disorientation and frustration for your followers.
The problem might seem small, but it’s a huge constraint when you’re trying to grow and monetise your brand. Which is why it’s a good thing link in bio tools exist.
Interesting Facts Instagram has the highest engagement rates of all social media platforms, with videos getting three times the engagement of image posts. (Source)
The Solution For Links
Bio link websites started taking effect around 2016, when the digital agency, Bolster, created a side-project to solve the Instagram bio link limitation. The first prototype was built in under a day and launched shortly after – reportedly getting 3,000 users overnight after its debut.
This project was known as Linktree, and for a while, it was the only major player addressing the problem, but in the years that followed, competitors started entering the fray. Even the popular web-hosting company, Wix, launched their own platform, with Hopp being one of the most popular on the market today.
How it works is simple. You create a single, customisable landing page that acts as a hub for all the links you want to share. Instead of constantly changing the link in your Insta bio, then, you add just one – the link to this page. When followers click it, they’re taken to a mobile-friendly list of buttons or cards that can direct them anywhere you choose.
Intriguing Insights
This infographic shows the most popular types of Instagram videos
How To Add More Than One Link To Your Bio?
This is perhaps the best way to add more than one link to your bio, but while the process of doing it is simple, there are a few steps you should bear in mind. From beginning to end, then, here is how you can add more than one link to your bio, and create a bio link website that actually engages your followers:
Choose the Right Platform
Step one involves choosing the right platform. As we mentioned previously, there are numerous platforms to choose from in 2025. While many argue that the best bio link website is Hopp by Wix, the one you choose should depend on your specific needs, goals, and level of technical comfort.
Set Up Your Account
Once you’ve decided, you’ll need to create your account and set up your first landing page. This includes your profile photo or logo, a brief description of who you are and what you do, and a clean, branded design that complements your Instagram aesthetics.
Add Your Links Strategically
Don’t just throw all your links in with no thought or care. Rather than dumping every URL you have, you should prioritise your most important destinations and put them in order of priority based on what you want your followers to do first.
Update Your Links Accordingly
Hopp by Wix is one of the platforms that includes analytics and tracking tools, used to monitor which of your links are getting the most clicks, at what times, and from which posts or stores. This data can then be invaluable for optimising your bio link page, helping you to rearrange links based on performance, or even remove links that simply aren’t performing very well.
Customise Your Look
We mentioned just now that the design should match your Instagram aesthetics, but it should also match your website – or the landing page of any of the links you’re including. One of the most important things in business is cohesion. Consistency builds trust and reinforces brand recognition, so if you create a page that feels like a natural extension of your online presence, you’re far more likely to encourage followers to click through and engage more fully with your content.
Conclusion
Those are the five steps needed to create a bio link page that allows you to add more than one link to your Insta bio while maximising engagement and driving traffic.
If you follow them from beginning to end, you’ll not only solve the one link problem, but you’ll also demonstrate your professionalism and attention to detail. Followers in 2025 have come to expect some form of bio link page in the bios that they trust, and so by making a good one, you’re fulfilling that expectation and showing that you mean business.
To finish off, if you’re looking for more help with adding multiple links to your Instagram bio, or you’re wondering how to take it one step further and actually monetise the bio link website itself. Here are some frequently asked questions to guide you in the right direction.
FAQ
How Many Links Can You Get in A Bio Link Page?
The number of links you can add depends on the platform you choose. Most tools, like Hopp or Linktree, allow you to add an unlimited number of links on paid plans, while free plans might limit the number to between 5 and 10.
How Often Should I Update It?
You should update your bio link page regularly to keep it fresh and relevant. Whenever you launch a new product or have a new blog you want to share, update your page and remember to direct people to it through your Instagram posts.
Is There A Way To Monetise It?
Yes. Many bio link platforms support direct digital integrations, whether it’s ebooks or digital downloads, and some even embed payment options for your followers to support you.
Do I Need A Paid Plan To Start?
Not necessarily. Most platforms offer free plans that allow you to create a functional bio link page with basic features. Paid plans provide access to additional customisation options, analytics, monetization options, and priority support.
Can I Use Multiple Bio Link Pages for Different Campaigns?
You can create separate bio link pages for specific campaigns, but remember, Instagram will only allow you to add one to your bio. You can have a campaign inside of the campaign, but that risks becoming confusing for your followers and might even dilute engagement if they’re unsure which link to click.
Are Bio Link Pages Mobile-Friendly?
All reputable bio link platforms design their pages with mobile users in mind. Since the majority of Instagram traffic comes from smartphones, pages need to be responsive, fast-loading, and optimised for touch navigation, ensuring a smooth user experience at all times.
Is It Possible to A/B Test Different Bio Link Designs?
Some platforms allow you to A/B test different designs and link arrangements, and if you have the opportunity to do so, we’d recommend you take it if you want to ensure customer retention and long-term engagement. By experimenting with different layouts or CTAs, you can identify which version drives the most clicks, and work to improve your page’s performance until the conversion rate is completely optimised.
