Tips for Growing Your Instagram Following

| Updated on February 13, 2024

Having a large following on Instagram can be beneficial for personal and business-related goals. It can increase your visibility, credibility, and potential for monetization. In this article, we will be discussing 10 tips for growing your Instagram following. These tips include optimizing your profile, creating high-quality and engaging content, and more. By implementing these strategies, you can increase your reach and engagement on the platform.

Optimize Your Profile

  • It’s important to make a strong first impression by having a well-designed and optimized profile. This includes having a clear profile picture, a bio that accurately describes you or your brand, and a link to your website if you have one.
  • Your bio should be concise and engaging. It should give people an idea of who you are or what your brand represents. Use emojis and line breaks to make your bio more visually appealing. Also, you can use your bio to include keywords that will help people find your account.
  • Including relevant keywords in your profile is an important aspect of optimization. This can help your account show up in search results when people are looking for specific topics or hashtags. For example, if you are a fashion blogger, you might include keywords like “fashion,” “style,” and “outfit of the day” in your profile. It’s also a good idea to include location-based keywords if your content is specific to a certain area.

Create High-Quality, Engaging Content

  • Instagram is a visual platform, so it’s important to have high-quality and visually appealing content. Research has shown that video content is becoming more and more popular on Instagram, in fact, it’s been reported that videos can generate up to 40% more engagement than images. So, it’s important to create video content for your Instagram account.
  • There are a few key things to keep in mind when creating videos for Instagram. First, use a video editing tool to create video for Instagram and add text, graphics, and music to make your videos more engaging. Second, consider the aspect ratio of your videos, Instagram supports both landscape and portrait video formats.
  • Along with creating high-quality, engaging content, it’s important to use relevant hashtags and captions. Hashtags are a great way to increase the visibility of your content and reach new audiences. You can use popular hashtags relevant to your niche, or create your own branded hashtags. Captions are also important as they provide context for your videos and can encourage engagement. Make sure your captions are clear, concise, and engaging.

Utilize Instagram Stories

  • Instagram Stories is a feature that allows users to share photos and videos that disappear after 24 hours. It’s a great way to connect with your audience in a more personal and authentic way. It also allows you to share behind-the-scenes content, exclusive promotions, and real-time updates with your followers.
  • To create engaging Stories content, you should try to be creative and spontaneous. You can use the built-in camera features such as text, stickers, polls, and questions to make your Stories more interactive. Additionally, you can use the “Swipe Up” feature to direct your followers to your website or other external links.
  • Instagram Stories also allows you to use polls and questions to engage with your audience in a more interactive way. You can use polls to get feedback on your content or ask your audience questions to get to know them better. These features are a great way to increase engagement with your followers and create a sense of community around your brand.

Engage with Your Audience

  • Building relationships with your followers is an essential part of growing your Instagram following. When your followers feel like they have a connection with you or your brand, they are more likely to engage with your content and recommend your account to others.
  • Responding to comments and messages in a timely and personalized manner is a great way to show your followers that you value their engagement. This means responding to comments on your posts, answering direct messages, and addressing any concerns or questions your followers may have. Additionally, you can also show your appreciation for your followers by sending them direct messages, creating exclusive content for them, or offering them special promotions.
  • Instagram’s direct messaging feature (DM) is a great tool for building relationships with your followers. You can use it to have one-on-one conversations with your followers and get to know them better. This can also be used to offer them exclusive content or deals or to answer any questions they may have. By using Instagram’s DM feature, you can create a deeper connection with your followers and increase engagement with your content.

Collaborate with Other Users

  • Collaborating with other Instagram users can bring many benefits, such as reaching new audiences, gaining credibility, and creating engaging content. Collaborations can be in the form of shoutouts, giveaways, or even creating content together.
  • Finding potential collaborators can be done by searching for accounts in your niche, looking at the accounts that frequently engage with your content, and checking out the accounts your competitors are collaborating with. Once you have identified potential collaborators, you can reach out to them by direct messaging them, commenting on their posts, or even tagging them in your posts.
  • Building relationships with other users in your niche is an important aspect of collaborating. When you have a good relationship with other users, it becomes easier to collaborate with them, and they are more likely to want to collaborate with you. Additionally, building relationships with other users in your niche can help you to grow your following, learn from others and gain credibility.

Utilize Instagram Ads

  • Instagram’s advertising platform allows businesses and individuals to promote their content to a wider audience, increase brand awareness, and drive sales. Instagram ads can be targeted to specific audiences based on demographics, interests, behaviors, and more.
  • To create effective Instagram ads, you should consider the following tips:
  • Use aesthetically engaging, high-quality photos and videos.
  • Keep your ad copy short and to the point.
  • Use a clear call-to-action (CTA) in your ad that tells people what you want them to do.
  • Test different ad formats, such as carousel, video, and stories to see which one performs best.
  • Use Instagram’s ad targeting options to reach the right audience.
  • Targeting the right audience is crucial to the success of your Instagram ads. When you target the right audience, you increase the chances of your ads being seen by people who are most likely to be interested in your products or services. You can use Instagram’s targeting options such as location, age, gender, interests, and behaviors to reach the right audience. Additionally, you can also use Custom Audiences which allows you to target people who have already interacted with your brand.

Track Your Progress

  • Tracking your Instagram performance is essential for understanding how your content is performing and identifying areas for improvement. By keeping an eye on your metrics, you can see which posts are resonating with your audience, what times of day are the best to post, and which types of content are driving the most engagement.
  • Instagram’s built-in analytics tool, Insights, allows you to access data on your account performance, such as engagement rate, reach, and follower growth. With these insights, you can identify which posts are performing well and which ones are not. You can also see which audience demographics are engaging with your content and which times of day your audience is most active.
  • Regularly reviewing your progress and making adjustments as needed is crucial for maintaining and growing your Instagram following. By analyzing your Insights data, you can identify the strategies that are working and which ones are not. You can then make adjustments to your content and posting schedule accordingly. Additionally, you can also use third-party tools for more advanced analytics and tracking.


Growing your Instagram following takes time and effort. It’s important to remember that building a large following doesn’t happen overnight and requires persistence and patience. Consistently implementing the strategies discussed in this article, and continually experimenting and making adjustments as necessary, will help you achieve your goals.

Khushboo Chhibber

Senior Web Writer and Video Creator

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