In 2022, where do you think social media will be? Predictions for the following year.
It’s that time of year again. A particular time to reflect on all of your accomplishments and make plans for the coming year. It’s also an excellent opportunity to review your market and forecast the significant trends that will impact it in the following months. We need to prepare our plans and anticipate which social media trends will change the game in 2022.
But first and foremost, here’s why you should be concerned about social media trends. Statista shows us that 91.9 percent of businesses will utilize social media for marketing in 2021. For starters, social media usage is on the rise everywhere. According to Sprout Social, seventy-one percent of individuals are using social media more than ever before.
All marketing departments are beginning to think about their strategy and emphasis for 2022, just a few weeks before the end of 2021. It’s time to ponder and analyze which trends define digital media in the coming months like we do every year. Gone are the days where you could simply upload a social media video with no strategy and hope that your account goes viral.
We don’t just want to concentrate on the milestones that will shape social media content but also on the key points to remember in all aspects of digital environments in 2022. Let’s get started!
1. Voice Search Takes the Lead
The majority of individuals who use the internet to look for information still trust search engines, but their method for information has changed.
People are increasingly adopting voice search on their smartphones, tablets, and voice assistants to conduct online searches.
In essence, voice searches are mainly used to answer queries rather than focus on specific keywords. SEO is rapidly evolving into AEO (Answer Engine Optimisation).
Here are three more things to think about when creating content for voice-activated devices:
- Make extensive use of long-tail keywords. Using Google’s “People Also Asked” feature is a beauty tip.
- Build SEO around conversational keywords — in other words, write content that addresses the breadth of what someone wants to learn when they search for that term, rather than simply a single phrase.
- Take into account misspellings or misconstrued words (Siri or Alexa might occasionally misunderstand what you’re saying).
2. Authenticity is Enhanced by More Personal Content.
Focus on being approachable and human in your online discussions in 2022 to develop trust and authenticity. There are two methods to achieve this: video and podcasting. Megan Elizabeth Clark’s description of the advantages of podcasting is excellent. “There are no media nearly as intimate as a podcast because you are speaking directly into your listeners’ ears,” she explains. “You can create a more personal and real view into your business, vision, and narrative with a podcast.”
3. Use of Influencers
Influencer marketing will grow in popularity as TikTok grows in popularity. Businesses should take advantage of social media, which is becoming increasingly filled with viral producers with enormous follower counts and dedicated fan bases, which may be even more successful and less expensive than sponsored commercials and campaigns. In comparison to traditional advertising, partnering with a large number of tiny, specialized influencers with audiences interested in your offering will provide more effective results. Influencer marketing will be one of the most successful techniques if you can figure out which audience will respond best to your goods.
4. Make a Purchase Using Social Media.
Increased social media use paired with stay-at-home demands established the optimal circumstances for a social shopping boom, which isn’t going away anytime soon.
Social commerce will be worth $82 billion by 2025. Before the epidemic, 81 percent of customers had already utilized social media to discover new businesses and investigate items. Many companies have realized that allowing these customers to check out in the same app makes perfect sense.
After all, going to a website is an extra step in your conversion funnel that might lead to a leak. Particularly on mobile, where cart abandonment is expected. Users looking for a quick way to make an invoice can choose from a variety of online invoice generators.
Most social media platforms now provide in-app purchasing, including live video, and are seeking to expand their offerings to meet increased demand. However, the most popular are Instagram, Facebook, and Pinterest. TikTok, Twitter, and YouTube are also on the rise.
5. The Importance of Creativity Will be Crucial.
With the Black Lives Matter movement emphasizing endemic concerns across all areas of society, inclusivity became a major priority in 2021.
According to an Accenture survey, the societal movement toward inclusion influences buying behavior, with 41% of buyers avoiding businesses that don’t represent their views on identity and diversity and 29% likely to switch brands entirely if they don’t demonstrate enough diversity.
In 2022, brands that are perceived to be non-inclusive or who do not appear to be participating in the inclusion discourse will undoubtedly face the consequences. Brands that actively promote their support in inclusive causes, on the other hand, will enjoy the rewards and build stronger relationships with their customers.
6. Content That is Simple to Consume
People also leaned on easy-to-consume material in 2021, such as podcasts that can be listened to on the move or newsletters delivered directly to subscribers’ inboxes.
According to studies, 55% of Americans now listen to podcasts, and mentions in newsletters increased by 14% during the shutdown. Advertisers are also spending more on podcasts, indicating that they will continue to be successful in 2022.
Podcasts and newsletters are convenient and readily available material that can help companies engage more intimately with customers and give a more intimate method to keep in contact. Getting a pay stub generator is crucial since it allows you to preserve a thorough and unified record of your employees.
Are You Prepared for the Year 2022?
The unexpected nature of 2021 has compelled businesses to rethink how they interact with their customers. People were locked inside due to store closures and stay-at-home orders, which meant they spent more time online. As a result, businesses have been compelled to stretch out and develop more human-centric ways of communicating with their customers.
This trend will continue over the following 12 months. Live-streaming will become more prevalent, purpose-driven businesses that advocate sustainability will ascend to the top, and user-generated content (UGC) will continue to play an essential role in every marketing plan.