KEY TAKEAWAYS
- Understand how to enhance product description
- Learn how the scheme markup makes search results better
- Discover the benefits of answering target audience questions and optimizing for entities
Did you know there are approximately 5.5 million live stores on Shopify? The United States has the highest number of active stores. Do we really think making a store stand out using normal SEO in this sea of competition would work? Well, the answer is probably not.
If you really are eager to rank, consider using the top Shopify SEO strategies. Instead of traditional keyword search, try to move your approach to AI-driven search features.
To stand out on this platform, do things that actually make people naturally come to your site. With the help of this article, let’s learn ways to do that.
Wondering what this topic even means? Okay, let’s take this slow, so think of the cluster as a group of related content that focuses on one main idea. This helps organize the website so search engines can understand it better, which can boost a store’s ranking.
In this process, take help from the Shopify Plus theme development.
Really want to rank your store? Try to understand that product descriptions should not just look like boring listings; they should tell a story to the target audience:
I know this schema markup sounds very complicated, but in reality, it just simply helps search engines grasp the content on the page.
So, what’s actually this schema markup? Well, it’s a code that one can add to their website’s HTML to give some extra information about their content, like product details, reviews about them, or whether they are available or not.
One of the best parts about this feature is, your products appear better in search results, like prices, their availability, reviews, etc.
Be honest, don’t you feel good when companies actually answer your questions about a certain product or service by improving them? You do, right? Try to make your potential customers feel the same:
No doubt, keywords are important for SEO, but if one only focuses on them, it will limit their reach. On the other hand, entities are something that even Google understands, for example, brands, topics, and even people.
SEO and keywords are meant to make the site rank, but these traditional methods are not as effective as semantic SEO. So if you really want to reach the targeted audience, follow the above things.
These strategies not only improve your experience but also customers, which makes them reach the site and motivates them to buy from your Shopify products.
It benefits both the company and the customer by improving the search experience.
Many Shopify apps support semantic search, like the search & discovery app, smart product & filter search, Searchy AI, etc.
Create content that not only uses the right keywords but also matches the intent behind users’ searches.
Yes, Google is a systematic search engine.
