Optimization for Beginners: HTML Tags and Attributes in SEO

Search Engine Optimization is the process that performs the potential strategies to enhance the visibility of your websites, content or any other related material on the search engines. But the thing that remains unnoticed by most of the organisation is the HTML tags and attributes. 

The HTML tags are the game changers that can uplift or drop your ranking a few times. So to make it safe for your website rankings, we have listed some essential HTML tags and attributes in SEO that can do wonders for your website SEO. 

Explore the Most Important HTML Tags and Attributes in SEO 

As mentioned above, HTML tags are optimised to ensure better results and ranking in the search results. So, for that reason, let us closely explore the most influential HMTL tags to utilize in your SEO strategy. 

Meta Description Tag 

The meta description refers to a short explanation or summary that explains what the page is describing or the content it consists of. To your knowledge, it is suggested to leverage AI tools like a title generator from Jadve for generating unique and relatable ideas. 

Check out the example of how a meta description tag looks in HTML. 

<meta name=”description” content=”Your description goes here”>

Best Practices for Meta Description 

• Always remember to create a unique and separate meta description for different pages. 
• Follow the Google-advised meta description word limit that says 150–160 characters, including the spaces. 
• Optimize the meta description with your focus keyword of the content. 
• Shape the content for an eye-catching CTA by using creative prepositions including wondering, looking, learn and more. 

Title Tag 

The title tag works as an introduction to your page. It is considered as the first impression that convinces the audience to open your page. 

Check out the example of how a title tag looks in HTML. 

<title> Important Meta Tags You Need to Know for SEO</title>

Best Practices for Title Tag

• Plan to write something enticing that can instantly grab the user’s attention. 
• Follow the 50–60 character count to avoid getting cut short in the SERP’s. 
• Prioritize placing the keyword at first and then write the supporting content. 
• Remember to form different titles for different pages. 

Canonical Tag 

The canonical tag is optimized to inform the search engines of the main version or master copy of the page you would like to index to the audience and search engines. 

Check out the example of how a canonical tag looks in HTML. 

<link rel=”canonical” href=”https://www.xyz.com” />

Best Practices for Canonical Tag

• Use the completely correct URLs. 
• Utilize the canonical tag for the near duplicate pages carefully 

Meta Robots Tag

Meta robot tags refer to implying the instructions to the search engine bots about what they can do and what not on a specific page. 

Check out the example of how a meta robot tag looks in HTML. 

<meta name=”robots” content=”noindex, nofollow”><meta name=”robots” content=”index, follow”>

Best SEO Practices for Meta Robot Tag

• Plan a strategised crawling controlling index, and deindex that works in your favour. 
• Carefully instruct the search engine to avoid de-indexing important information and pages. 

Image ALT Attributes (Alt Attribute) 

The image ALT text (Alternative text) is the tag that you add to the image inserted in the content to provide a valid explanation for it. 

Check out the example of how an image ALT attribute looks in HTML. 

<img src=”red-apple.jpg” alt=”Fresh red apple on a wooden table”>

Best Practices for Image ALT Tag 

• Use descriptive language to explain the Alt text. 
• Try to embed the keywords naturally without making it look stuffed. 
• Prioritize writing short Alt text. 

Heading Tags (H1 to H6)

Heading Tags in HTML refer to the main heading and subheading included to divide the page content. It is worth noting that H1 is indicated as the main heading and h2-h6 is considered as the subheadings. 

Check out the example of how a heading tag looks in HTML. 

<h1>Your heading goes here</h1>

Best Practices for Heading Tags 

• Make sure that the headings are in sync with the content below them. 
• Avoid forming the headings like Chapter 1, Step 2 and more. 
• Try to create simple and understandable headings. Avoid stuffing the keyword forcefully in them. 

HTML5 Semantic Tag 

The HTML5 Semantic tag is one of the latest HTML standard tags that is implied to help search engines thoroughly understand the content of the page and its profound navigation.  

Check out the example of how an HTML5 semantic tag looks 

<article>
    <h1>I am a heading 1</h1>
    <p>I am the paragraph of the article.</p>
</article>

Best Practices for HTML5 Semantic Tag 

• Use the HTML5 semantic to ensure your content ranks faster. 
• Select the appropriate tags to define the content. For example <article> for meaningful information, <picture> for multiple image sources and more. 
• Be accurate and precise with the semantic tags. 

Conclusion 

Conclusively, HTML tags and attributes are long-lasting strategies to improve your SEO optimization. Generating the ideas of the tags and attributes with the help of a tool will produce more powerful outcomes. 

So if you are looking to market your content, services, product, or anything related, closely practice all the HTML tags and attributes and establish organic traffic and generative leads for your business 

---