The popular social media platform, X (formerly Twitter), launched a new partnership with BetMGM to display betting odds to users in the U.S. This announcement comes just a few days before the kickoff of the new season of Super Bowl.
In an announcement post on X, BetMGM on Friday shared that they have come into an agreement with X to become the platform’s exclusive live-odds sports betting partner. According to this new deal, the social media platform, X will integrate BetMGM’s odds info and branding to the platform. The games will link to BetMGM’s website and app to allow users to place bets.
Here is the post.
As you can see from the image in this post, users will see a new section ‘Odds by BetMGM’ with odds listed right next to it. Now, users can tap or click on it to open the BetMGM website or app to place bets.
At the start of this new partnership, the X users in the U.S. will be able to explore the betting odds on Pro Football, with more college and professional sports coming soon. The company also suggested that the user interface could change over time and they may make betting easier on X.
X CEO Linda Yaccarino said this in a statement about the new deal, “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer and bet on their favorite teams.”
This new partnership between BetMGM and X indicates where the platform is headed after the Elon Musk acquisition. His vision for X is to become the everything app for everyone.