Right now, Reddit is trying everything it can to help advertisers. Now, they are updating their keyword targeting options to help advertisers tap into relevant conversations in the app.
Last year, they launched Contextual Keyword Targeting to enable advertisers to display their ads based on the context of each conversation and not just the subreddit community.
However, now, the company has been actively trying to make keyword targeting available in more places while also adding some new AI-powered recommendations to help your keyword ads.
From now on, Reddit will allow advertisers to keyword-target feed ads and conversation ads.
Here is how Reddit explains it.
“To maximize the impact of your targeting, multi-placement optimization uses machine learning to maximize efficiency across both feed and conversation placements. This multi-placement strategy ensures your ads appear in the most effective context for driving action, whether that’s in a user’s feed or within a specific conversation.”
It means that advertisers now have more options to reach Reddit users across the app, by targeting specific conversations.
Along with this, they are also launching a new and AI-powered “Dynamic Audience Expansion” option. This option will enable you to show your ad to a wider range of users based on the specifics of your campaign.
“Our Dynamic Audience Expansion feature works hand-in-hand with Keyword Targeting to extend your reach beyond your initial selections. This AI-driven system finds users who are likely to engage with your ad based on a variety of signals, including ad creative and user behavior.”
The AI feature also includes keyword suggestions to further expand your targeting and reach.
Well, they have also simplified the creation of keyword-targeting campaigns.
All these changes by Reddit are pretty helpful for advertisers. Reddit has also seen a traffic increase in the past year. So, it could well be worth investing in Reddit marketing and exploring the latest Reddit tools.
