Meta is gearing up to showcase its latest advertising tools and strategies at its Newfronts event in 2024. The event is going to be held on May 2.
Meta shared this news in an announcement. This showcase will spotlight the advancement made by the Meta team in artificial intelligence and the expanded utility of reels.
This year’s Newfronts is themed, “Forward, Faster.” With this approach, the company is looking to give a compelling and informative session.
The event will feature a range of internal experts who will discuss the ad advancements by Meta.
In this announcement, Meta says, “In an action-packed hour, Meta will share the stage with iconic brands and industry leaders to present a vision of the future of digital content and lead discussions on how to harness the power of Reels and creators to drive business results across objectives. Under the theme “Forward, Faster,” Meta, including executives including Alvin Bowles, VP of the Global Business Group at Meta, and Adam Mosseri, Head of Instagram, will bring together its valuable AI system, unprecedented reach, and robust creator ecosystem.”
The company says that the Newfronts event will follow the Late Night show format and will be accompanied by a band.
“Content will include a conversation led by Bianca Bradford, Meta Director and Head of Agency, featuring Jennifer “JJ” Healan, VP of US Marketing, Brand, Content, and Culture at McDonald’s, and Kaylah Burton, Social Strategy Director at Wieden + Kennedy, about how McDonald’s built a culture-first strategy that drove impressive results on Reels.”
To tune in to the IAB Newfronts live broadcast on May 2, you may need to register.
