The internet has provided small businesses with tools like social media and websites to reach more clients and customers. A website is an asset to your business and can help you broaden your brand’s reach and influence in your industry. Whether you are service-based or sell products, having a website will not only increase your visibility but improve your brand image to both present and future clients and customers.
While everyone can put together a pretty website for their business, only a few people can ensure it is both functional and provides value to the visitors. This will help your business convert more visitors into paying clients for your services or products. If you are looking for better ways to optimize your site, this article will discuss key website must-haves your business needs to consider to increase your marketing efforts.
About Us Section
Visitors on the internet have options because of the many other businesses in your industry providing the same services and products. To help your business stand out from the competition and attract the attention of your potential customers, ensure you have an about us page on your website. This section should speak to the visitor to ensure they understand what your business stands for, how different your business is from the competition, and so much more.
It’s good practice to briefly describe how and why your business started, your philosophy, and the vision your business has in the coming years. In case you are in a service-based industry, having pictures of your location, employees and customers can help the visitor relate to your business. This information is important since it helps the visitor relate to your cause and potentially convert them into customers if they agree with your brand.
Depending on the niche your business serves, you will require clients to call in or come to your premises. Your website should include contact information such as the business’s phone number, email, and physical address. This information will help your website visitors to reach you for your products or services if they are interested. The contact page can include a form that you can use to understand the needs of your potential client or customer.
The contact section of your website can also include your operation hours which directs the customers on when they could find you. It helps reduce the back and forth while booking or disappointments from clients looking for you on your off-hours.
Testimonials and Reviews
A small business website needs a page dedicated to reviews and testimonials from clients or customers that have worked with your business. This has become a fundamental part of any business website as people want to work with businesses that have a good reputation online. It is advisable to ask your clients and customers to rate your services and products through different platforms like social media, Google My Business, or Yelp.
Reviews will not only prove you have expertise in your field but also allow you to appear legitimate to your potential clients. When your business is rated highly on Google or other business directories, it helps you stand out from your competition, therefore, increasing your revenue in the long run.
We’ve all heard of the ‘content is king’ phrase, and I believe it is here to stay, especially with the mass digitization of products and services. You should fill your website with as much useful information as possible on the services and products your business provides. Good copy should start right from the home page, where the visitor is convinced to learn more about your business.
Informative content can help you generate leads which is a step closer to converting them into paying clients. But how? As the visitor scrolls down your site, you can have content such as downloadable checklists or e-books in your industry in exchange for their email addresses.
Apart from static content of your website pages, having blog posts and articles can help you rank higher in the search results and benefit from the free traffic of search engines. Your posts should aim at solving a problem in the sector your business deals in, which will position you as a leader in your industry and gain the visitors’ trust.
While there are a lot of key features, your website needs to ensure it rightly serves your business; having these four will go a long way in converting more visitors into clients. Ensure to keep your website simple, easy to navigate, and mobile-friendly since more people use smartphones to browse.