How many times have you gone shopping and found the perfect-sized item to fit your body on the first attempt? Well, finding the right size is like an achievement on its own, and that too in the first attempt is only possible when you are either the god’s favorite child or have some superpowers.
Being someone who loves to shop but struggles to find the perfect size, I understand the grind. And this is no small issue, after all, two-thirds of people struggle to find items to fit their body needs. (New York Post: Sizing Inaccuracies)
Fortunately, now we have the perfect solution to tackle this problem, and that is “Technology”. Yes, you heard it right, want to know how? Let’s dive deeper into this topic and learn about the top trends in measurement technology and how they help find items that fit like a glove.
Do you know the number one reason for customer returns? You are certainly right if you guessed incorrect sizing. A staggering 93% of consumers cited the wrong fit as their returning reason.
There are several inconsistencies and inaccuracies in the online sizing charts. You might be a size ‘M’ according to one online store and ‘L’ in the other. As a solution to these inconsistencies, customers order several products at once to try at home.
Though it might sound normal to most people, but something that the majority of them miss out on seeing is how it impacts the business profits and at the same time leaves a dent in the consumer’s confidence, driving them away. how to measure glove size
Be it any industry, using the correct sizes of items is essential to achieve optimal results. If I talk about the industrial sector, utilizing the correct size and equipment can significantly help improve efficiency, quality, and safety in every operation.
On the other hand, in the fashion industry, size is a major factor in determining the value of the apparel. Customers these days expect tailored precision and effortless convenience, and this is exactly where measurement technologies come into play and simplify it all, meeting the client’s expectations.
Like any other sector, technology came to the rescue, here as well. The six trends in measurement technology that help buy the perfect size pieces of clothing and accessories to fit in this fast-moving world of fashion are:
Now you can virtually try on clothes in the comfort of your house. Want to know how? Material checks, or color comparisons, 3D body scanning software enables customers to picture themselves in an outfit and get a better feel of the color of the fabric in comparison to their complexion, check how the fit looks on their body shape, giving them a comprehensive perspective of the garment on their 360-degree model.
Due to its increasing demand, the full-body scanner market is on the rise and is projected to reach $0.77 billion, growing at a CAGR of 7.34%.
These days, many companies have started leveraging AI tools to meet specific customer demands and to provide them with the best fit. Also, have you ever noticed how your app recommendations always suggest the right item?
From designing clothes to fit your body type to recommending the ones based on your preference and past interactions, AI is that magic tool that understands it all.
Augmented and virtual reality can now become your personal try-on room. This technology enables you to visualize clothes on yourself and hit the ‘buy’ button only when you are fully satisfied with fit, sizing, color, and fabric.
Imagine pulling out tape measurements every time you consider buying any garment, sounds too much hassle, right? Fortunately, you can take spot-on measurements anytime and anywhere with just your smartphone camera.
This is how app-based solutions help you make a confident purchase, that too without wasting hours trying different attire.
To make the shopping experience more convenient for customers, many e-commerce websites have started integrating visual try-ons, personalized fit advice, and size recommendations, making it a one-stop solution for your dream closet.
Do you know the fashion industry generates more than 40 million tons of waste each year? But guess what, sizing accuracy is not just about outfit perfection, it is a sustainable approach as well. Measurement technologies help reduce returns to significant extents, cutting down the carbon emission from shipping transportation, and also reducing waste.
FUN FACT
Seventy-one percent of millennials prioritize sustainability over brand names while shopping.
We have already reached that era when we can say goodbye to those old ways of sizing. In the future, with the evolution of technology and better innovations, we can expect more advanced sizing solutions that will not only offer stark precision but also make everything much more convenient for customers.
Looking ahead, it is safe to say that measuring technologies are now all set to revolutionize the way people select sizes and make purchases, taking it on the path of sustainability and efficiency.
As we discussed in this article, gone are the days when ordering different sizes of clothes or carrying a measuring tape while shopping was the only solution to finding perfectly fitting garments.
Thanks to modern measurement technologies like 3D body scanning, AI, machine learning, AR, VR, and many more app-based solutions, you can now buy clothing that looks like tailored fits. That too, while sitting in the comfort of your house and without having to spend hours in changing rooms of stores.
So, the next time you go shopping or decide to order something online, do not forget to utilize the above-mentioned six technologies, this will not just save your time and effort but also prove to be a sustainable approach.
